HeyGen for Agencies: The Ultimate AI Video Jumpstart Guide

Maligayang Pagdating sa Iyong AI Video Jumpstart Guide

Gusto mo bang gumawa ng mas maraming video content pero napipigilan ka dahil sa limitadong oras, budget, o production resources? Hindi ka nag-iisa. Ang magandang balita: gamit ang HeyGen, magagawa ng team mo na lumikha ng mga video na mas maganda pa kaysa sa tradisyonal na produksyon, sa mas maliit na gastos at mas maikling oras.

Ang gabay na ito ay ginawa para sa mga ahensiyang handang iangat ang marketing at content ng kanilang mga kliyente gamit ang AI video. Matututuhan mo kung paano pumunta mula konsepto hanggang kampanya, at lumikha ng de-kalidad at nasusukat na content nang hindi nangangailangan ng mga camera, studio, o on-screen na talento.

Huwag palampasin ang praktikal na ehersisyo sa paggawa ng video sa seksyong Paggawa ng Iyong Unang Video. Dinisenyo ito para matuto ka sa pamamagitan ng aktwal na paggawa at makasabay agad. Simulan na natin!

Mga Nangungunang Gamit: Paano Ginagamit ng mga Ahensya ang HeyGen

Higit pa sa isang video tool ang HeyGen. Isa itong creative engine na ginawa para sa mga team na kailangang kumilos nang mabilis, mag-scale ng content, at maghatid ng resulta nang hindi isinusuko ang kalidad. Mula sa influencer ads hanggang sa onboarding flows, ganito ginagamit ng mga ahensya at customer sa iba’t ibang industriya ang HeyGen para gumawa ng high-impact na mga video sa malaking sukat.

Bakit Napakahalaga ng Video sa Pagpapalago ng Negosyo Ngayon

Ang Hamon

• Ang tradisyunal na produksyon ay magastos, mabagal, at limitado ng badyet
• Kailangang makagawa ng mas marami ang mga team gamit ang mas kaunting resources—mas mahihigpit na budget, mas kaunting oras, at mas matinding pressure na higitan ang mga kakumpitensya.

Ano ang Naibibigay ng AI Video

Bilis

• 40 oras/bawat linggo na oras sa paggawa ng video ang natipid, na nagbibigay-daan sa Reply.io na mapalago ang TikTok account ng CEO nito hanggang umabot sa isang-kapat na milyong followers sa loob lamang ng wala pang isang taon
• 5X na mas mabilis na production timeline para sa educational na video content sa nangungunang kompanya sa financial services na Equity Trust

Pagtipid sa Gastos

• 60% reduction in video production costs by Tomorrow.io
• €1,000 saved per minute of training content by Sibelco

Kakayahang mag-scale

• A/B na nasubok nang 6X na mas mabilis, nagde-deploy ng 50 natatanging AI influencer ads sa Favoured
• 80-90% karaniwang completion rate para sa mga training video ng customer at partner sa Komatsu

Lokalisasyon

• Naabot ang 30 iba’t ibang merkado, 3–4 buwang post-production time ang natipid ng Trivago

Pagpapersonalisa

• Higit sa 50k na personalisadong video na may 3X na mas mataas na engagement na ginawa ng Videoimagem para sa AB InBev

Gusto mo pa bang mas lumalim dito?

→ AI Video Marketing Strategy eBook

→ 5 paraan para mas maging epektibo ang paggamit ng iyong marketing budget eBook

→ Bisitahin ang aming praktikal na gabay para sa mga propesyonal sa L&D eBook

HeyGen para sa mga Agency Partner

Ang Agency Partners program ng HeyGen ay ginawa para sa mga creative at marketing team na gustong mag-scale ng high-quality na paggawa ng video gamit ang bilis at pagiging episyente ng AI. Mula sa malalaking global agency tulad ng Ogilvy at Publicis hanggang sa mga mabilis kumilos na boutique team, umaasa ang mga partner sa HeyGen para makapaghatid ng makatawag-pansing video content sa mas maliit na bahagi ng tradisyonal na gastos at oras.

Ano ang Makukuha ng mga Agency Partners

• Unlimited video creation
• Flexible na pamamahala ng seats para sa mga team
• Organized client workspaces with sub-workspace support
• Remote na pahintulot sa paggamit ng anyo at mahusay na mga kasangkapan sa paggawa ng avatar
• Seguridad na antas-enterprise, mga admin control, at SSO
• Nakalaang suporta sa customer at mga resource para sa tagumpay ng mga partner
• Programa ng sertipikasyon at posibleng maisama sa HeyGen Agency Directory
• Maagang pag-access sa mga bagong feature at may diskwentong enterprise pricing

Bakit Pinipili ng Mga Ahensya ang HeyGen

• 10x na mas maraming nalilikhang content
• Higit sa 50% na bawas sa gastos sa paggawa ng video
• Nagbibigay-daan sa white-glove na serbisyo sa malakihang antas
• Structured onboarding, live training, and community access
• Perpekto para sa makabago at nasusukat na mga video strategy

→ Alamin pa ang tungkol sa HeyGen para sa Agency Partners

→ Makipag-usap sa aming Agency Team: Calendar Link

→ Watch: How AI Video Generation Can Confirm Your Content Strategy with Marketing AI Institute

Paggawa ng Iyong Unang AI na Video

Panimula

Bago ka pa lang sa video o unang beses mong susubukan ang HeyGen? Kaya mo ’to. Sa seksyong ito, gagabayan ka namin sa bawat hakbang para makagawa ka ng mahusay na video, nang mabilis.

Like learning in action?

Pumili ng uri ng video sa itaas para magbukas ng handang template sa HeyGen at sundan ito habang ginagawa mo.

Hindi ka pa handang sumabak?

Walang problema. Silipin mo muna ang mga hakbang ngayon at balikan mo na lang ang buong how-to kapag handa ka na.

Handa ka na bang magsimula? Umpisahan sa 2-minute tour ng HeyGen’s AI Studio Editor, tapos saka tayo sumabak nang todo!

→ HeyGen Academy: 101

malawakang pagtalakay sa lahat ng mga tampok ng HeyGen

→ HeyGen Academy: AI Studio

mas malalim na pagtalakay sa pag-e-edit ng video

Step 1: Set up for scale: Brand Kit & Sub-Workspaces

Ang mahuhusay na team ay hindi laging nagsisimula sa wala—gumagawa sila ng mga sistemang kayang mag-scale.

With HeyGen, it’s easy to keep your clients’ videos on-brand by setting up a Brand Kit for each, making their fonts, colors, logos and assets easily available within HeyGen’s AI Studio editor.

Just paste in your client’s URL to get started, or upload your brand elements manually.

In a hurry? No problem. You can always come back and finish this step later.

Certified HeyGen para sa Agency Partners na mga miyembro ng programa ay mayroon ding access sa Sub-Workspaces, na hiwalay na mga workspace sa loob ng isang HeyGen account na nagbibigay-daan sa mas mahusay na pamamahala ng team at mga proyekto. Bawat Sub-Workspace ay may sarili nitong mga miyembro, pahintulot, at mga setting, na nagbibigay-daan sa iyong team na kontrolin ang access, billing, at paggamit ng API para sa iba’t ibang kliyente at kampanya.

Pro Tip

Kapag kumpleto na ang Brand Kit mo sa mga kulay ng brand mo, madali mo nang maia-update ang karamihan sa HeyGen Templates para tumugma. Palitan lang ng mga kulay mo para manatiling on-brand ang bawat video, o i-click ang Shuffle Colors button para awtomatikong palitan ng HeyGen ang mga ito.

Hakbang 2: Isulat ang Iyong Script

The script is the backbone of a great video. Here’s how to make it count:

• Magsimula sa isang malakas na hook (pinakamahalaga ang unang 3–5 segundo)
• End with a clear CTA (call to action)
• Panatilihing simple, direkta, at walang jargon

Pro Tip: Gusto mong bumilis ang proseso? Tingnan ang sumusunod na pahina ng Best Practices para sa paggamit ng mga tool tulad ng ChatGPT sa pagsulat ng iyong script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

If you’re following along in HeyGen, these scripts are already built into your template.

Tuklasin ang mga template ng script at iba pang tips para sa mga sikat na uri ng marketing at communications na video

Mga Video Ad - Mga Social Influencer na Video - Mga How-To na Video - Mga Video na Nagpapaliwanag ng Produkto - Mga Brand Video - Mga Webinar at Podcast - Mga Newsletter - Mga Kursong Pangpagkatuto - Mga Video na Nagpapaliwanag - Pagsasanay sa Korporasyon - Pagsasanay sa mga Kasanayan - Pagsasanay sa HR at Onboarding - Pagsasanay sa Pagsunod (Compliance) - Pagsasanay sa Kaligtasan - Mga AI Tutorial - Mga Update sa Pamumuno at Panloob na Komunikasyon

Mga Pinakamainam na Paraan: Mas Mabilis at Mas Mahusay na Pagsulat ng Script gamit ang AI

Gusto mo bang magtrabaho nang mas matalino, hindi mas mahirap? Narito ang ilang tips kung paano gamitin ang mga tool tulad ng ChatGPT, Claude, Gemini at iba pa para mapabilis ang pagsulat ng script.

Bigyan ang AI ng tuwiran at detalyadong prompt na naglalarawan sa video na ginagawa mo. Idagdag ang mahahalagang konteksto, tulad ng:

• Anong uri ng video ang ginagawa mo (influencer ad, product tutorial, brand video)
• Para kanino ito (target na audience)
• Ang layunin ng video (magpa-click, magpaliwanag ng konsepto, magturo)
• Tono o boses na gusto mong gamitin nito (palakaibigan, propesyonal, mapag-usap)

Halimbawang prompt:

"Write a 60-second video script for an influencer ad promoting a new skincare line called HeySkin to a Gen-Z audience. The tone should be confident and clear. End with a strong call to action.”

Step 2: Add key talking points

You can get more accurate results by including a short bullet list of the points you want the video to cover.

Halimbawa:

• Pangalan ng produkto/serbisyo
• Pangunahing halaga ng alok
• Pananawagan sa pagkilos

Halimbawang prompt:

"Isama ang mga sumusunod na punto: Tinutulungan ka ng HeySkin na manatiling moisturized buong araw. CTA: Gamitin ang aking discount code para sa 10% off."

Hakbang 3: Humiling ng tamang format

Ipaalam sa AI na kailangan mo ang script sa paraang angkop at epektibo para sa isang video.

Halimbawa:

• Isang binibigkas na script na inihahatid ng isang Gen-Z na beauty influencer
• Isang kaswal at makataong tono

Halimbawang prompt:

"Isulat mo ito bilang isang spoken script na babasahin ng isang Gen Z beauty influencer. Gumamit ng natural, malikhain, at kwentuhang wika."

Hakbang 4: Suriin at ayusin

Sunod, kopyahin at i-paste ang script sa HeyGen at i-click ang preview button para ipabasa ito nang malakas sa iyong avatar! Tunog natural ba ito? Umaagos ba ang daloy nito sa paraang gusto mo? Kung hindi, hilingin sa ChatGPT na baguhin ito gamit ang mga prompt tulad ng:

• Gawing mas kaswal/pormal ito
• Maglagay ng mas malakas na pambungad sa simula
• Magdagdag ng isang linya tungkol sa [feature o benepisyo]
• Gawin itong bersyon na 30 segundo
• Bigyan mo ako ng tatlong bersyon ng CTA

Hakbang 3: Gumawa ng Hyper Realistic na Avatar

Ang iyong tagapagsalita ang nagtatakda ng tono. Mayroon ang HeyGen ng mahigit 700 na handang gamitin na Public Avatars para sa paggamit, ngunit ang paglikha ng isang hyper-realistic na Custom Avatar ay nagbibigay sa iyo ng kakayahang umangkop sa anumang pangangailangan ng mga kliyente.

Nag-aalok ang HeyGen ng iba’t ibang paraan para gumawa ng Custom Avatars. I-click ang mga link sa ibaba para mas malaman pa ang mga detalye.

Kapag gumagawa ka ng Custom Avatar, tandaan: kung mataas ang kalidad ng ilalagay mo, mataas din ang kalidad ng lalabas. Mas maganda ang iyong mga larawan, video, at mga isinulat na prompt, mas magiging makatotohanan at pulido ang magiging avatar mo.

Anuman ang nasa iyong Hyper Realistic Avatar training video—mula sa mga galaw, ekspresyon ng mukha, hanggang sa tono ng boses—ay makikita sa magiging final na resulta.

Pro tip

Use HeyGen’s Generate Looks feature to switch your avatar’s pose, surroundings or attire with nothing but a text prompt.

Want to dive in deeper?

→ Sunod-sunod na tutorial para sa paggawa ng Hyper-Realistic Avatar

Best Practices: Creating High Quality Custom AI Voices

HeyGen has a massive library of stock AI-generated voices in over 175 languages, dialects, and emotional tones, but sometimes the perfect video calls for something custom. Below are three ways to create Custom Voices.

For the best voice quality, start with strong source audio. Here’s how to get a great recording:

• Gumamit ng de-kalidad na mikropono o smartphone, hawak nang mga 6–8" mula sa iyong bibig

• Mag-record sa isang tahimik na lugar na walang ingay

• Magsalita nang malinaw na may natural na paghinto at bahagyang pagpapahayag ng emosyon

• Mag-upload ng maraming sample na may iba’t ibang emosyonal na tono para sa mas maraming paraan ng paggamit (para sa HeyGen Custom Voice Clones lamang)

Gusto mo bang sumisid pa nang mas malalim?

→ Pinakamahusay na gabay sa sobrang makatotohanang Custom Voice Cloning

→ Magdagdag ng Emosyon sa Iyong Custom Voice Clone

Best Practices: Prompting Like A Pro

Prompting is the practice of carefully crafting and iterating text instructions (called prompts) used to guide AI tools to create content from scratch such as images, motion, or audio.

Prompting is a powerful skill for any AI creator. When paired with HeyGen, prompting unlocks countless ways to create high-impact videos where your imagination is your only limitation! Get ready to experiment and iterate.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 4: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and A/B test multiple versions of your videos to improve performance, drive results, and boost conversions.

Ready to edit like a pro?

→ HeyGen Academy: AI Studio, an in-depth video course covering HeyGen's editing features

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

→ HeyGen Academy: AI Studio - Pronunciation module

Strategies to Scale Your Impact

Whether your clients are trying to reach new markets, test what works, or tailor content to niche audiences, these advanced best practices and tools will help you scale your impact with precision.

Optimize and Iterate like a Performance Marketing Pro

With HeyGen, creating multiple versions of your videos for A/B testing has never been easier, faster, and cheaper. Learn how to A/B test like a performance marketing pro and start boosting conversions, maximizing performance, and building campaigns with data-driven confidence!

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Personalize At Scale

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Use Case #1: Video Ads

Customer Stories & Examples

Best Practices

• Keep videos short. Aim for under 30 seconds to keep viewer attention and increase completion rates.
• Lead with the value. Make sure your core message or value proposition is conveyed within the first few seconds
• Match the format to the funnel. Tailor the ad length, style, and CTA based on where it will appear and what action you want.
• Think mobile first. Optimize framing and pacing for small screen consumption.
• Make your edits pop. Use b-roll, animated text and motion to keep visual energy high and engagement steady.
• Test and optimize performance.A/B test different hooks, visuals, avatars, and CTAs to find what converts.

Top Features

• Product Placement: add physical products to your videos with a click.
• Generate Looks: make your avatar more dynamic by switching their pose, surroundings or attire with nothing but a text prompt.

Pro tip

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook – Something visually weird or unexpected.
• Problem – What challenges is your viewer facing?
• Solution – How does the product or service alleviate those challenges?
• USPs – aka “unique selling point.” Show the features that stand out!
• CTA – Always give viewers something to do next.

Ready to level up?

→ Watch a step-by-step tutorial for creating video ads

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #2: Social Influencer Videos

Customer Stories & Examples

Best Practices

• Hook viewers fast. Aim to grab attention in the first 1-2 seconds with motion, bold text, or a compelling visual.
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• Keep it short. Less is more. Aim for under 15-30 seconds on TikTok, Instagram Reels, or YouTube Shorts. Adjust your script speed using advanced voice settings.
• Frame it for the feed. Use vertical (9:16) or square formats depending on the platform. Avoid landscape orientation unless you’re posting to YouTube.
• Lead with the “aha.” Highlight the transformation, benefit, or emotional payoff early, not just the product features.
• Make it look native. Use platform trends, faster-paced creator-style edits, or UGC avatars to blend into the feed.

Top Features

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• Captions: make sure your message gets through, even when the sound is off.

Pro tip

Here’s a high-performing content structure used by top creators across TikTok, Reels and Shorts:

1. Scroll-stopping visuals: open with bold text, motion or a surprising visual to halt the scroll
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. Creator POV: use voiceover or on-screen text to narrate with a personal, authentic tone
5. Simple CTA: make the next step obvious! (“Try this,” “watch more,” or “visit website.”)

Ready to dive in deeper?

→ Watch a step-by-step tutorial for creating social influencer videos

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance

Use Case #3: Personalized Videos

Customer Stories & Examples

Best Practices

• Segment your audience for relevance
  Break your audience into meaningful groups (leads, customers, event attendees, etc.) so each video feels tailored and intentional.
• Create a flexible base script
  Write one strong script with clearly marked variables (like [First Name], [Company], [Product]) that can be easily swapped out without disrupting flow.
• Use natural tone and pacing
  Keep a consistent, neutral delivery across both the static script and dynamic variables, avoiding exaggerated emphasis on names or custom inserts.
• Keep it short and sharp
  Aim for 30–60 seconds. Focus on one key message or CTA to drive results without losing attention.
• Be strategic with dynamic elements
  Add personalization through names, logos, and visuals, but don’t overload. Let the message stay clear and focused.
• Test before scaling
  Run small test batches to check that variables render smoothly and don’t sound awkward in context.
• Stay on-brand
  Use your client’s fonts, colors, and tone of voice. Personalization should feel like an extension of their brand.
• Include a clear, personal CTA
  End with a call-to-action that aligns with your campaign goal like “Schedule your demo, [Name]” or “Let’s connect this week.”
• Track performance and optimize
  Use video analytics or UTM links to measure watch rates, clicks, and conversions and refine your approach based on what works.

Top Features

• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.