Vision Creative Labs is a global leader in creating avatar videos, enabling financial companies to communicate at scale with video, drive higher engagement, and improve ROI. Co-Founder Roger Hirst identified a fundamental issue in financial communications: a gap between video creators and the finance industry. “Finance professionals want video, but often do not know how to produce it. At the same time, creative teams often do not fully understand finance,” Roger said.
Focused on producing engaging content at scale for financial and decentralised finance companies, Roger and his Co-Founder Damien Horner combined expertise in market understanding and creative vision. Together, they set out to elevate financial video storytelling, transforming dry, data-heavy topics into narratives that connect with both professionals and everyday viewers.
But creating that content at scale was a challenge. Clients needed hundreds, sometimes thousands of videos each year, often personalised or localised, and they wanted them delivered quickly. HeyGen changed the game.
Scaling up without compromising on quality
Before HeyGen, Vision Creative Labs faced a fundamental bottleneck: their clients wanted more video content, but the high production costs made it unfeasible. Many were forced to cap their output at just one or two videos a year, unable to scale their messaging without overshooting budgets. “The great thing about AI is the ability to scale video production,” Roger said.
HeyGen unlocked a new level of flexibility for Vision Creative Labs, enabling them to transform client materials such as research reports, PDFs, and even internal emails into compelling video content. The real breakthrough was how easily and efficiently this could be done. Clients were able to become the voice of their own products, delivering authentic, polished videos without the traditional time or cost burdens. "Before HeyGen, that simply wasn’t possible without huge production teams and high costs," Roger said.
The simplicity and speed of HeyGen became a key selling point. With minimal effort, Vision Creative Labs could now produce dozens of high-quality videos in a day from a single shoot. This scalability turned video into a practical, everyday communication tool for clients who had earlier considered it too resource-intensive.
One standout moment was when Roger used HeyGen to build a digital twin of himself. "We had a series called 'The Man from Macro,' and I realised I could keep making these episodes from anywhere — on a beach, with a tequila in my hand. That was the magic moment."
HeyGen’s translation capabilities opened up new global opportunities. For the first time, Vision Creative Labs could take a single video script and efficiently deliver it across multiple regions. This enabled clients to maximise the reach of their research and insights without needing to re-record or translate content manually.
Reducing costs, improving efficiency, and unlocking creative energy
Since implementing HeyGen, Vision Creative Labs has significantly increased its output without compromising on quality or control.
- Content at scale: Enabled clients to move from producing 1–2 videos a year to 50–60 per day using avatars and scripted content.
- Multilingual reach: Used HeyGen’s translation to connect with global audiences from a single source.
- Creative efficiency: Freed up time for strategic storytelling by removing logistical barriers in production.
The response from clients and peers has been overwhelmingly positive. "I showed some friends a video and said, ‘That’s my avatar.’ They were stunned. ‘You didn’t actually film that?’ And that’s when they realised just how enormous the possibilities are."
Most importantly, the platform freed up creative energy. With production barriers removed, Roger could focus entirely on crafting engaging market narratives from any location. What earlier required a full studio could now be executed from a car, a beach, or anywhere in the world, offering exceptional creative freedom.
His advice to newcomers? "Try everything. Start with a simple picture of yourself, use the translation function, and show it to friends. The reaction is always the same: ‘Is that really you?’"
HeyGen enables Vision Creative Labs to scale efficiently, serve clients across the globe, and keep storytelling at the core of every financial message.
