Explore top corporate video examples to enhance brand storytelling and marketing automation. Discover product demonstration examples and interactive video examples to engage audiences effectively. Learn best practices for creating impactful corporate branding videos with video localisation.
Video Presentation and Corporate Video Examples
Today, video is more accessible than ever, and consumers expect to see their favorite brands posting content on their favorite apps. Creating a corporate video can be a lot of work, so companies need a solution to streamline the process. When executed well, these videos foster connectivity, presenting a narrative that customers can relate to. This plays a crucial role in video marketing automation. Use video localisation to tailor content to regional preferences, expanding your reach effectively.
What Are Corporate Branding Videos?
Corporate branding videos work well for customer testimonials, product demonstration examples, and employee onboarding videos. They can be animated or live-action, making your video presentation flexible for brand storytelling. These videos increase brand awareness, conversions, and trust when done right. A good video mirrors company values and mission, bringing them to life through motion, emotion, and creativity. Explore some of the best corporate video examples to inspire your video marketing automation and discuss how to make your own.
The Importance of Corporate Video Examples
Corporate video examples showcase professional productions that help businesses communicate key messages about their company, like values, products, services, or culture. These videos also demonstrate how video messages can strengthen communication. Types include training videos, testimonials, promotional videos, and event recaps. Brand storytelling takes center stage, using interactive video examples to leave lasting impressions. Businesses develop video content to achieve goals such as better internal communication and increased conversions. Consumers want corporate branding videos to be genuine, helpful, and fun. The best videos benefit both brands and audiences.
Inspiring Corporate Branding Video Examples
Looking for inspiration? These video presentation examples showcase successful corporate videos.
1. Apple: 2030 Status
This Apple video featuring Oscar-winning actress Octavia Spencer as Mother Nature hits all the marks for engaging corporate branding videos. She visits Apple to discuss their vision of reducing the carbon footprint by 2030.
- Why it works: The video is funny and clearly communicates Apple’s plans, featuring its first fully carbon-neutral product.
- How to do it: Brands should focus on creating engaging video scripts with fun elements.
2. Nike: Making the Bra
This video by Nike shows product demonstration examples for female athletes’ bras. It goes beyond technology to focus on thoughtfulness and consumer needs.
- Why it works: Highlights Nike’s understanding of their audience’s needs, building trust.
- How to do it: Address audience pain points and offer solutions in your video presentation.
3. Slack: So Yeah, We Tried Slack
Slack’s service video uses graphics to show how tricky communication can be without their tool.
- Why it works: Entertaining dialogue and relatable office scenarios are key elements.
- How to do it: Clearly explain your product’s value.
More Best Corporate Video Examples
4. Google: 25 Years in Search
Google’s video highlights internet milestones over 25 years, evoking nostalgia and cementing their role as search leaders.
- Why it works: It taps into emotional connections and reminds of Google’s impact.
- How to do it: Highlight wins and impacts for anniversaries to build trust.
5. Coca-Cola: Refresh the World. Make a Difference.
Coca-Cola uses global content to emphasize its products' reach and sustainability.
- Why it works: Talks about growth and partnerships, showing positive changes.
- How to do it: Showcase before-and-after strategies to illustrate growth.
HubSpot, Airbnb, IBM, Nespresso, and More
Other interactive video examples from HubSpot, Airbnb, IBM, and Nespresso include animation and real-life stories to engage audiences.
- They illustrate product benefits, sustainability efforts, and corporate culture in new ways, making each viewing unique.
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Why Corporate Branding Videos Drive Success
HubSpot says 62% of consumers watch video content for product demos and reviews, driving sales up. These videos break down brand barriers and convert views into sales.
Some benefits include:
- Enhanced brand awareness and engagement via a smart video strategy.
- Builds trust and authenticity.
- Connects emotionally with audiences, building a strong emotional connection.
- Conveys company values and mission.
- The shareable format boosts recognition.
Best Practices for Video Marketing Automation
Define your message and audience. Know if your video is about employee onboarding, brand culture, or product demonstration. It's also crucial to understand the importance of having a video strategy.
Avoid Complexity
Keep scripts concise and focus on immediate engagement. A wandering narrative can distract viewers. Ensure each second adds value.
Simplifying Video Production
Producing videos means choosing traditional methods or new tech. Use AI video generators for fast engagement and language translation. AI personalizes video localisation, making regional content easier.
With AI, customize videos for different audiences or areas. Options are endless with tools like AI video avatars that simplify video marketing automation without big costs.
Get inspired to create a branding video with HeyGen's platform. Visit our community hub for product demo video examples.
Corporate Video FAQ
What Is the Difference Between Corporate and Commercial Videos?
Corporate videos focus on internal communication, while commercial ones promote products, often affecting sales.
How Long Should Corporate Videos Be?
Typically, corporate videos last 1 to 3 minutes, delivering clear messages to retain views.
What’s the Cost for Corporate Video Production?
Expect costs from $1,000 to $10,000. Tools like HeyGen offer creative ways to reduce costs and improve production. Brands need a video strategy and shouldn't miss out on dynamic video creation. If lacking equipment, HeyGen offers tools for better video localisation and marketing automation. Explore HeyGen's features for professional results.
Visit our community hub for stunning product demo video examples created with HeyGen.
Ready to boost your brand with engaging videos? Start exploring HeyGen for free today and elevate your marketing efforts!
Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.
