Companies in the B2B SaaS space struggle to activate users and convert trials without manual product support. Existing approaches are too expensive because of headcount, too passive like chatbots, or too static like product videos. Frustrated by this, CEO and founder Roman Geugelin wanted to create a solution to replicate the effectiveness of a personal demo but in an automated way. That’s why he created Pyne, the first in-product digital demoing platform.
Pyne empowers SaaS companies to achieve 10x higher engagement on their product education, leading to never-seen-before boosts in activation, time to value, and self-serve revenues. To do this, Pyne uses HeyGen’s API to create AI-generated demo agents that guide users through products and let them choose their onboarding journey.
“Cara-cara saat ini untuk melibatkan pengguna dalam produk SaaS tidak berhasil. Apa pun yang Anda lakukan, entah itu tur produk klasik di dalam aplikasi atau video edukasi, orang akan mengklik pergi dan tidak menyelesaikannya,” kata Roman. “Dengan bantuan HeyGen, demo yang dibuat pelanggan kami memiliki tingkat penyelesaian 10x lebih tinggi dibandingkan dengan alat onboarding lainnya.”
Menciptakan jalur paling manusiawi untuk adopsi produk digital
Pyne’s customers typically use a product-led growth (PLG) motion to land or expand their customers. “Scaling customer handholding without scaling costs is especially important for companies with high growth ambitions and complex products where users need to understand the story behind the product and how to use it. Our customers train the Pyne avatars with the most used sales and CS playbooks to achieve exactly that,” said Roman.
“Demo produk dan onboarding tradisional menggunakan panduan tertulis, tetapi pengalaman bertahun-tahun dengan alat ini menunjukkan bahwa panduan tersebut gagal melibatkan orang. Kita tahu dari model perilaku bahwa manusia memberi lebih banyak perhatian ketika mendengarkan manusia lain,” kata Roman. “Kami percaya onboarding dan aktivasi pengguna yang baik terjadi dengan sentuhan manusia. Di situlah Anda membangun kedekatan dan loyalitas dengan para pengguna dan pelanggan Anda.”
Salah satu masalahnya adalah banyak edukasi produk terjadi di luar produknya sendiri. Pyne memindahkan proses edukasi ini ke dalam produk melalui video. Tantangannya, pembaruan konten video membutuhkan waktu yang lama.
“Recording product videos individually is prohibitively much more effort. We know it works well and drives conversions, but to produce and update videos when things change is a heavy lift, especially if you want to be agile with the content,” said Roman.
With Pyne, users can explore a product as if the best product expert were next to them. It lets companies simplify complex product experiences, onboard each user with a personal touch, and scale onboarding and activation processes. But to truly deliver a human touch, Pyne needed the most lifelike avatars possible.
Memilih platform video AI dengan API
When looking for an avatar solution for its AI-generated demo agent feature, Pyne explored Synthesia and other companies. Roman tested which avatars worked the best and excluded ones that didn’t have an API.
“Kami ingin para pelanggan kami dapat memperbarui demo mereka secara instan melalui platform kami. Untuk mewujudkannya, pengalaman tersebut harus mulus, jadi kami perlu menyediakan API untuk mereka,” kata Roman. “Nilai dari API adalah memastikan hambatan seminimal mungkin antara mengaktifkan use case yang diinginkan pelanggan—yaitu bereksperimen dengan alur onboarding dan aktivasi—dan platform kami. Itulah alasan kami memilih HeyGen.”
HeyGen’s API seamlessly integrates avatar videos, interactive avatars, and localization into any digital experience. Pyne utilizes it for product features that let users adjust scripts to update demos in seconds, translate flows into different languages, and upload avatars once for all future videos. No reshoots or production teams are needed.
Pyne juga memilih HeyGen karena memiliki avatar berkualitas tertinggi dan paling realistis di pasaran, serta paling mudah digunakan.
“Our customers come to the product and see the AI avatars and say, ‘Wow, this is so different, and I love watching it,’” said Roman. “The end user now has a higher attention span and can quickly consume more information.”
Mengaktifkan pengguna di seluruh siklus hidup pelanggan
Dengan platform HeyGen bertenaga Pyne, perusahaan dapat mendorong adopsi, konversi, dan keterlibatan basis pengguna mereka, termasuk:
- Onboarding quicker and seeing 4x faster time to value
- Increasing engagement by 10x vs. conventional product tours
- Improving conversion by up to 2.3x
- Retaining users 3x better
“What HeyGen really gave us is a new format that allows us to engage users in a way that simply wasn’t possible before,” said Roman. “We can now combine the best of how humans currently onboard people with how technology can onboard people on their own terms.”
