background leftbackground right

Video is the Future with Generative AI

Nick Warner
Written byNick Warner
Last UpdatedOctober 5, 2025
At TEDAI, Joshua Xu highlighted video creation as AI's next frontier
Create AI videos with 230+ avatars in 140+ languages.
Summary

Discover AI's role in interactive video marketing and video localisation. Transform engagement with AI translate audio and explore product demonstration videos for effective content strategies.

Video is the Future with Generative AI

AI in Shaping Interactive Video Marketing

Pioneers, trailblazers, builders, and leaders gathered in TEDAI San Francisco on October 22-23, 2024. They discussed AI's huge impact on our world, industries, and culture.

Our co-founder and CEO, Joshua Xu, joined the panel "Breaking Boundaries: The Future of Interactive Video and Video Localisation in AI.” Alongside Alex Costin of Adobe, Joe Burfitt of Modify, and Davis Treybig of Innovation Endeavors, they explored trends in AI-driven creative spaces. The focus was on enhancing user control and experience with interactive video marketing, aiming to change how brands connect.

People engaging with interactive videos on various devices

Creative Control in Interactive Video Marketing

Joshua emphasized the need for creatives to gain hands-on control over AI models. HeyGen offers tools that empower users to express creative ideas easily. This approach makes the experience smoother and more effective. The goal is to make personal expression more impactful with AI by engaging audiences with strategies like custom video marketing and exploring Mobile interactive video advertising.

A key point was the innovative Interactive Avatar, a lifelike avatar for Zoom meetings. This technology mirrors appearance and voice, changing coaching and customer support by handling repetitive meetings and improving productivity.

AI Translate Audio for Effortless Video Localisation

The panel discussed how AI enhances global communication. HeyGen’s Video Translate product translates video content into over 175 languages, making localisation smooth. Using voice-matching and lip-syncing, it helps brands reach diverse audiences, aligning video content with marketing objectives by breaking language barriers.

Video translation is vital for global reach. For instance, AI translate audio tech allows engagement with audiences in their native language, creating stronger connections.

Global map illustrating AI video localisation and multilingual connection

Joshua discussed design intelligence that allows personalized interactive video marketing. AI helps brands make content tailored for specific audiences, connecting deeply with consumers.

AI keeps changing interactive video and video localisation. It’s crucial for creatives, allowing adaptation to real-time data and trends. HeyGen is committed to creativity and localization at scale, leading storytelling into the future. Interactive video examples showcase potential uses, helping audiences see how to make an interactive video and how tech can improve their experiences.

"Creating a product means crafting a voiceover and adding b-roll to videos," says Joshua Xu, Co-Founder and CEO at HeyGen.

Transform Engagement with Personal AI Models

One exciting topic is building personal AI models. Many people want to know how marketers use AI video to boost personal branding. Video presentation tools now help users make unique, personal presentations easily with Product demonstration videos critical in showing features.

Creating product demonstration videos is more immersive with interactive product demo examples, now crucial in strategic marketing.

User creating a product demonstration video using AI tools

Converting Video to Audio Files

Learning how to convert video to audio files brings new content chances. This conversion supports creating various media, making content flexible.

Video presentations using audio conversion let audiences engage with content in different ways.

Embrace Interactive Video Marketing

Get started for free now. As interactive video marketing grows, embracing new innovations is key in the digital age.

Industry challenges and opportunities often revolve around how AI can enhance interactive video marketing. The rise in AI technology offers creative solutions to meet both current and future marketing challenges. Staying informed on these advancements is vital.

Conclusions: The Path for Future Videos

The video era is here, boosted by AI and interactive tech. Embracing these changes improves content strategy, leading to engaging, effective communication. Brands using AI in video strategies will lead the market, pleasing audiences and hitting goals. By using AI content marketing tools, HeyGen is ready to help creators and companies toward innovative video experiences.

Moreover, knowing how to make a video presentation can enhance your storytelling. This adaptability helps brands stay relevant and impactful.

Interactive Video Marketing and Product Demonstration

Interactive video marketing blends creativity with technology, making brand engagement more dynamic. With AI advancements, users can now create product demonstration videos more efficiently. The process of how to convert video to audio file is now seamless, allowing for diverse content adaptation.

Innovations in presentation styles can transform marketing strategies, enabling personal connections with audiences. Stay ahead by exploring various interactive product demo examples. This is essential for engaging modern consumers who expect personalized and immersive experiences.

About

Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.


Continue Reading

Latest blog posts related to Video is the Future with Generative AI.

Start creating videos with AI

See how businesses like yours scale content creation and drive growth with the most innovative AI video.

CTA background