HeyGen x Clay
Clay knows everything about your prospect. HeyGen turns that intelligence into a personalised video. Together, they replace generic cold outreach with something prospects actually respond to.
Data-powered personalised video, at scale
The old outreach playbook — build a list, write a template, blast it out — is broken. Buyers can sense something generic from a mile away. The HeyGen × Clay integration solves this at the root.
Clay enriches every prospect with the context that makes personalisation real: their company's recent funding, the tech stack they use, the role they have just posted for, the pain point most relevant to their industry. HeyGen uses that data to generate a unique avatar video for each prospect with their name spoken aloud, their company referenced in context, and a message that resonates because it is actually about them. Every video feels as if it was recorded just for them. None of them were.
“Any field Clay surfaces can become a variable in your HeyGen script.”
Build and enrich your prospect table in Clay
Import your leads or build a list using Clay's ICP filters and 150+ data sources. Run waterfall enrichment to pull funding signals, tech stacks, and hiring intent.
Add HeyGen as an enrichment action
In your Clay table, click Add enrichment and search for HeyGen. Connect your account using your API key. Choose either Create Avatar Video or Generate Video from Template.
Create your personalised script template
Create a script text field in your table. Use Clay's enriched columns as dynamic variables — referring to first name, company news, funding round, or any other field.
Run, collect links, and deploy for outreach
Run the HeyGen enrichment across your table. Video links are written back automatically. Export those links into your email sequences, CRM, or outreach platform.
From list to delivered video
Clay manages the data intelligence. HeyGen manages the video production. You configure the workflow once and it runs for every prospect.
Build your mailing list
Import leads or build from scratch using ICP filters across 150+ sources.
Enrich with insights
Waterfall enrichment pulls funding data, tech stack, and intent signals.
Prepare the script
Use enriched fields to generate a personalised video script template.
Generate video
HeyGen generates a unique avatar video for each row using the script and your avatar.
Share the link
A shareable video link is written back to your Clay table, ready for outreach.
What GTM teams create
From cold outbound that books more meetings to ABM campaigns that win large enterprise logos.
Personalised cold outreach
Replace the generic cold email with a 30-second video that refers to the prospect’s recent funding, hiring activity, or tech stack.
ABM campaigns at scale
Build a target account list, enrich it with firmographic signals, and generate tailored HeyGen videos for each decision-maker.
Event and webinar follow-ups
After a prospect attends an event, trigger outreach with a personalised thank-you video using Clay’s event attendance data.
Post-demo follow-up engagement
Enrich stalled deals with fresh intent signals, then send a personalised HeyGen video recapping the demo and highlighting a relevant case study.
Multilingual global reach
Use Clay to segment by region and language, then have HeyGen generate and translate personalised videos into 175+ languages.
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