Attention Grabbing Media® (AGM) is a full-service marketing agency dedicated to helping businesses grow through innovative strategies that increase revenue and expand market presence. Specialising in e-commerce, social media, and email marketing, AGM has built an impressive track record. One of its standout achievements is its work with NaturalSlim®, a health and wellness brand founded by Manuel Suarez and his father, Frank Suarez.
The brand has grown exponentially and now has over 10 million social media followers, largely due to AGM’s expertise. Looking to extend NaturalSlim’s reach beyond its established Latin American audience, AGM turned to HeyGen’s AI video technology to overcome localisation challenges, streamline workflows, and enhance client campaigns.
Overcoming localization hurdles
Expanding NaturalSlim’s reach into European and other English-speaking markets presented a unique challenge. Frank Suarez, the face of NaturalSlim, was known for his educational videos on health and metabolism. These videos were crucial in building audience trust but were predominantly in Spanish.
“Hearing it directly from the person—that’s different. That’s where the ‘know, like, and trust’ is built,” said Jimmy Stearns, Senior Creative Director at AGM.
Traditional translation methods, such as text overlays, lacked the authenticity needed to engage new audiences effectively. Tools like Google Translate and ChatGPT were inconsistent, so they needed extensive proofreading, which slowed down production. “It took us three days just to get an eight-minute video out the door,” said Jimmy.
Enabling smooth translation and deeper engagement
AGM adopted HeyGen’s AI-powered video technology to address these challenges. Initially drawn to its innovative avatars, AGM quickly realized the platform’s translation capabilities were the true game-changer. Jimmy recalled, “When I showed it to Manuel, he immediately saw the potential and said, ‘Let’s start checking it out.’”
HeyGen enabled AGM to translate NaturalSlim’s extensive content library into over 10 new languages, including Russian, Portuguese, French, and German. The translations preserved Frank Suarez’s voice, tone, and likeness, which was essential for maintaining the authenticity of his message.
“The ability to retain the likeness, the voice, and everything—even the motion avatars—is what sets HeyGen apart,” said Jimmy. “It gave us the capability for global reach with translation services that feel natural, not AI-generated.”
In addition to translations, AGM used HeyGen’s avatars to create engaging social media content. These “thumb-stoppers”, as Jimmy called them, caught viewers’ attention and increased engagement. This combination of translation and attention-grabbing visuals helped AGM introduce NaturalSlim and other clients to new global markets while maintaining their distinct brand identities.
Extending NaturalSlim’s reach
HeyGen’s tools significantly improved AGM’s workflow efficiency and client outcomes. The natural-sounding translations eliminated the need for extensive proofreading and reliance on third-party translators, enabling AGM to produce and publish content more quickly, reducing video production time from three days to hours.
The results were transformative. NaturalSlim successfully expanded its reach into European markets, connecting with millions of potential customers. The localised content resonated with audiences, building trust and driving engagement. “The branding is just insane,” Jimmy said, reflecting on the impact of reaching new audiences with Frank Suarez’s educational videos. The enhanced scalability of HeyGen’s tools also allowed AGM to repurpose content across multiple languages without increasing resources.
The partnership between AGM and HeyGen highlights the power of AI in global marketing. By leveraging HeyGen’s translation and avatar tools, AGM overcame significant localisation challenges, expanded its clients’ reach, and streamlined its workflows. As AGM continues to innovate and explore new applications for HeyGen’s technology, the agency is well positioned to set new benchmarks in digital marketing and help its clients succeed in an increasingly interconnected world.
