Send event marketing invitations, recaps, and follow-ups with ease

Make every event marketing touchpoint count with HeyGen’s AI video solution. It helps you drive turnout, connect with attendees, and extend the value of your events using personalised features.

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Benefits and Value

Solve the Biggest Event Marketing Challenges with AI Video

Create Quality Event Marketing Promos in Minutes

With HeyGen, crafting quality event marketing promos is as easy as writing a script. Choose from a wide array of ready-made templates to streamline the process, whether it's a conference, webinar, or meetup. You can swiftly produce custom marketing videos in over 170 locales and dialects, primed to share in no time.


a man stands in front of a screen that says heygen

Personalize Invites and Follow-Ups with AI Speaker-Led Videos

HeyGen makes it seamless to send personalized videos featuring the event speakers, or their lifelike digital avatars, to attendees. Thank registrants, share event details, and give a sneak peek to build excitement with personalized video message features. This approach enhances the experience by integrating personalized content in digital marketing, creating a memorable engagement that energizes people about your event, especially through personalized interactive video opportunities.


eddie parker is featured speaker at the john s. center for performing arts

Maximize Marketing Impact with Post-Event Video Recaps

Leverage attendee data effectively. Use HeyGen to promptly create personalized event summaries, key highlights, and follow-ups that keep your audience engaged and stimulate conversions long after the event concludes, using personalized video email marketing.

an advertisement for voices of unity a diversity & inclusion forum

"We ran trials with other personalised video platforms, and HeyGen came out on top for quality. We were open with their team from the very beginning because of the high-risk, high-reward nature of trying this for the first time, and it proved to be well worth the risk."

Kelly Peters

VP of Marketing at Tomorrow.io

Kelly Peters

How to create event marketing videos using HeyGen

  1. Open HeyGen’s promo video maker

Launch HeyGen’s promo video maker to start creating videos to promote, invite, or recap your event with custom video features – no camera or editing skills required.

  1. Choose a Template
  1. Add Digital Avatars for Featured Speakers (Optional)
  1. Add Talk Tracks, Backgrounds, and Visuals
  1. Import Your Contacts
  1. Generate videos

FAQs

How does HeyGen help improve event attendance?

HeyGen drives higher attendance by helping you create engaging, personalised video promos and invitations that grab attention. Stand out in crowded inboxes and digital channels with professional-quality videos tailored to your audience, encouraging more registrations and improving turnout.

Can I personalise invites and follow-ups with HeyGen?

Yes! HeyGen makes it easy to send personalised video invites and follow-ups. Create custom messages featuring event speakers or their digital avatars to thank attendees, share sneak peeks, or highlight session details. Personalised outreach builds excitement and keeps your audience engaged.

How quickly can I create an event promo video with HeyGen?

You can create impressive event promo videos in just a few minutes using our promo video maker. Simply type your script, choose from HeyGen’s ready-to-use templates, and customise as needed. There is no need for design or editing experience, which makes the process quick and hassle-free.

Does HeyGen support follow-ups after the event?

Absolutely! HeyGen helps you deliver personalised post-event videos, including recaps, key takeaways, and thank-you messages. Tailour your follow-ups to different attendee segments to keep your audience engaged and drive conversions long after the event.

What types of events are best suited for HeyGen?

HeyGen is ideal for promoting and personalising conferences, webinars, meetups, workshops, and more. From pre-event promotions to post-event summaries, HeyGen makes your marketing impactful at every stage.

Can I localise videos for international audiences?

Yes! HeyGen supports over 170 locales and dialects, allowing you to localise event videos for global audiences. Whether it’s invites, promos, or follow-ups, your message will resonate across languages and cultures.

How does HeyGen save time and lower event marketing costs?

HeyGen removes the need for costly video production and large creative teams. With AI-driven tools and templates, you can quickly create high-quality videos without overspending, allowing you to focus your resources on maximising event success.

Does HeyGen integrate with my existing marketing tools?

Yes, HeyGen integrates seamlessly with email platforms, social media tools, and event management systems. Easily incorporate your videos into campaigns to streamline your event marketing workflow.

How is HeyGen different from traditional event marketing solutions?

HeyGen stands out by making personalized video marketing simple and accessible. Instead of relying on generic materials, you can create videos that are tailored to specific segments, include speaker avatars, and offer engaging content that sets your event apart.

How do I start using HeyGen for event marketing?

Getting started is easy. Sign up for HeyGen, browse the templates designed for events, and start creating personalized videos to promote your next conference, webinar, or meetup. With HeyGen, you’ll deliver more engaging campaigns that drive real results.

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