Instagram video maker

The HeyGen Instagram video maker turns a script or idea into a Reel, Story or feed video. Add your media, choose a portrait format, refine the result, then download it for Instagram.

169,643,751Videos generated
146,755,232Avatars generated
24,607,601Videos translated
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Trusted by millions worldwide to bring their stories to life.
Key features icon.Key features

Instagram video maker features

Reels and Stories from a script

Type or paste a script and HeyGen will build scenes, narration and motion for your Instagram video. Add your own images, clips or logo, then refine the media, captions, layout and timing in AI Studio.

A woman's face with purple light and horizontal shadows, on a light purple background, next to a '+ Background' button.

Choose portrait video for Instagram

Select a portrait 9:16 orientation for Instagram Reels and Stories. When the video is ready, choose an available resolution and download the finished file to upload to Instagram.

Smiling woman skydiving.

Customisable captions for silent viewing

Enable stylised captions in AI Studio, then edit the text and adjust the font, colour, size and position before exporting your Instagram video.

A video player interface showing a virtual presenter with automatically generated subtitles, and a banner stating "Captions: Automatically Generates Subtitles".

AI voice-over in 177+ languages

Add an AI voice-over or use voice cloning to maintain a consistent voice across your Instagram videos. Choose a voice that suits your message, then update the script without recording from scratch.

Two overlapping frames show a man playing guitar in a classic car on a beach and another man filming. Purple play and sparkle icons are also visible.

Create and refine in one project

Start with a portrait Instagram video, then refine the media, captions, layout, timing and transitions in AI Studio. Download the finished version when it’s ready to post.

A woman in a blue blazer works at a computer displaying a blue, futuristic interface in a dark room.
Use cases icon.Use cases

Ways to use Instagram videos

Instagram Reels for everyday creators

Instagram Reels for everyday creators

Posting a Reel every day is hard when each clip needs to be filmed and edited. Describe your idea and the Reel generator creates a finished vertical video, so you can maintain a daily posting schedule without a production crew.

Product launches and demo Reels

Product launches and demo Reels

Announcing a product used to mean organising a shoot and hiring an editor. Describe what the product does and generate a demo Reel with a presenter, captions and B-roll, ready to post that same afternoon.

Instagram video ads without a video shoot

Instagram video ads without a video shoot

Testing creative often stalls because of production time. Create an Instagram video ad from a script, then generate variations with different hooks and presenters to see what converts — all without a studio.

How-to and educational Instagram Reels

How-to and educational Instagram Reels

Teaching a concept on camera can mean endless retakes. Paste in your steps and generate a clear talking-head Reel with on-screen captions, so followers can keep up even with the sound off.

Photo slideshow Reels made from images

Photo slideshow Reels made from images

Have photos but no footage? The image-to-video tool animates still images into dynamic Reels with pans, zooms and transitions, turning a product gallery or event photos into a vertical video.

Repurpose long videos into Reels

Repurpose long videos as Reels

A single webinar or podcast can provide a month’s worth of posts. Generate short vertical clips from one long recording, translate them and publish Reels and Stories across different markets using the same source.

How it works icon.How it works

How to create Instagram videos

Turn a script into a published Instagram video in four steps, with no filming, timeline editing or extra software.

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Step 1: Paste your script or link

Add a script, topic or URL, and the engine will draft the scenes and narration for you.

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Step 2: Choose a vertical format

Choose portrait 9:16 for an Instagram Reel or Story, then review the layout and caption position before generating the video.

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Step 3: Add voice and captions

Select a voice, generate captions inside the safe zone and adjust the presenter or brand colours.

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Step 4: Export and post to Instagram

Choose an available resolution, download the finished video as an MP4, then upload it to your Instagram account.

Instagram video maker FAQs

What is an Instagram video maker and how does it work?

An Instagram video maker turns text into finished Reels, Stories and feed videos without filming. Paste in a script, choose a vertical format, and the tool generates scenes, a presenter, captions and a voice-over ready to post.

Will my Instagram video be cropped or blurry after I upload it?

Choose a portrait 9:16 project for Reels or Stories, review the layout before exporting and download it at an available resolution. Instagram may still process uploaded videos, so preview the published result.

How do I turn a written script into an Instagram Reel?

Paste your script into the editor, choose the Reels format and the engine will create a vertical video with a presenter and captions. Adjust the voice, refine any scene, then export it as an MP4 and post it. If you need to change a line, simply edit and regenerate it instead of reshooting.

Why use HeyGen for Instagram videos rather than a timeline editor?

Timeline and template editors need footage you've already filmed and edited manually. HeyGen generates the video from a script, so you can skip the shoot and produce presenter-led Reels, ads and Stories every day without a camera.

Do AI-generated Instagram videos actually get engagement?

Engagement depends on the idea, hook, relevance, creative quality and audience. HeyGen helps you create and refine video variations, but it does not guarantee engagement or campaign results.

Is there a free Instagram video maker, and how much does it cost?

You can start with HeyGen's Free plan. Features, usage allowances, export options and paid-plan pricing may change, so check https://www.heygen.com/pricing for the latest details.

What are the best aspect ratio and dimensions for Instagram videos?

Portrait 9:16 is a common choice for Instagram Reels and Stories. Choose the project orientation that suits your placement, then review the layout and captions before exporting.

Where should captions go so Instagram's buttons don't cover them?

In AI Studio, enable captions and adjust their font, colour, size, position and text. Preview the video and keep important text away from areas covered by Instagram controls.

How do I add music and sound to my Instagram videos?

Add music from HeyGen's stock library or upload your own audio. In AI Studio, refine the media, timing, captions and voice-over before exporting your Instagram video.

How do I make an Instagram video without appearing on camera?

Choose a public or custom avatar, add your script, select a voice and generate a portrait video without recording yourself. You can continue editing the result in AI Studio.

Can I create Reels, Stories and feed videos from a single project?

You can create a portrait video project and refine its layout, media, captions, timing and transitions in AI Studio. Review each exported version for the Instagram placement where it will appear.

Can I post the same Instagram video in other languages?

HeyGen can translate a finished video with dubbed audio and captions. Language availability and translation options may change, so check that the languages you need are currently available in the product before publishing.

Will the video stay sharp, or will Instagram compress it?

HeyGen lets paid users choose from available download resolutions, including 720p, 1080p or 4K on eligible plans. Instagram may process uploaded files, so check the published Reel and make sure your source media is clear.

How long can an Instagram Reel or feed video be?

Instagram's video length limits can change. Check the current limit for your placement, choose the target duration in HeyGen and keep the final video within Instagram's current requirements.

Can real estate agents create property listing Reels?

Yes. Turn a listing script into a vertical Reel with a presenter, captions and branding, then export it in 9:16 for Instagram. For property tours, market updates and just-listed posts, HeyGen’s real estate video maker provides a property-focused workflow.

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