Jacob Politte is a Nashville-based mortgage loan originator with nearly 10 years of professional experience in finance. He assists borrowers throughout their homeownership journey, from first-time buyers to experienced homeowners purchasing or refinancing a home.

Jacob had extensive mortgage knowledge to share, but before HeyGen, he was not creating videos. He saw other mortgage and real estate professionals using video to remain visible and attract business, but traditional production seemed too expensive.

“I wouldn’t want to make a video unless it was of really high quality,” Jacob said. “Traditionally, producing them costs too much.”

Then, a friend introduced him to HeyGen. Jacob began using HeyGen White Glove, an end-to-end video creation service where a team works with him to plan, refine and produce his videos. He can share what he wants to create and let White Glove help transform it into a finished video.

Today, Jacob publishes mortgage videos every week. One video about construction loans for physicians has already prompted two doctors from outside Nashville to contact him, without Jacob spending anything on its promotion.

Create a professional video in just 5 minutes

Every Monday, Jacob publishes "Mortgage Monday" on Instagram, covering mortgage myths, tips, and common questions from borrowers. He usually publishes another video later in the week, giving him a consistent way to showcase his expertise to potential borrowers.

His workflow is straightforward. Jacob selects a topic, uses ChatGPT to help develop the script, and then sends it to HeyGen White Glove to transform it into a finished video.

“With HeyGen White Glove, the entire process takes no more than five minutes,” Jacob said.

As the White Glove team became familiar with his preferences, the process required fewer revisions. Jacob said he had to correct just one word across his previous three videos.

"They turn out perfect, or nearly perfect, every time," he said. "I've become so used to it that it's difficult to go back to not using it."​

Connecting with physician borrowers beyond Nashville

Although Jacob is based in Nashville, his company offers loans across 49 states. This enables him to use video to connect with borrowers well beyond his local network.

One area Jacob wanted to expand was lending to physicians, particularly construction loans for physicians. With HeyGen White Glove, he created a cinematic video showing him walking through a construction site while explaining the product, without having to organise and film the production himself.

The video delivered precisely the kind of reach he was looking for.

"I've already had calls from two doctors outside my area after they watched those videos," Jacob said. "That was the audience I wanted to reach."

His videos typically receive around 300 to 500 views. For Jacob, the enquiries from physicians show that success is not necessarily about reaching the largest audience. It is about showcasing his expertise to the right people.

Producing videos at less than half the cost

Before HeyGen, achieving the quality Jacob wanted would have required traditional video production. HeyGen White Glove offers him an alternative. The entire video creation process is managed without Jacob having to oversee shoots or editing.

"It costs less than half as much, and it's quick and easy," Jacob said. "It's wonderful to be able to go in with just an idea of what you want and have it produced by the end of the day."

Rather than treating each video as a separate production project, Jacob can maintain an ongoing list of mortgage topics and collaborate with White Glove to turn those ideas into content week after week.

Using AI video to gain a competitive edge

Jacob's videos have also caught the attention of friends and colleagues. Some did not initially realise they were AI-generated, while others wanted to know how he was creating them.

For Jacob, AI is not replacing his expertise. HeyGen White Glove enables him to consistently present that expertise, along with his face and voice, to potential borrowers without making video production an additional part of his job.

“Ultimately, it is content, and it helps me put my thoughts out there,” Jacob said. “It puts me in front of people and allows me to share the knowledge I want to share.”

Jacob went from creating no video content to publishing every week, spending as little as five minutes to get a video into production and generating two enquiries from physicians outside his local market. With White Glove helping to create his videos end to end, he can focus on mortgage lending while maintaining a consistent presence among the people he wants to reach.