Craft prompts that deliver excellent results

Video Agent can only create what you describe. A clear prompt helps you get a usable video on the first attempt and saves credits on revisions.

What you should include

• Goal: what the video should achieve, such as educating, announcing, or selling.
• Audience: who will watch it, such as new customers, employees, or students.
• Length: how long it should be, for example, 30 seconds or 2 minutes.
• Tone: for example, friendly, professional or energetic.
• Essential elements: facts, names, numbers or steps that must be included.
• Call to action: what viewers should do at the end.

An ineffective prompt and an effective prompt

Weak: "Create a video about our new feature."

Strong: "Create a 45-second video for existing customers to announce our new scheduling feature. Keep it professional yet warm. Cover three points: booking meetings in one click, automatic reminders, and calendar synchronisation. End with: Try it today in your dashboard."

Use your own script

If you already have a script, paste it into the Script box in the options panel. Video Agent retains your wording. For help with writing a script, click Script Writer. To learn more about writing scripts for videos, see Scripting.

Add files and instructions

• Click + in the prompt box, or select Attachments in the options panel to add your own images, slides or video. Video Agent will use them in the video.
• Click Instructions to add rules for the entire video, such as "Keep each scene under 8 seconds" or "Display the product name on screen in every scene."
• Click Brand System to use your saved colours, fonts and logo. To set them up, see Brand kit.

Tips

• State the most important point first.
• Request one video at a time.
• If the result is close but not quite right, request changes in the chat instead of starting afresh. See Revise your video in the chat.