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HeyGenfor UGC

Test every hook. No shoots required.

Enter the product details and opening hook, choose a creator-style presenter, and test each variation. Label each one, then allocate your budget to the best performer.

New brief

You are
Deliverable

Start with the problem, introduce the product, then add a call to action. 9:16 format with captions, ready for TikTok, Reels and Meta. Sign up first, and the same card will open in HeyGen. Keep your opening line ready.

Three ad formats to try this week

Each starts with a hook, a product or a script you already have, and opens as a separate card in HeyGen once you sign up.

1 of 3Ads & Promotions

Creatine, made simple

You bring

  • The product and one attention-grabbing line
  • Product photos, if you would like them in the frame

You get

A 15–30-second creator-style ad with captions, in 9:16 format for TikTok, Reels and Meta.

Start with this one

Prepare a brief, create variants, label and test. Repeat every week.

  1. Share your brief

    Product, hook, deliverable. The same brief you would send to a creator, typed just once.

  2. Choose the variants

    Change the hook, presenter and opening shot. Keep the main content and call to action.

  3. Label it

    Enable the AI disclosure in your ads manager and mention it in the caption. Labelled ads run.

  4. Test & translate

    Review hook rate, hold rate and click-through rate. Localise the best-performing video rather than reshooting it.

Agencies that deliver video variants, not shoots

Performance agencies and creative teams using HeyGen. Figures are reported by them; links lead to the full stories.

Andy Willers
  • 6xincrease in UGC ads
  • 50different looks instantly

HeyGen has made a real difference. We can now deliver production-ready creative in just a few hours, compared to the weeks it used to take.

Andy WillersCo-Founder, Favoured, performance marketing agency, London

Read the story: Andy Willers

The finer details, clearly stated

  • Your face, your account.

    Choose a presenter from the HeyGen library, or create your own avatar after recording a consent video. Only your account can generate videos using your likeness.

  • A creator in her kitchen holding up a vitamin C serum, with the product-in-frame chip and the 9:16, 1:1 and 16:9 format switch

  • Label it. It runs.

    TikTok Ads Manager offers an AI disclosure toggle, while Meta applies an AI information label. Enable the disclosure, mention it in the caption, and your ad is ready to run.

  • Your product in focus.

    Attach product photos to the brief. AI Product Placement places the actual product in the frame rather than a substitute.

  • 9:16, 1:1, 16:9

    Vertical for TikTok, Reels and Stories, square for feeds, and widescreen for YouTube. Captions included.

  • Hosted on AWS in the United States
  • SOC 2 Type II, GDPR and CCPA
  • Enterprise data is excluded from model training by default
  • Security details

Questions asked before every brief

  • Can I create UGC ads using AI?

    Yes. Describe the product and write an opening hook, choose a presenter from the library or use your own avatar, and generate the variants you need. Label the content as AI-generated wherever you publish it.

  • Do I have to label AI UGC on TikTok and Meta?

    Assume disclosure is required. TikTok Ads Manager has an AI disclosure setting for ads featuring synthetic faces or voices, and Meta adds an AI information label to AI-generated ads. Apply the label so the ad can run. Check each platform’s policy before launch.

  • Whose face is in the video?

    You can use a presenter from the HeyGen library or your own avatar. To create your avatar, you first record a consent video yourself. Only your account can generate videos using it, and HeyGen will remove the avatar on request.

  • Can I feature my product in the video?

    Yes. Upload your product photos, and AI Product Placement places the product in the frame. You can also add your logo and brand colours.

  • Which formats are available?

    9:16 for TikTok, Reels and Stories, 1:1 for feed placements and 16:9 for YouTube, with captions included and ready to upload to your ads manager.

  • What does it cost?

    You can sign up and start generating for free, with no card required. Visit the pricing page for plan details and usage limits.

Create your next twenty hooks here.

Enter the product and an attention-grabbing opening. Sign up to open the same card in HeyGen.

Start the brief