HeyGen x HubSpot
71% of buyers expect personalisation. Just saying "Hi {first_name}" is no longer enough. HeyGen brings personalised, avatar-narrated video directly into your HubSpot workflows.
Video as a workflow, not an add-on
Most teams treat video as a separate production process. You film something, someone edits it, someone uploads it, and then someone pastes the link into an email. By the time that happens, the moment has passed.
With HeyGen installed from the HubSpot Marketplace, video generation becomes a native workflow action. It’s just like sending an email, updating a property, or assigning a task. When a contact hits your enrolment trigger, HeyGen generates a personalised avatar video using their CRM data, writes the link directly to their contact record, and your next workflow action can include that video in an email automatically. The entire loop is hands-free.
“Tip: Add a shareable link to the generated video to embed in emails, add to deal records, or use in sequences.”
Install HeyGen from the HubSpot Marketplace
Go to the HubSpot App Marketplace, search for HeyGen, and click Install. Grant permissions to manage and view your CRM data. Two custom contact properties are created automatically.
Connect your HeyGen account
During installation, enter your HeyGen API token from your dashboard under Settings → API. This links HeyGen to HubSpot and makes your avatars, templates, and voices available within workflows.
Add the HeyGen action to a workflow
In HubSpot Workflows, add the custom action Generate a HeyGen personalized video for a contact. Select a template, map HubSpot contact properties to script variables, and configure language and avatar settings.
Use the video link in your email
Add a second action to send a marketing email. Insert the heygen_video_gif property as an animated preview image linked to the heygen_video_url.
A personalised video for every stage
Video is not just for top-of-funnel awareness. With HeyGen triggered inside HubSpot workflows, you can automatically deliver the right video at every touchpoint.
Lead nurturing
Trigger a personalised product overview video the moment a new lead fills out a form, greeting them by name with a message tailored to their industry and key pain point, before your sales team follows up.
Event follow-up
After a webinar or conference, enrol attendees in a workflow that generates a personalised thank-you video referencing the event they attended, what was discussed, and a clear next step.
Sales sequences
When a deal moves to a key stage, trigger a personalised follow-up video from the rep's avatar, recapping the conversation, highlighting a relevant case study, and guiding the prospect towards a decision.
Customer onboarding
Deliver a tailored "Getting Started" video to every new customer, using their name, company, and plan type to guide them through the key features most relevant to their specific use case.
Product adoption
Trigger adoption nudge videos when a customer has not used a key feature, reaches a usage milestone, or is approaching renewal, keeping them engaged and increasing value throughout their lifecycle.
Global campaigns
Use contact language preferences or country data to generate and send videos in 175+ languages, delivering fully localised, avatar-narrated content to every market from a single workflow.
What marketing and sales teams create
HubSpot teams use HeyGen to add video to the workflows they already run, making existing campaigns more personalised without adding any production overhead.
Email campaigns with video
Replace the static email thumbnail with a HeyGen GIF preview that plays on hover, helping you achieve the proven 65% lift in click-through rates when video is included in marketing email.
ABM and targeted outreach
Enroll high-value accounts in a workflow that generates personalised, executive-level videos referencing their company, industry, and specific pain points, making enterprise outreach feel truly bespoke.
Post-demo follow-up sequences
Trigger a personalised video recap after every demo, summarising what was covered, highlighting the most relevant use case, and guiding the prospect towards a signed contract.
Re-engagement campaigns
When a contact goes cold — no opens, no clicks, no deal activity — trigger a personalised video that cuts through the noise and restarts the conversation with a human touch.
Multilingual drip sequences
Use HubSpot's language preference property to automatically generate and send videos in the contact's native language. The same workflow, localised for every market.
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