AI News and Updates

HeyGen Blog:
The Latest in AI Video Creation

The HeyGen Blog is your go-to resource for mastering AI-powered video creation.


Marketing

holly xiao is the head of b2b marketing at heygenholly xiao is the head of b2b marketing at heygen
Marketing

Take control of your videos with AI Studio

See why I’m excited about HeyGen and AI Studio, our new script-based editor that gives marketers complete control of their avatars and the end-to-end video creation process.

Holly XiaoHolly Xiao
Holly Xiao
6 min read
a calendar showing the 5 strategies for marketing teams to scale video creationa calendar showing the 5 strategies for marketing teams to scale video creation
Marketing

Scaling video creation: 5 strategies for marketing teams

Below are five proven approaches to help marketing organizations grow their video capacity while maintaining creative control, brand integrity, and operational efficiency.

HeyGen StaffHeyGen Staff
HeyGen Staff
5 min read
an advertisement for a company called heycrewan advertisement for a company called heycrew
Marketing

How marketers use AI video to outperform competitors in 2025

In 2025, AI video technology is a critical component of successful marketing strategies. Here’s how marketers are using AI video to outperform their competition.

HeyGen StaffHeyGen Staff
HeyGen Staff
5 min read
a man is smiling in front of an article about video studiosa man is smiling in front of an article about video studios
Marketing

AI video studios explained: How HeyGen transforms content creation

AI video studios empower anyone to create professional-quality, customizable videos in minutes by automating every step of the production process—from script to final edit—without the need for equipment, crew, or technical skills.

HeyGen StaffHeyGen Staff
HeyGen Staff
9 min read
a woman is sitting at a desk in front of a screen that says how much can heygen save mea woman is sitting at a desk in front of a screen that says how much can heygen save me
Marketing

Video ROI calculator: Unlock savings with HeyGen

Learn how HeyGen's interactive video ROI calculator can help determine if your team is getting the best value from your production budget and how AI video can save you time and money.

HeyGen StaffHeyGen Staff
HeyGen Staff
3 min read
a collage of images with one that says " the perfect page for every idea "a collage of images with one that says " the perfect page for every idea "
Marketing

Why personalized video should be your next marketing power move

HeyGen’s new guide, 5 Ways to Level Up Your Marketing with Personalized Videos, breaks down exactly how to make personalization work for your business.

HeyGen StaffHeyGen Staff
HeyGen Staff
3 min read
an advertisement for heygen named one of hubspot 's essential apps for marketersan advertisement for heygen named one of hubspot 's essential apps for marketers
Marketing

HeyGen named one of HubSpot’s Essential Apps for Marketers in 2025

We’re excited to announce that HeyGen earned a coveted spot on HubSpot’s "Essential Apps for Marketers" list, joining the ranks of TikTok, Canva, Adobe, and more.

HeyGen StaffHeyGen Staff
HeyGen Staff
3 min read
a person is holding a cell phone in front of a black friday sign .a person is holding a cell phone in front of a black friday sign .
Marketing

AI Product Placement: How to Maximize Ecommerce Sales

Unlock the potential of AI-driven product placement to enhance your ecommerce sales and improve customer experience with personalized recommendations.

HeyGen StaffHeyGen Staff
HeyGen Staff
22 min read
a man in a white shirt is standing in front of a purple circle .a man in a white shirt is standing in front of a purple circle .
Marketing

8 Best Video Templates for Ads That Convert

Discover the top video templates for creating high-conversion ads.

HeyGen StaffHeyGen Staff
HeyGen Staff
18 min read
a woman is sitting in front of a laptop computer .a woman is sitting in front of a laptop computer .
Marketing

Video Email Marketing: How Sales Teams Can Close More Deals

Discover how video email marketing dramatically enhances sales with higher open rates and increased engagement. Learn the top strategies for success.

HeyGen StaffHeyGen Staff
HeyGen Staff
14 min read
how to make a hype video that speaks to your target audiencehow to make a hype video that speaks to your target audience
Marketing

How to Make a Hype Video That Speaks to Your Target Audience

Learn how to make a hype video that captivates your target audience. Discover strategies for emotional impact, storytelling, and action-driven results.

HeyGen StaffHeyGen Staff
HeyGen Staff
17 min read
woman with long hair, smiling in front of the microphonewoman with long hair, smiling in front of the microphone
Marketing

YouTube Shorts Voice AI: How to Achieve a Professional Sound Without Recording

Learn how to use YouTube Shorts voice AI tools to create professional quality voiceovers without recording. Optimize your content and stand out!

HeyGen StaffHeyGen Staff
HeyGen Staff
12 min read

Use Cases

From Creators to Marketers.

100+ Use Cases for HeyGen.