Kevin Williams has over 40 years of experience in executive leadership, sales and real estate across Georgia and North Carolina. After spending the past four and a half years primarily focused on commercial real estate, he recently launched his own firm, JKW Real Estate Group, which focuses on both residential and commercial properties.

Starting his own company meant Kevin needed to build a recognisable brand. Video was an obvious way to remain visible, but producing it himself quickly became another job. He bought video-editing software, set up cameras and backgrounds, and began teaching himself how to create videos.

​“I said, ‘This takes far too much time and energy,’” Kevin said. “I don’t think I can keep up this pace.”

He discovered HeyGen after asking ChatGPT for a simpler approach. HeyGen White Glove then streamlined the process even further.

Entrusting video production to HeyGen White Glove

HeyGen White Glove creates end-to-end videos for Kevin. Rather than managing production himself, he can share what he would like to create and let the team turn it into a finished video.

Kevin remembers receiving the first message asking whether the team could create a video for him. He shared his requirements and soon had a video ready to publish.

​"I was doing it all myself," Kevin said. "I'd get a message asking, 'Would you like us to make a video for you?' And I'd say, 'Yes, I would.' It would come back within a few minutes, and before I knew it, I'd shared it across all my social media channels. I'd think, 'This is the good life.’"

Now, Kevin can focus on the message, visual style, and audience rather than the production process behind it.

“It certainly is a lifesaver for me,” he said.

Becoming recognisable to people he's never met

Kevin's ultimate goal is to generate leads, but as his company is new, he first needs people to know who he is.

This is particularly important in commercial real estate, where relationships can take years to build. Kevin wants JKW Real Estate Group to be associated with premium Class A and Class B properties, so his videos convey the professional image he wants prospective clients to see.

The strategy is already making him more recognisable. At a marketing event, someone Kevin did not know recognised him from across a room of around 80 people.

​"People I don't know walk up to me and say, 'That's the guy from the advertisement,'" Kevin said. The person recognised him from the launch video HeyGen created for his company. "When you stand out from the crowd, that's a good thing."

For Kevin, that recognition is valuable in an industry where being remembered can lead to the next conversation.

“If you’re not top of mind, you’re forgotten,” he said. “You have to be visible.”

Transforming visibility into fresh conversations

Kevin's company is new, but he is already noticing a change in who initiates conversations.

After years of posting on LinkedIn, Kevin is now being recognised by people he does not know. New contacts are also reaching out, rather than Kevin always having to make the first move.

"People are starting to call me now, rather than me reaching out and saying, 'Hey, let's meet for lunch or coffee,'" he said. "Now, they're the ones calling me."

Kevin plans to build on this momentum by publishing videos three to four times a week and strengthening his presence on YouTube. He also intends to create longer educational content on investing in single-family homes, multifamily properties and commercial real estate.

Devoting more time to building relationships

Before HeyGen, creating a video meant arranging cameras, backgrounds and props, and spending time producing it at his desk. HeyGen White Glove allows Kevin to hand over that work and devote more time to building relationships.

“You make my life so much easier,” Kevin said. “I can spend more time having lunch, playing golf and meeting people, rather than sitting at my desk making videos, handling other tasks and changing clothes.”

At 70, Kevin also sees technology as an opportunity to distinguish himself in an industry where many experienced commercial real estate professionals are yet to adopt AI video.

HeyGen White Glove enables him to consistently showcase his face and expertise to potential clients without turning video production into another job. For a new real estate firm seeking to build recognition, the early signs are promising: people Kevin has never met are already recognising him.