Convert your newsletters to video presentations. Learn how HeyGen enhances engagement with video presentations, video localisation, and personalization.
Turn Newsletters into Engaging Video Presentations
For years, newsletters and community updates have been a staple of marketing strategies. They help brands nurture relationships, inform stakeholders, and maintain engagement. But let’s be honest—how many of your subscribers read every email in full? People skim through emails or ignore them, making it harder to get your message across.
In an age where attention spans are shorter than ever, traditional newsletters often fall flat. With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, audiences prefer visual content. It’s no surprise that businesses are rapidly integrating video into their marketing strategies. So how does this help newsletters and community updates? Imagine transforming static, text-heavy emails into dynamic video presentations—ones that video content is key to digital marketing success, boost retention, and encourage higher engagement through visual and interactive video marketing.
The future of marketing communication is visual, and forward-thinking brands are already making the shift. Platforms like HeyGen make it simple to transform static newsletters into dynamic video updates that actually get watched, offering a more engaging and effective way to use understanding automated video marketing to communicate with your audience.
How HeyGen Video Presentations Improve Marketing
Faster, More Efficient Content Creation
Traditional video production is time-consuming, expensive, and resource-intensive. HeyGen eliminates these barriers, allowing marketers to convert written content into professional video presentations in minutes. No need for expensive cameras, filming crews, or post-production editing—just input your script, choose a lifelike avatar, and you have a polished video ready to go. It’s a great way to create talking head video examples without hassle.
Higher Engagement and Better Retention
It’s no secret that interactive video examples are more engaging than text. Studies indicate that viewers retain 95% of a message when watching a video, compared to just 10% when reading text. By turning newsletters into short, visually appealing videos, brands can significantly increase audience retention and message clarity.
Personalization at Scale
Personalization is key to effective marketing, and HeyGen allows brands to scale personalization effortlessly. Whether you're sending updates to employees, customers, or niche communities, HeyGen can help tailor videos for different segments. Features like video localisation and instant language localization ensure your message resonates with diverse audiences globally.
More Accessibility and Inclusivity
Text-heavy emails can be difficult to consume for people with visual impairments, learning disabilities, or those who simply prefer auditory content. HeyGen video updates provide an inclusive way to share information, making it easier for everyone to engage with your brand’s product demonstration examples and content.
How to Turn Newsletters and Community Updates into Video
Step 1: Define Your Newsletter Video Goals
Before creating your video, determine its purpose. Examples include company updates, content roundups, and industry trends. This step is crucial in converting your blog to video.
Step 2: Choose Your AI Avatar and Voiceover
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life using ai voice clone.
Step 3: Create Different Types of Newsletter Videos
Keep audiences informed and engaged by highlighting key milestones, recent content, and emerging insights. These short, structured videos provide valuable information while boosting email open rates, participate in discussions, or take action.
Step 4: Edit and Enhance Your Newsletter Videos
Polish your video to perfection with HeyGen’s intuitive editing tools! HeyGen uses a text-based editor to ensure your scenes, text, and transitions align perfectly with your script.
Step 5: Distribute Your Newsletter Videos Effectively
To distribute your video updates effectively, embed them in email campaigns, share them on social media platforms, or post them on community platforms.
The Benefits of Converting Video to Audio Files
Sometimes, viewers prefer listening over watching. You can easily convert your video to an audio file for those who want to consume content on the go. This feature enhances accessibility and provides a different way to engage audiences who prefer auditory content.
Future Trends in Video Marketing Automation
As technology advances, video marketing automation is rapidly changing. Expect more seamless integration of video marketing trend and AI-driven content personalization. This will allow businesses to engage with markets in ways that are more dynamic and human-centered. For more insights, explore our resources on exploring video marketing strategies.
Ready to revolutionize your newsletters and community updates? Check out our full guide for an in-depth walkthrough on how to create compelling newsletter video updates using HeyGen. Or you can get started right away by signing up on HeyGen for free!
Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.
