HeyGen for Agencies: The Ultimate AI Video Jumpstart Guide

Maligayang Pagdating sa Iyong AI Video Jumpstart Guide

Gusto mo bang gumawa ng mas maraming video content pero napipigilan ka ng kakulangan sa oras, budget, o production resources? Hindi ka nag-iisa. Ang magandang balita: gamit ang HeyGen, makakagawa ang team mo ng mga video na mas maganda pa sa tradisyonal na produksyon, sa mas maliit na gastos at mas maikling oras.

Ang gabay na ito ay ginawa para sa mga ahensya na handang iangat ang marketing at content ng kanilang mga kliyente gamit ang AI video. Matututuhan mo kung paano pumunta mula konsepto hanggang kampanya, at lumikha ng de-kalidad at nasusukat na content nang hindi nangangailangan ng mga kamera, studio, o on-screen na talento.

Huwag palampasin ang hands-on na ehersisyo sa paggawa ng video sa seksyong Paggawa ng Iyong Unang Video. Dinisenyo ito para matuto ka sa pamamagitan ng aktwal na paggawa at makasabay agad. Tara, simulan na natin!

Mga Nangungunang Gamit: Paano Ginagamit ng mga Ahensya ang HeyGen

Higit pa sa isang video tool ang HeyGen. Isa itong creative engine na ginawa para sa mga team na kailangang kumilos nang mabilis, mag-scale ng content, at maghatid ng resulta nang hindi isinusuko ang kalidad. Mula sa influencer ads hanggang sa onboarding flows, ganito ginagamit ng mga ahensya at customer sa iba’t ibang industriya ang HeyGen para gumawa ng high-impact na mga video sa malaking sukat.

Why Video is Critical in Business Growth Today

Ang Hamon

• Ang tradisyunal na produksyon ay magastos, mabagal, at limitado ng badyet
• Kailangang makagawa ng mas marami ang mga team gamit ang mas kaunting resources—mas mahihigpit na budget, mas kaunting oras, at mas matinding pressure na higitan ang mga kakompetensya.

What AI Video Unlocks

Bilis

• 40 oras/bawat linggo na oras sa paggawa ng video ang natipid, na nagbibigay-daan sa Reply.io na mapalago ang TikTok account ng kanilang CEO hanggang umabot sa isang-kapat na milyong followers sa loob lamang ng isang taon
• 5X na mas mabilis na production timeline para sa educational na video content sa nangungunang kompanya sa financial services na Equity Trust

Pagtipid sa Gastos

• 60% na pagbawas sa gastos sa paggawa ng video ng Tomorrow.io
• €1,000 na natitipid kada minuto ng training content ng Sibelco

Kakayahang mag-scale

• A/B tested 6X faster, deploying 50 unique AI influencer ads at Favoured
• 80-90% karaniwang completion rate para sa mga training video ng customer at partner sa Komatsu

Localization

• 30 different markets reached, 3-4 months of post-production time saved by Trivago

Pagpapersonalisa

• 50k+ personalized videos with 3X the engagement produced by Videoimagem for AB InBev

Want to dive in deeper?

→ AI Video Marketing Strategy eBook

→ 5 ways to be more efficient with your marketing budget eBook

→ Bisitahin ang aming praktikal na gabay para sa mga propesyonal sa L&D eBook

HeyGen for Agency Partners

Ang HeyGen’s Agency Partners program ay ginawa para sa mga creative at marketing team na nais mag-scale ng high-quality na produksyon ng video gamit ang bilis at kahusayan ng AI. Mula sa malalaking global agencies tulad ng Ogilvy at Publicis hanggang sa mga mabilis kumilos na boutique teams, umaasa ang mga partner sa HeyGen para makapaghatid ng makatawag-pansing video content sa mas mababang gastos at mas maikling oras kumpara sa tradisyunal na paraan.

Ano ang Makukuha ng mga Agency Partners

• Walang limitasyong paggawa ng video
• Flexible seat management for teams
• Organisadong mga workspace ng kliyente na may suporta para sa mga sub-workspace
• Remote likeness consent and efficient avatar creation tools
• Enterprise-grade security, admin controls, and SSO
• Nakalaang suporta sa customer at mga resource para sa tagumpay ng mga partner
• Programa ng sertipikasyon at posibleng maisama sa HeyGen Agency Directory
• Maagang pag-access sa mga feature at may diskwentong enterprise pricing

Bakit Pinipili ng mga Ahensya ang HeyGen

• 10x content production output
• 50%+ reduction in video costs
• Nagbibigay-daan sa white-glove na serbisyo sa malakihang antas
• Nakaayos na onboarding, live na pagsasanay, at access sa komunidad
• Perpekto para sa makabago at nasusukat na mga video strategy

→ Learn more about HeyGen for Agency Partners

→ Talk to our Agency Team: Calendar Link

→ Watch: How AI Video Generation Can Confirm Your Content Strategy with Marketing AI Institute

Making Your First AI Video

Introduction

Bago ka pa lang sa video o unang beses mong susubukan ang HeyGen? Kaya mo ’to. Sa seksyong ito, gagabayan ka namin sa bawat hakbang para makagawa ka ng mahusay na video, nang mabilis.

Like learning in action?

Pumili ng uri ng video sa itaas para magbukas ng handang template sa HeyGen at sundan ito habang ginagawa mo.

Hindi ka pa handang sumabak?

No sweat. Skim the steps now and come back to the full how-to when you’re ready.

Handa ka na bang magsimula? Umpisahan sa 2-minutong tour ng HeyGen’s AI Studio Editor, tapos saka tayo sumabak nang todo!

→ HeyGen Academy: 101

broad overview of all HeyGen features

→ HeyGen Academy: AI Studio

mas malalim na pagtalakay sa pag-e-edit ng video

Step 1: Set up for scale: Brand Kit & Sub-Workspaces

Efficient teams don’t start from zero every time–they build systems that scale.

With HeyGen, it’s easy to keep your clients’ videos on-brand by setting up a Brand Kit for each, making their fonts, colors, logos and assets easily available within HeyGen’s AI Studio editor.

I-paste lang ang URL ng kliyente mo para makapagsimula, o i-upload nang mano-mano ang mga brand elements ninyo.

In a hurry? No problem. You can always come back and finish this step later.

Ang mga sertipikadong HeyGen for Agency Partners na miyembro ng programa ay mayroon ding access sa Sub-Workspaces, na hiwalay na mga workspace sa loob ng isang HeyGen account na nagbibigay-daan sa mas maayos na pamamahala ng team at mga proyekto. Bawat Sub-Workspace ay may sarili nitong mga miyembro, pahintulot, at mga setting, na nagbibigay-daan sa iyong team na kontrolin ang access, billing, at paggamit ng API para sa iba’t ibang kliyente at kampanya.

Pro Tip

Once your Brand Kit is armed with your brand's colors, you can easily update most HeyGen Templates to match. Just swap in your colors so every video stays on-brand, or hit the Shuffle Colors button to have HeyGen swap them automatically.

Hakbang 2: Isulat ang Iyong Script

Ang script ang nagsisilbing gulugod ng isang mahusay na video. Narito kung paano mo ito magagawang makahulugan:

• Start with a strong hook (the first 3-5 seconds matter most)
• End with a clear CTA (call to action)
• Keep it simple, direct and jargon-free

Pro Tip: Gusto mo bang bumilis ang proseso? Tingnan ang sumusunod na pahina ng Best Practices para sa paggamit ng mga tool tulad ng ChatGPT sa pagsulat ng iyong script.

Still not sure where to begin? Here are a few sample outlines for inspiration.

Kung kasabay kang sumusunod sa HeyGen, nakapaloob na ang mga script na ito sa iyong template.

Explore script templates and more tips for popular marketing and communications video types

Mga Video Ad - Mga Social Influencer na Video - Mga How-To na Video - Mga Video na Nagpapaliwanag ng Produkto - Mga Brand Video - Mga Webinar at Podcast - Mga Newsletter - Mga Kursong Pampagkatuto - Mga Video na Nagpapaliwanag - Pagsasanay sa Korporasyon - Pagsasanay sa mga Kasanayan - Pagsasanay sa HR at Onboarding - Pagsasanay sa Pagsunod (Compliance) - Pagsasanay sa Kaligtasan - Mga AI Tutorial - Mga Update sa Pamumuno at Panloob na Komunikasyon

Best Practices: Write Scripts Better and Faster with AI

Want to work smarter, not harder? Here are some tips for leveraging tools like ChatGPT, Claude, Gemini or others to speed up script-writing.

Give the AI a direct and detailed prompt to describe the video you’re making. Add important context, such as:

• What kind of video you’re creating (influencer ad, product tutorial, brand video)
• Who it’s for (target audience)
• The goal of the video (drive clicks, explain a concept, educate)
• Tono o boses na gusto mong gamitin nito (palakaibigan, propesyonal, mapag-usap)

Sample prompt:

"Sumulat ng 60-segundong video script para sa isang influencer ad na nagpo-promote ng bagong skincare line na tinatawag na HeySkin para sa Gen-Z audience. Dapat maging kumpiyansa at malinaw ang tono. Tapusin ito sa isang malakas na call to action."

Hakbang 2: Idagdag ang mahahalagang punto ng usapan

You can get more accurate results by including a short bullet list of the points you want the video to cover.

Example:

• Product/service name
• Key value proposition
• Panghikayat na aksyon

Sample prompt:

"Isama ang mga sumusunod na punto: Tinutulungan ka ng HeySkin na manatiling moisturized buong araw. CTA: Gamitin ang aking discount code para sa 10% off."

Step 3: Ask for the right format

Let the AI know you need the script in a way that works well for a video.

Halimbawa:

• A spoken script delivered by a Gen-Z beauty influencer
• A casual, human tone

Sample prompt:

"Gawin mo itong isang spoken script na babasahin ng isang Gen Z beauty influencer. Gumamit ng natural, makulit, at conversational na wika."

Step 4: Review and tweak

Next, copy and paste the script into HeyGen and hit the preview button to have your avatar read it aloud! Does it sound natural? Does it flow in the way you want? If not, ask ChatGPT to revise with prompts such as:

• Gawing mas kaswal/pormal ito
• Add a stronger hook at the start
• Include a line about [feature or benefit]
• Turn this into a 30-second version
• Give me three versions of the CTA

Step 3: Create a Hyper Realistic Avatar

Ang iyong tagapagsalita ang magtatakda ng tono. Mayroon ang HeyGen ng mahigit 700 na handang gamitin na Public Avatars na maaari mong gamitin, ngunit ang paglikha ng isang hyper-realistic na Custom Avatar ay nagbibigay sa iyo ng kakayahang umangkop sa anumang pangangailangan ng iyong mga kliyente.

Nag-aalok ang HeyGen ng iba’t ibang paraan para gumawa ng Custom Avatars. I-click ang mga link sa ibaba para mas malaman pa ang mga detalye.

Kapag gumagawa ka ng Custom Avatar, tandaan: kung maganda ang input, maganda rin ang output. Mas maganda ang kalidad ng mga larawan, video, at mga isinulat mong prompt, mas magiging makatotohanan at pulido ang magiging avatar mo.

Anuman ang nasa iyong Hyper Realistic Avatar training video—mula sa mga galaw, ekspresyon ng mukha, hanggang sa tono ng boses—ay makikita sa magiging final na resulta.

Tip mula sa eksperto

Gamitin ang Generate Looks na feature ng HeyGen para baguhin ang pose, paligid, o kasuotan ng iyong avatar gamit lamang ang isang text prompt.

Want to dive in deeper?

→ Sunod-sunod na tutorial para sa paggawa ng Hyper-Realistic Avatar

Mga Pinakamainam na Gawi sa Paglikha ng De-kalidad na Custom na AI Voices

Mayroon ang HeyGen ng napakalaking library ng mga stock na AI-generated na boses sa mahigit 175 na wika, diyalekto, at emosyonal na tono, pero minsan nangangailangan ang perpektong video ng isang custom na boses. Narito ang tatlong paraan para gumawa ng Custom Voices.

For the best voice quality, start with strong source audio. Here’s how to get a great recording:

• Use a high-quality mic or smartphone, held 6–8" from your mouth

• Mag-record sa tahimik at walang ingay na lugar

• Speak clearly with natural pauses and slight emotional expression

• Mag-upload ng maraming sample na may iba’t ibang emosyonal na tono para sa mas maraming paraan ng paggamit (para sa HeyGen Custom Voice Clones lamang)

Gusto mo pa bang mas lumalim dito?

→ Pinakamahusay na gabay sa hyper-realistic na Custom Voice Cloning

→ Magdagdag ng Emosyon sa Iyong Custom Voice Clone

Mga Pinakamainam na Gawi: Pagbuo ng Prompt na Parang Eksperto

Ang prompting ay ang pagsasanay ng maingat na pagbuo at paulit-ulit na paghasa ng mga tekstong tagubilin (na tinatawag na prompts) na ginagamit para gabayan ang mga AI tool sa paglikha ng bagong content mula sa simula, gaya ng mga larawan, galaw, o audio.

Ang prompting ay isang makapangyarihang kasanayan para sa sinumang AI creator. Kapag pinagsama sa HeyGen, nagbubukas ang prompting ng napakaraming paraan para makagawa ng mga high-impact na video kung saan ang iyong imahinasyon lang ang tanging limitasyon! Ihanda ang sarili sa pag-eeksperimento at paulit-ulit na paghasa.

Prompting Best Practices

Be Specific

The more clearly you describe what you want (tone, look, gesture, emotion) the better the AI can match your vision.

Start with Structure

Use a consistent structure: what, who, where, how. This applies to visuals, voice tone, and motion direction.

Include Context & Intent

Let the AI know the purpose: Is it for a product demo? A social ad? A tutorial? Context helps tailor the result.

Use Descriptive Language

Use adjectives that convey emotion, style, or clarity (e.g., “confident,” “minimalist,” “high energy,” “calm pace”).

Iterate & Refine

Don’t settle for your first try. Small prompt tweaks can lead to dramatically better results in all media types!

Prompting best practices can vary slightly depending on what you’re creating

Explore the resources below to dive deeper into each type and get the most out of your prompts!

• Prompting best practices, common issues and solutions
• Prompting best practices for Generating Looks
• Prompting best practices for adding Motion

Step 4: Create and polish your scenes in AI Studio

Now that your script and avatar are ready, it’s time to bring your message to life in HeyGen’s AI Studio editor where it’s easy to customize, enhance, and polish every part of your video– no editing experience required!

• Design your scenes in minutes using the Brand Kit or Templates you set up in Step 1.
• Reinforce your message with on-screen text or visuals and trigger them to appear/disappear with Animations.
• Browse HeyGen’s stock media library for high-quality b-roll video, royalty-free.
• Use Premium Scene Transitions to give your video a smooth, professional polish.
• Add and customize Captions to make your videos more engaging and accessible.
• Translate your videos to reach global learners, teammates, and audiences

Pro Tip

Create and A/B test multiple versions of your videos to improve performance, drive results, and boost conversions.

Ready to edit like a pro?

→ HeyGen Academy: AI Studio, an in-depth video course covering HeyGen's editing features

Best Practices: Adjust Pronunciation, Emotions, and Intonations

Need your avatar to sound just right? HeyGen gives you powerful tools to fine-tune voiceovers for natural, accurate delivery that feels true to life.

Want to see it in action?

→ HeyGen Academy: AI Studio - Pronunciation module

Strategies to Scale Your Impact

Whether your clients are trying to reach new markets, test what works, or tailor content to niche audiences, these advanced best practices and tools will help you scale your impact with precision.

Optimize and Iterate like a Performance Marketing Pro

With HeyGen, creating multiple versions of your videos for A/B testing has never been easier, faster, and cheaper. Learn how to A/B test like a performance marketing pro and start boosting conversions, maximizing performance, and building campaigns with data-driven confidence!

Go Global with Translation

Learn how to translate and localize your videos into 175+ languages and dialects, no dubbing or voice actors required.

Use HeyGen’s Brand Voice feature to maintain consistency in translated videos by customizing how certain words are handled (i.e., brandname pronunciations, forcing or blocking translation for certain terms).

Enterprise and Team plan users can also make edits directly to translated scripts by using our Proofread feature.

Need some inspiration? Check out how Trivago used HeyGen to simultaneously localize TV ads in 30 markets.

Personalize At Scale

Add a personal touch to your email campaigns, sales outreach, or customer support with Personalized Videos. By using dynamic elements, like the viewer’s name or details tailored to their interests, you can create a unique, more engaging experience for each person.

Interactive Avatar

Whether for sales, customer support, or education, Interactive Avatars turn one-way videos into dynamic, two-way conversations. It’s a powerful way to boost engagement, personalize experiences, and drive action.

Need some inspiration? Check out how getitAI increases ecommerce sales with live, personalized shopping experiences.

Support Change Management with Flexible, Updatable Content

Change is constant and your learning materials need to keep pace. Whether you’re refreshing a full course module or updating a single training video, traditional content production with re-shooting and editing can turn even a small update into a major lift.

With HeyGen, updating videos takes minutes, not days. Swap out scripts, edit text, change visuals, and generate new versions with just a few clicks. No more bottlenecks. Just fast, flexible video that helps your learners adapt as quickly as your organization moves. Learn more about using HeyGen for change management.

Accessibility and Inclusive Learning at Scale

In today’s learning environments, accessibility isn’t optional- it’s essential. Learners bring a wide range of abilities, preferences, and digital literacy levels, and your content needs to reflect that.

Dive into our guide on how to create accessible training videos that meet diverse learner needs for more info on how to easily adapt for visual and auditory accessibility needs, create microlearning modules, and adjust for cultural differences.

Use Case #1: Video Ads

Customer Stories & Examples

Best Practices

• Keep videos short. Aim for under 30 seconds to keep viewer attention and increase completion rates.
• Lead with the value. Make sure your core message or value proposition is conveyed within the first few seconds
• Match the format to the funnel. Tailor the ad length, style, and CTA based on where it will appear and what action you want.
• Think mobile first. Optimize framing and pacing for small screen consumption.
• Make your edits pop. Use b-roll, animated text and motion to keep visual energy high and engagement steady.
• Test and optimize performance.A/B test different hooks, visuals, avatars, and CTAs to find what converts.

Top Features

• Product Placement: add physical products to your videos with a click.
• Generate Looks: make your avatar more dynamic by switching their pose, surroundings or attire with nothing but a text prompt.

Pro tip

Here's a tried and true script structure from social media producer George “GG” Gossland of Favoured:

• Hook – Something visually weird or unexpected.
• Problem – What challenges is your viewer facing?
• Solution – How does the product or service alleviate those challenges?
• USPs – aka “unique selling point.” Show the features that stand out!
• CTA – Always give viewers something to do next.

Ready to level up?

→ Watch a step-by-step tutorial for creating video ads

→ Dive into HeyGen’s 5 ways to improve your video ads and performance ebook

Use Case #2: Social Influencer Videos

Customer Stories & Examples

Best Practices

• Hook viewers fast. Aim to grab attention in the first 1-2 seconds with motion, bold text, or a compelling visual.
• Design for silent autoplay. Use captions, text overlays, and visual storytelling since many users watch without sound.
• Keep it short. Less is more. Aim for under 15-30 seconds on TikTok, Instagram Reels, or YouTube Shorts. Adjust your script speed using advanced voice settings.
• Frame it for the feed. Use vertical (9:16) or square formats depending on the platform. Avoid landscape orientation unless you’re posting to YouTube.
• Lead with the “aha.” Highlight the transformation, benefit, or emotional payoff early, not just the product features.
• Make it look native. Use platform trends, faster-paced creator-style edits, or UGC avatars to blend into the feed.

Top Features

• UGC avatars: browse hundreds of AI-generated stock avatars with an authentic content creator feel.
• Captions: make sure your message gets through, even when the sound is off.

Pro tip

Here’s a high-performing content structure used by top creators across TikTok, Reels and Shorts:

1. Scroll-stopping visuals: open with bold text, motion or a surprising visual to halt the scroll
2. Relatable moment: reflect a real pain point or “I’ve been there” situation to build an instant connection
3. Transformation or payoff: show the value of your product in action
4. Creator POV: use voiceover or on-screen text to narrate with a personal, authentic tone
5. Simple CTA: make the next step obvious! (“Try this,” “watch more,” or “visit website.”)

Ready to dive in deeper?

→ Watch a step-by-step tutorial for creating social influencer videos

→ Dive into HeyGen’s ebook 5 ways to improve your video ads and performance

Use Case #3: Personalized Videos

Customer Stories & Examples

Best Practices

• Segment your audience for relevance
  Break your audience into meaningful groups (leads, customers, event attendees, etc.) so each video feels tailored and intentional.
• Create a flexible base script
  Write one strong script with clearly marked variables (like [First Name], [Company], [Product]) that can be easily swapped out without disrupting flow.
• Use natural tone and pacing
  Keep a consistent, neutral delivery across both the static script and dynamic variables, avoiding exaggerated emphasis on names or custom inserts.
• Keep it short and sharp
  Aim for 30–60 seconds. Focus on one key message or CTA to drive results without losing attention.
• Be strategic with dynamic elements
  Add personalization through names, logos, and visuals, but don’t overload. Let the message stay clear and focused.
• Test before scaling
  Run small test batches to check that variables render smoothly and don’t sound awkward in context.
• Stay on-brand
  Use your client’s fonts, colors, and tone of voice. Personalization should feel like an extension of their brand.
• Include a clear, personal CTA
  End with a call-to-action that aligns with your campaign goal like “Schedule your demo, [Name]” or “Let’s connect this week.”
• Track performance and optimize
  Use video analytics or UTM links to measure watch rates, clicks, and conversions and refine your approach based on what works.

Top Features

• Personalized Video: Create personalized videos that greet new hires by name and customize other variables such as department or region to streamline onboarding and boost engagement.
• Custom Avatars: Give your onboarding a human touch with a digital twin or department-specific presenters to deliver training in a familiar, branded voice.
• Brand Kit: Maintain visual brand consistency by setting up a Brand Kit with approved logos, fonts, colors, and assets.