Instagram video maker features
Reels and Stories from a script
Type or paste a script and HeyGen will build scenes, narration and motion for your Instagram video. Add your own images, clips or logo, then refine the media, captions, layout and timing in AI Studio.

Choose portrait video for Instagram
Select a portrait 9:16 orientation for Instagram Reels and Stories. When the video is ready, choose an available resolution and download the finished file to upload to Instagram.

Customisable captions for silent viewing
Enable stylised captions in AI Studio, then edit the text and adjust the font, colour, size and position before exporting your Instagram video.

AI voice-over in 177+ languages
Add an AI voice-over or use voice cloning to maintain a consistent voice across your Instagram videos. Choose a voice that suits your message, then update the script without recording from scratch.

Create and refine in one project
Start with a portrait Instagram video, then refine the media, captions, layout, timing and transitions in AI Studio. Download the finished version when it’s ready to post.


Posting a Reel every day is hard when each clip needs to be filmed and edited. Describe your idea and the Reel generator creates a finished vertical video, so you can maintain a daily posting schedule without a production crew.

Announcing a product used to mean organising a shoot and hiring an editor. Describe what the product does and generate a demo Reel with a presenter, captions and B-roll, ready to post that same afternoon.

Testing creative often stalls because of production time. Create an Instagram video ad from a script, then generate variations with different hooks and presenters to see what converts — all without a studio.

Teaching a concept on camera can mean endless retakes. Paste in your steps and generate a clear talking-head Reel with on-screen captions, so followers can keep up even with the sound off.

Have photos but no footage? The image-to-video tool animates still images into dynamic Reels with pans, zooms and transitions, turning a product gallery or event photos into a vertical video.

A single webinar or podcast can provide a month’s worth of posts. Generate short vertical clips from one long recording, translate them and publish Reels and Stories across different markets using the same source.
How to create Instagram videos
Turn a script into a published Instagram video in four steps, with no filming, timeline editing or extra software.
Add a script, topic or URL, and the engine will draft the scenes and narration for you.
Choose portrait 9:16 for an Instagram Reel or Story, then review the layout and caption position before generating the video.
Select a voice, generate captions inside the safe zone and adjust the presenter or brand colours.
Choose an available resolution, download the finished video as an MP4, then upload it to your Instagram account.
An Instagram video maker turns text into finished Reels, Stories and feed videos without filming. Paste in a script, choose a vertical format, and the tool generates scenes, a presenter, captions and a voice-over ready to post.
Choose a portrait 9:16 project for Reels or Stories, review the layout before exporting and download it at an available resolution. Instagram may still process uploaded videos, so preview the published result.
Paste your script into the editor, choose the Reels format and the engine will create a vertical video with a presenter and captions. Adjust the voice, refine any scene, then export it as an MP4 and post it. If you need to change a line, simply edit and regenerate it instead of reshooting.
Timeline and template editors need footage you've already filmed and edited manually. HeyGen generates the video from a script, so you can skip the shoot and produce presenter-led Reels, ads and Stories every day without a camera.
Engagement depends on the idea, hook, relevance, creative quality and audience. HeyGen helps you create and refine video variations, but it does not guarantee engagement or campaign results.
You can start with HeyGen's Free plan. Features, usage allowances, export options and paid-plan pricing may change, so check https://www.heygen.com/pricing for the latest details.
Portrait 9:16 is a common choice for Instagram Reels and Stories. Choose the project orientation that suits your placement, then review the layout and captions before exporting.
In AI Studio, enable captions and adjust their font, colour, size, position and text. Preview the video and keep important text away from areas covered by Instagram controls.
Add music from HeyGen's stock library or upload your own audio. In AI Studio, refine the media, timing, captions and voice-over before exporting your Instagram video.
Choose a public or custom avatar, add your script, select a voice and generate a portrait video without recording yourself. You can continue editing the result in AI Studio.
You can create a portrait video project and refine its layout, media, captions, timing and transitions in AI Studio. Review each exported version for the Instagram placement where it will appear.
HeyGen can translate a finished video with dubbed audio and captions. Language availability and translation options may change, so check that the languages you need are currently available in the product before publishing.
HeyGen lets paid users choose from available download resolutions, including 720p, 1080p or 4K on eligible plans. Instagram may process uploaded files, so check the published Reel and make sure your source media is clear.
Instagram's video length limits can change. Check the current limit for your placement, choose the target duration in HeyGen and keep the final video within Instagram's current requirements.
Yes. Turn a listing script into a vertical Reel with a presenter, captions and branding, then export it in 9:16 for Instagram. For property tours, market updates and just-listed posts, HeyGen’s real estate video maker provides a property-focused workflow.
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