Attention Grabbing Media® (AGM) is a full-service marketing agency committed to helping businesses grow through innovative strategies that increase revenue and strengthen market presence. Specialising in e-commerce, social media, and email marketing, AGM has built an impressive track record. One of its standout achievements is its work with NaturalSlim®, a health and wellness brand founded by Manuel Suarez and his father, Frank Suarez.
The brand has grown exponentially and now has over 10 million social media followers, largely thanks to AGM’s expertise. Looking to expand NaturalSlim’s reach beyond its established Latin American audience, AGM turned to HeyGen’s AI video technology to address localisation challenges, streamline workflows, and elevate client campaigns.
Overcoming localisation hurdles
Expanding NaturalSlim’s presence into European and other English-speaking markets posed a distinctive challenge. Frank Suarez, the face of NaturalSlim, was well known for his educational videos on health and metabolism. These videos played a crucial role in building audience trust, but were mainly in Spanish.
“Hearing it directly from the person—that is different. That is where the ‘know, like, and trust’ is built,” said Jimmy Stearns, Senior Creative Director at AGM.
Traditional translation methods, such as text overlays, lacked the authenticity needed to engage new audiences effectively. Tools like Google Translate and ChatGPT turned out to be inconsistent, requiring extensive proofreading, which slowed down production. “It took us three days just to get an eight-minute video out of the door,” said Jimmy.
Enabling smooth translation and deeper engagement
AGM adopted HeyGen’s AI-powered video technology to address these challenges. Initially attracted by its innovative avatars, AGM soon realised that the platform’s translation capabilities were the real game-changer. Jimmy recalled, “When I showed it to Manuel, he immediately saw the potential and said, ‘Let’s start checking it out.’”
HeyGen enabled AGM to translate NaturalSlim’s extensive content library into over 10 new languages, including Russian, Portuguese, French, and German. The translations preserved Frank Suarez’s voice, tone, and likeness, which was essential for maintaining the authenticity of his message.
“The ability to preserve the likeness, the voice, and everything—even the motion avatars—is what sets HeyGen apart,” said Jimmy. “It gave us the capability to reach audiences worldwide with translation services that feel natural, not AI-generated.”
In addition to translations, AGM used HeyGen’s avatars to create engaging social media content. These “thumb-stoppers”, as Jimmy called them, caught viewers’ attention and increased engagement. This combination of translation and attention-grabbing visuals helped AGM introduce NaturalSlim and other clients to new international markets while preserving their distinctive brand identities.
Extending NaturalSlim’s reach
HeyGen’s tools significantly enhanced AGM’s workflow efficiency and client outcomes. The natural-sounding translations removed the need for extensive proofreading and dependence on third-party translators, allowing AGM to create and publish content much faster, cutting video production time from three days down to just a few hours.
The results were transformative. NaturalSlim successfully expanded its reach into European markets, connecting with millions of potential customers. The localised content resonated with audiences, building trust and driving engagement. “The branding is just insane,” Jimmy said, reflecting on the impact of reaching new audiences with Frank Suarez’s educational videos. The enhanced scalability of HeyGen’s tools also allowed AGM to repurpose content across multiple languages without adding extra resource requirements.
The partnership between AGM and HeyGen highlights the power of AI in global marketing. By leveraging HeyGen’s translation and avatar tools, AGM overcame significant localisation challenges, expanded its clients’ reach, and streamlined its workflows. As AGM continues to innovate and explore new applications for HeyGen’s technology, the agency is well positioned to set new benchmarks in digital marketing and help its clients succeed in an increasingly interconnected world.
