Video is more accessible than ever, and consumers expect to see their favorite brands posting content on their apps of choice. But creating a corporate video can be a lot of work, and companies need a solution to help streamline the process. What Is a Corporate Video?
Corporate videos are ideal for customer testimonials, product explainers, employee onboarding videos, and how-to videos. They can be animated or live-action, allowing your brand storytelling to take whatever shape you want.
These videos can increase brand awareness, conversions, and consumer or employee trust when done right. Let’s explore some examples that may inspire corporate video ideas for your brand and discuss how to make your own.
What Is a Corporate Video?
A corporate video is a professional production that helps businesses and organizations communicate key messages about the company, such as its values, products, services, or corporate culture. Common types of corporate videos include training videos, testimonials, promotional videos, event promos or recaps, and company overviews.
Businesses need to develop video content that helps them reach their goals, such as increased conversions or improved internal communication. Consumers want corporate videos they interact with to be authentic, helpful, and entertaining. The best corporate videos benefit brands and their audiences.
13 Best Corporate Video Examples
Looking for inspiration? These brand video examples showcase what makes a successful corporate video.
1. Apple: 2030 Status
This Apple video featuring Oscar-winning actress Octavia Spencer as Mother Nature has all the key elements of a successful corporate video. She comes to Apple’s headquarters to grill the Apple team (including CEO Tim Cook himself) about their corporate vision to reduce Apple’s carbon footprint by 2030.
- Why it works: The video is funny and clearly communicates that Apple’s plans are well underway and even ahead of schedule in some areas. Apple also used the video to showcase its first fully carbon-neutral product.
How to do it: Brands looking to replicate this should focus on creating an engaging video script that concisely explains the message while going for the fun factor that resonates with viewers.
2. Nike: Making the Bra
This “how it’s made” video by Nike takes viewers behind the scenes to see how it develops bras for female athletes. This is a common tactic for corporate videos, and it’s not just the cool footage of the technology and product design that goes into creating the bra that makes it successful.
The video shows the thoughtfulness that goes into planning and creating this product for women based on their bodies' needs. This could easily resonate with women who sometimes find their support garments don’t offer the proper support.
- Why it works: This is a good example of knowing your audience and creating video content for them. By identifying a key pain point for your audience and providing a solution, you can inspire brand trust.
How to do it: Identify a key pain point for your audience and provide a detailed solution in your video. This can inspire brand trust.
3. Slack: So Yeah, We Tried Slack
Slack’s company benefits video showcases exactly what businesses stand to gain when using the service. The video demonstrates Slack’s versatility and ease of use through floating graphics showing how complicated communication within an organization can be without a tool like Slack.
- Why it works: With entertaining dialogue that hits on the stereotypes of corporate life (including the numerous tools with silly names), this video could easily entice a team to try a new, simpler communication method via Slack.
How to do it: If you want to demonstrate your company or product’s value proposition in a corporate video, make the benefits obvious and relatable in your video.
4. Google: 25 Years in Search
Google marked 25 years of searching by highlighting some of the most significant internet and real-life moments of the last two and a half decades. By showcasing the most searched topics, their video struck an emotional chord by bringing up feelings of nostalgia and awe.
- Why it works: Google’s corporate video reminds viewers of its status as the go-to search engine for all those “wow” moments.
- How to do it: This strategy is good to keep in mind for brand anniversaries. Highlighting your wins and the impact on consumers can help you establish your authority and remind people why you’re a brand to be trusted.
5. Coca-Cola: Refresh the World. Make a Difference.
Coca-Cola kept it simple in this corporate video, highlighting the global reach of its products and sustainability initiatives. To drive this point home, they let their own content from the past and present shine.
- Why it works: This video provided an opportunity for Coca-Cola to talk about how and what it has grown over the years, including the number of partners and products it now boasts.
- How to do it: By focusing on a “before and after” strategy, videos like this can demonstrate brand longevity and show how a company has changed throughout the years in a positive light.
6. HubSpot: What Is HubSpot CRM?
HubSpot’s “what is” video explains how its customer relationship manager (CRM) technology works. It highlights how simply it integrates with their existing tech and how easy it is to implement across teams.
- Why it works: What this video does best is its straightforward approach. HubSpot’s technology could be difficult to digest for non-tech folks, but this video breaks it down so it’s easy to understand.
- How to do it: Whatever your product or service is, ensure your video clearly explains how it works so anyone watching can understand.
7. Airbnb: Building and Improving Airbnb
This announcement video from Airbnb uses engaging animation to discuss changes to their policies and procedures. The animation keeps your attention on a topic that may not be the most exciting but is important nonetheless.
- Why it works: The video’s animations show that Airbnb is focused on people, which aligns with the message it’s conveying.
- How to do it: If your company has made or plans to make a significant change directly affecting your audience, video can be a great medium to deliver the announcement. It shows your audience that you take their feedback seriously.
8. IBM: Let’s Put Smart to Work
IBM’s video highlights its advanced technologies, like AI and data analytics, that empower businesses to work smarter. In the video, IBM emphasizes how leveraging these tools can streamline operations and create innovative solutions to complex challenges, reinforcing its position as a leader in tech-driven business solutions.
- Why it works: IBM addresses the current and ongoing challenge of AI while positioning itself as an expert solutions provider.
How to do it: To illustrate yourself as a leader in your industry, zero in on how your brand drives positive outcomes or solves a problem. Featuring a use case or client story in a corporate video is a great way to accomplish this.
9. Nespresso: Reviving Origins
Nespresso employs George Clooney’s storytelling prowess to showcase the coffee brand’s efforts in regions affected by political, economic, and environmental instability. With visually stunning backdrops of the areas where farmers grow coffee beans, viewers are taken directly to the source of the product.
- Why it works: The video highlights Nespresso’s sustainability efforts for the environment and coffee bean farmers. It also emphasizes a commitment to quality products, which can inspire brand loyalty.
- How to do it: By crafting a clear narrative and highlighting what makes your brand or product unique, you can show off your sustainability efforts while also building credibility.
10. Dropbox: Do More Than Store with Dropbox
This video uses approachable animation and storytelling to explain how Dropbox enhances team collaboration and productivity in a simple, engaging way.
- Why it works: The narrative focuses on real-life scenarios where Dropbox's tools solve common problems, which helps viewers relate to the product’s benefits. They can imagine its impact on their own lives, particularly at work.
- How to do it: Use clear, relatable storytelling and visual simplicity to convey your value proposition. Identify real-world challenges that your product or service solves and showcase those in an engaging, narrative-driven format.
11. Volvo Trucks: The Epic Split
If trucks aren’t your thing, this product demo video by Volvo could make you a fan. The video kicks off with a song recognizable by multiple generations. It features legendary action star Jean-Claude Van Damme doing the ultimate balancing act between two trucks, reversing toward a gorgeous landscape.
- Why it works: This video demonstrates the trucks’ precision and stability without ever actually talking about the truck. The voiceover by Van Damme is all about him — not the trucks. Sometimes, the product can speak for itself.
How to do it: Find creative ways to demonstrate what your product is capable of without explicitly saying it with words.
12. P&G: Our Carbon Neutral Commitment
With this video, P&G highlights its sustainability initiative by detailing its efforts to fight climate change by reducing emissions and investing in other climate solutions. P&G uses stunning video footage of the world to highlight the need to take climate action now.
- Why it works: Sustainability corporate videos are important because many consumers believe climate change is a threat that needs to be addressed now. They want the brands they spend money with to do their part.
- How to do it: If your brand has taken steps to be more environmentally friendly, an engaging video is a good way to join the conversation. Clearly state what these efforts are, and consider using scenery that makes sense for your brand to illustrate the message even more clearly.
13. Microsoft: Our Mission
Microsoft’s mission statement video for 2024 highlights how the company plans to navigate the changing landscape of AI. AI can be a tricky topic, but Microsoft focuses on the word “empowering,” which is repeated multiple times in the video. They talk about innovating responsibly and how doing so can benefit individuals across the globe.
- Why it works: This is a good example of solid messaging and how it can frame a conversation for better or worse.
How to do it: Don’t be afraid to take a controversial topic and make it positive by showcasing your plans to navigate the situation using your brand and industry expertise.
14. Dollar Shave Club: Our Blades Are F***ing Great
This Dollar Shave Club video might be several years old, but its efficacy has stood the test of time. The script leans into humor and features some strong language (it’s bleeped out, of course), but the value proposition is evident from start to finish.
- Why it works: Viewers immediately know what Dollar Shave Club is offering — cost savings and less effort spent remembering to replace razors. The obvious product value, humor, and succinct storytelling make for a memorable video.
- How to do it: Know your audience and have clearly defined messaging so your corporate video will resonate and convert.
15. Google: An Intern’s First Week
This Google onboarding video effectively showcases the brand by sharing the relatable experiences of new interns. The video presents Google as an innovative and supportive workplace, highlighting key company values through real people and their authentic stories.
- Why it works: The firsthand accounts of what it’s like to work at Google could excite new employees in the first days of their role. The video makes Google seem like an approachable workplace, and the language makes new employees feel like they’re joining an elite team.
- How to do it: Onboarding videos shouldn’t be too stuffy. By featuring genuine employee perspectives, you can humanize your brand and build trust, making new team members feel more connected and inspired.
Why Corporate Videos Work for Brand Growth
According to HubSpot, 62% of consumers watch video content from brands for things like product demos and reviews. Companies can’t afford to miss out on reaching these viewers and potential increased sales.
Some of the reasons it’s important to capture your audience’s attention with corporate videos include:
- They’re effective tools for brand awareness, lead generation, and customer engagement.
- They build trust and authenticity.
- Successful videos can help your brand connect emotionally with customers, employees, and stakeholders.
- You can communicate your company's values, mission, and products in an engaging way that captures your audience’s attention.
- Video content is highly shareable, which can develop stronger brand recognition.
Best Practices for Creating Your Own Corporate Video
By following these steps, companies can create compelling corporate videos that accomplish engaging brand storytelling and other goals.
Define Your Message and Audience
To determine the messaging, start by identifying the primary purpose of the video. Is it for an employee onboarding video, to build brand awareness, or to highlight company culture?
Your messaging should reflect the brand mission. Identifying key points ahead of time can help convey the message to viewers.
A brand can define its audience and goals by analyzing customer demographics, interests, behaviors, and needs. From there, align those insights with specific objectives to adapt your tone, visuals, and storytelling style.
Keep It Concise and Focused
A video that weaves all over the place is likely to distract viewers or lose them altogether. Aim to grab your audience’s attention immediately and keep it throughout by sticking to the script. Short and sweet is the way to go for most corporate videos.
Simplify the Production Process
Producing a corporate video can be a lengthy, complex process. For traditional video production methods, you need to use equipment like DSLR cameras and lapel mics to ensure high-quality sound and visuals.
If you’re looking to speed up production with A-roll and translation tools, try an AI video generator like HeyGen for video production. All you need is an idea to get started. With HeyGen’s AI tools, you can create emotionally engaging videos 10x faster and cheaper, without a camera, crew, or script practice. Plus, you can translate videos into 175+ languages to meet your target audience and customer preferences.
You can even personalize corporate videos at scale so each one is specialized for specific audiences or geographic regions. That can cut down on the time it takes to make videos for various audiences.
Corporate Video FAQ
What Is the Difference Between a Corporate Video and a Commercial Video?
A corporate video focuses on internal or informational content representing the company’s values, mission, and culture. These often include company overviews, training materials, and case studies.
A commercial video promotes products or services and attracts new customers. Its goal is typically to drive sales or increase brand awareness.
How Long Should a Corporate Video Be?
The ideal length of a corporate video depends on the topic. Most corporate videos range between 1 and 3 minutes, but for more complex subjects like employee training, they can be closer to 10 minutes long.
The goal is to deliver your messaging as succinctly as possible while presenting the right information.
How Much Does it Cost to Produce a Corporate Video?
You can expect to pay anywhere from $1,000 to $10,000 to produce a corporate video. The final cost will depend on factors like the video length and quality.
Brands need a video strategy and can’t afford to miss out on creating dynamic video content. However, not every team has a massive video budget or equipment to create the high-quality corporate video of their dreams. Not everyone enjoys making videos, even if they recognize the value of video storytelling.
If that sounds like you, or you’re looking for a way to translate corporate videos, try a tool like HeyGen. You can translate your corporate videos into 175+ languages for your target audiences. With lifelike avatars, you get to create unlimited looks, camera angles, and more for unique videos.
Plus, scaling videos is quick and easy with personalization tools that tailor your video content for various audiences. Get started and create your avatar video for free today.
Want to see how others are using HeyGen? Visit our community hub to find out about the latest features and see how others are using HeyGen to craft stunning videos.
