Video Presentation and Corporate Video Examples
Video is more accessible than ever, and consumers expect to see their favorite brands posting content on their apps of choice. But creating a corporate video can be a lot of work, and companies need a solution to streamline the process. When well executed, these videos foster connectivity, presenting a narrative that customers can relate to, thereby playing a crucial role in video marketing automation. Engage in deploying video localisation to tailor content to diverse regional preferences, expanding your reach exponentially.
What Are Corporate Branding Videos?
Corporate branding videos are ideal for customer testimonials, product demo examples, employee onboarding videos, and interactive video examples. They can be animated or live-action, allowing your video presentation for brand storytelling to fit your needs. These videos can increase brand awareness, conversions, and consumer or employee trust when done right. A good video should mirror company values and mission, breathing life into them through motion, emotion, and creativity. Let’s explore some best corporate video examples that may inspire your video marketing automation and discuss how to make your own.
What Are Corporate Video Examples?
Corporate video examples showcase professional productions that help businesses and organizations communicate key messages about the company, such as its values, products, services, or corporate culture. Common types include training videos, testimonials, promotional videos, event promos, recaps, and company overviews. Brand storytelling is taking center stage, leveraging interactive video examples to leave lasting impressions. Businesses must develop video content to reach goals like improved internal communication and increased conversions. Consumers want corporate branding videos they interact with to be authentic, helpful, and entertaining. The best videos benefit brands and their audiences.
Inspiring Corporate Branding Video Examples
Looking for inspiration? These video presentation examples showcase what makes a successful corporate video.
1. Apple: 2030 Status
This Apple video featuring Oscar-winning actress Octavia Spencer as Mother Nature has all the key elements of engaging corporate branding videos. She comes to Apple’s headquarters to discuss their vision to reduce the carbon footprint by 2030.
- Why it works: The video is funny and clearly communicates Apple’s plans, showcasing its first fully carbon-neutral product.
- How to do it: Brands should focus on creating an engaging video script that conveys the message with fun elements.
2. Nike: Making the Bra
This video by Nike shows product demonstration examples of how they develop bras for female athletes. This approach goes beyond showing technology, focusing on the thoughtfulness and consumer focus.
- Why it works: This video example highlights Nike's understanding of their target audience’s needs, building trust.
- How to do it: Address a key audience pain point and provide a solution in your video presentation.
3. Slack: So Yeah, We Tried Slack
Slack’s service video shows the company benefits through graphics demonstrating how complicated communication can be without Slack.
- Why it works: It uses entertaining dialogue and relatable office scenarios.
- How to do it: Explain your product’s value proposition clearly in the video.
More Best Corporate Video Examples
4. Google: 25 Years in Search
Google’s video highlights significant internet moments over 25 years. It evokes nostalgia and strengthens its status as a search leader.
- Why it works: Google's corporate video taps into emotional connections and reminds of its impact.
- How to do it: For anniversaries, highlight wins and impacts to reinforce trust.
5. Coca-Cola: Refresh the World. Make a Difference.
Coca-Cola uses global content to stress its products' reach and sustainability.
- Why it works: Talks about growth and partnerships, showing positive changes.
- How to do it: Show before-after strategies to illustrate growth and change positively.
HubSpot, Airbnb, IBM, Nespresso, and More
Other interactive video examples from HubSpot, Airbnb, IBM, and Nespresso effectively convey brand messages, using animation and real-life stories to engage audiences.
- These presentations illustrate product benefits, sustainability efforts, and corporate culture in innovative ways, making each viewing a distinctive experience.
Why Corporate Branding Videos Drive Success
According to HubSpot, 62% of consumers watch video content from brands for things like product demos and reviews. Companies can’t miss out on this chance for increased sales. These videos break down brand barriers and convert views into purchases.
Some key benefits of corporate videos include:
- Enhancing brand awareness and engagement through a thoughtful video strategy.
- Building trust and authenticity.
- Connecting emotionally with audiences through engaging narratives, creating an emotional connection in advertising.
- Effectively conveying your company's values and mission.
- Having a shareable format for stronger recognition.
Best Practices for Creating Video Marketing Automation
Define your key messaging and audience. Identify the main purpose of your video, whether it’s about employee onboarding, brand culture, or product demonstration examples.
Avoid Complexity
Keep the script concise and focus on immediate engagement. A wandering narrative might distract or lose viewers. Ensure every second adds value to your campaign.
Simplifying Video Production
Producing corporate videos involves choosing between traditional methods and new technologies. Use AI video generators for quicker emotional engagement and broader language translation. AI helps personalize video localisation, making it easier to tailor content specifically for different cultures.
With AI, personalize videos at scale, specializing for different audiences or regions. The options are endless with tools like AI video avatars that streamline video marketing automation without hefty costs.
Be inspired to create a branding video today with HeyGen's innovative platform. Visit our community hub for stunning examples of product demo videos.
Corporate Video FAQ
What Is the Difference Between Corporate and Commercial Videos?
Corporate videos focus on internal communication, while commercial promote products, often directly influencing sales.
How Long Should Corporate Videos Be?
Most corporate videos range from 1 to 3 minutes and should deliver messages succinctly, ensuring the viewer retains the key message.
What’s the Cost for Corporate Video Production?
Expect to pay $1,000 to $10,000. However, tools like HeyGen offer advanced options to moderate costs and improve content production. Brands need a video strategy and can’t miss out on dynamic video creation. If equipment isn't available, HeyGen provides creative tools for better video localisation and marketing automation. Explore HeyGen's features for professional outcomes.
Visit our community hub for examples of stunning product demo videos created with HeyGen.
Ready to boost your brand with engaging videos? Start exploring HeyGen for free today and elevate your marketing efforts to new heights!
