What does HeyGen do?
HeyGen are an AI video generation platform that enable users to create high-quality videos quickly and efficiently at scale in more than 170 languages and dialects. Whether you are producing content for marketing, training, e-learning or sales, HeyGen make video production fast, scalable and accessible.
HeyGen users
Photo avatars created
Instant avatars created
Making video storytelling accessible
HeyGen were founded on a simple belief: video creation should be straightforward and accessible. Traditional video production is too costly, slow and daunting. Our founder, Joshua Xu, recognised that using AI to remove the need for a camera could unlock creativity for everyone. Now, with just a script, anyone can generate high-quality videos without filming, editing or budget constraints.
Less time spent on post-production
Saved per video
Reduction in translation costs
Your AI video creation partner
HeyGen’s AI video platform is designed for modern storytelling at scale. From avatar-led video creation to real-time interactivity, translation and personalisation, every product helps you engage your audience quickly, precisely and with ease.
No more fragmented AI video tools
HeyGen’s suite of advanced AI products brings everything together for a streamlined user experience. Designed for scale and storytelling, HeyGen removes the friction of fragmented tools whilst consistently meeting the exacting quality standards your audience expect. It is a capable, intuitive alternative that sets a new standard for what AI video can achieve.
See how customers are using HeyGen
One platform, limitless possibilities
Marketing
HeyGen gives marketers the freedom to create professional-quality videos whenever they need them. With a script and just a few clicks, you can transform any asset – from PDFs and blogs to slide decks – into engaging video content that reflects your brand, all whilst keeping within budget.
Video adverts
Create eye-catching adverts in a fraction of the time and scale up effective content without stretching your budget or overburdening your team.
Social media
Stand out with attention-grabbing videos that are quick to produce, scalable and cost-effective across every platform, including LinkedIn, TikTok, Instagram and more.
Learning & Development
HeyGen enable teams to create bespoke training experiences, from compliance and employee development to ongoing skills development. Our AI video platform makes it straightforward to scale effective learning without compromising on quality or speed.
Training courses
Avoid lengthy production cycles and create high-quality learning courses in minutes, whether you’re producing a lecture, tutorial or step-by-step guide.
Skills-based training
Create AI videos with ease to make skills-based training more interactive, engaging and effective, helping to improve completion rates and outcomes.
Sales
HeyGen enables sales teams to deliver personalised outreach at scale, from prospecting and follow-ups to product demonstrations. Our AI video platform helps sales representatives stand out in crowded inboxes, shorten deal cycles and build stronger customer relationships.
Sales presentations
Create scalable, effective sales presentations that inform buyers and move deals forwards before you even speak to them.
Sales outreach
From outbound pitches to pre-call introductions and post-meeting summaries, stand out at every stage of the sales process with personalised videos.
See how much you could save with HeyGen
See how much time and budget your team could save with HeyGen’s AI video platform by measuring cost savings, production efficiency and potential revenue.
Use the HeyGen API to integrate AI video generation seamlessly into your workflows
Pay-as-you-go API for generating videos with Video Agent, translating videos with Video Translation, creating speech using Text-to-Speech models, and streamlining your workflow by creating avatars, generating videos through the Studio API and building templates
Frequently asked questions
What are HeyGen?
HeyGen are an AI video creation platform that enable you to produce high-quality videos instantly and at scale, with no camera, crew or editing experience required. The platform supports more than 170 languages and dialects and is designed for uses across marketing, learning and development, sales and more.
How does HeyGen differ from other AI video tools?
HeyGen are an all-in-one platform combining scripting, avatars, editing and localisation in a single, straightforward workflow. Unlike disconnected tools or platforms with steep learning curves, HeyGen are intuitive, quick and designed for polished external content that scales with your needs.
Do I need video production experience to use HeyGen?
Not at all. HeyGen’s user-friendly interface makes it straightforward for anyone to create polished, professional videos in just a few clicks.
Can I create bespoke avatars with HeyGen?
Yes. You can choose from an extensive library of realistic avatars or create your own digital spokesperson to suit your brand. You’ll have full control over tone of voice, gestures and delivery style.
How does video translation work with HeyGen?
With HeyGen’s built-in video translation, you can translate your content into more than 170 languages and dialects with realistic dubbing, accurate lip-syncing and editable scripts. It’s a cost-effective way to localise video without re-recording or hiring voice actors.
What is personalised video, and how can I use it?
Personalised video lets you create tailored videos for each viewer using CRM data or other variables, such as their name, company or location. It is an effective way to increase engagement across marketing, outreach, onboarding and customer success.
What are interactive avatars?
Interactive avatars are AI-powered virtual presenters that can engage viewers in real time. They can answer questions, guide users or deliver dynamic content by connecting to scripts or knowledge bases, turning static content into two-way experiences.
What types of companies use HeyGen?
More than 85,000 companies—from start-ups to Enterprise brands—use HeyGen across departments including marketing, L&D, customer support and sales. Notable users include OpenAI, Pepsico, Samsung, HubSpot, Shopify, trivago, Ogilvy and others.
How much time and money could I save with HeyGen?
On average, users report spending 50% less time on post-production, saving three hours per video and reducing translation costs by 80%. Use our ROI calculator to estimate the potential savings for your team.
Can I integrate HeyGen with the tools I already use?
Yes. HeyGen offer integrations with popular platforms, CRMs and learning systems to help you streamline workflows and personalise content at scale.