134,301,659Videos generated
108,768,692Avatars generated
18,468,734Videos translated
Trusted by millions worldwide to bring their stories to life.
Create professional marketing videos without cameras or long editing sessions. HeyGen turns short briefs into polished, platform-ready videos with persuasive scripts, expressive AI presenters, and native formats for every ad network. Produce more creative work with your marketing video maker, test more ideas, and scale your campaigns, all from a single workspace.
Try our free image to video generator
Showcase features, benefits, and a fast CTA with cinematic shots and crisp messaging that drive pre-orders and clicks.
Create punchy 6–30s clips optimized for scroll-stopping performance on Instagram Reels and TikTok.
Turn complex features into simple, engaging animation walkthroughs that reduce support queries and increase trial-to-paid conversions.
Generate authentic-looking customer stories and UGC formats to build trust and social proof at scale.
Embed short, personalized videos into emails and landing pages to boost open rates and on-page conversions.
Produce multiple language versions and regional variants quickly to scale global campaigns with cultural relevance.
Why HeyGen is the best tool for creating marketing videos
HeyGen combines AI scripting, lifelike presenters, and built-in design tools so teams can create high-impact marketing videos in minutes. Save production time, keep brand consistency, and launch ads, explainers, and promos that actually make a real difference.
Generate scripts, scenes, and voiceovers instantly — then tweak visuals and captions to optimise performance across platforms.
Export 9:16, 1:1 and 16:9 versions in a click so your message is perfectly formatted for TikTok, Instagram, YouTube, LinkedIn and more.
Create dozens of localised ad variants and A/B test hooks, CTAs, and thumbnails for your promo video to see what converts — without hiring an editor.
AI script and hook generator
Input your product, goal, and audience to get multiple high-performing scripts and hooks tailored for conversions. Each script is optimised to grab attention in the first 3–5 seconds and ends with a clear voiceover CTA.
Realistic AI presenters and voiceovers
Choose from diverse AI presenters or clone your own voice for your promo video — all with natural gestures and multilingual support. Deliver authentic on-screen narration without studio time.
Smart scene builder & B-roll
Generate videos using built-in voices and music. Create talking avatars with subtitles synced to audio. Add audio layers without needing separate tools. Supports multiple video formats and resolutions.
One-click multi-format export
Produce platform-ready files and variants instantly — vertical, square, and widescreen — with captions, thumbnails, and subtitles included for maximum reach.
See how businesses like yours scale content creation and drive growth with the most innovative image-to-video platform on the market.
4.8
How to use HeyGen to create marketing videos
Creating a marketing video with HeyGen takes just four simple steps.
Start by sharing a product link, key benefits, or a short prompt.
Select your presenter, refine visuals, adjust pacing, and add captions to guide your message.
Optimise your video for social feeds, ads, or landing pages with quick aspect ratio swaps and layout adjustments.
Download high-quality videos, thumbnails, and subtitle files, or publish directly to your connected platforms.
HeyGen creates ads, explainers, demos, testimonials, social shorts, and landing page videos. Templates and AI workflows speed up each format.
No, you can use AI presenters and text-to-speech voiceovers, or upload your own footage and voice for hybrid edits.
Yes. Upload your Brand Kit (logos, fonts, colours) and HeyGen will apply them automatically to templates and exports.
Most marketing videos take a few minutes to generate and just a quick edit to finalise. More complex customisations may take longer, but the heavy lifting is automated.
Yes. HeyGen auto-generates captions and lets you edit, style, and export SRT files for accessibility and platform requirements.
Absolutely. Generate different hooks, CTAs, and formats in bulk to run A/B tests and optimise ROAS across campaigns. Create high-quality AI content with 134,298,023 videos generated.
Export MP4 in vertical (9:16), square (1:1), and widescreen (16:9), plus SRT caption files and thumbnail images for each version.
HeyGen offers enterprise-grade security features, data encryption, and role-based access for your marketing video templates. Contact sales for tailored compliance requirements. Get access to advanced AI tools with annual plans starting at $24 per year.
Yes, translate scripts, use multilingual voiceovers, and generate regional versions of your promo video to reach global audiences quickly with AI video translator.
Sign up on the HeyGen website to start a free plan. Explore templates and generate your first marketing video with no credit card needed.
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