Media

Video assets are the building blocks of every project in HeyGen. They include the images, video clips, audio, logos, and AI avatars that shape your content and bring your story to life. By managing these assets effectively, you can save time, keep your work consistent, and streamline collaboration across your team.

The asset library is where everything begins. Upload your files into HeyGen and organize them into folders for projects, brands, or content types. Keeping assets structured in one place ensures they’re always easy to find when you start creating. Whether it’s a logo, background music, or a short clip, having these elements ready to drag into your timeline makes production faster and more fluid. If you need to adjust your media, trimming and editing can be done directly in the timeline without leaving the project.

Reusing assets is key to maintaining brand consistency. HeyGen allows you to pull from past projects, so recurring elements like intros, logos, or voiceovers remain uniform across videos. You can even save full projects as templates to scale your content production. Favorite avatars and voices can also be stored, giving you quick access to the same personalities and tones across different projects.

Collaboration is built in. You can share videos, folders, and assets with teammates, ensuring everyone works from the same library. Assigning access at the file or folder level makes it simple to invite collaborators while keeping control over who sees what. With assets centralized, teams can contribute to projects in real time while using the same set of brand-approved materials.

As your library grows, staying organized becomes more important. Clear naming conventions for folders and files help you and your team navigate quickly, and regular cleanups prevent clutter from slowing down your workflow. The more disciplined your structure, the faster and more confidently you’ll be able to create.

By treating your asset library as a central hub, HeyGen turns media management into an advantage. Every element is stored, reusable, and shareable, so whether you’re a solo creator or part of a team, your workflow stays smooth and your videos remain consistently high quality.