Consumers crave engaging, visually compelling narratives that resonate on a personal level. Your brand is more than just a logo—it’s a narrative that differentiates you in an increasingly saturated market. Video content is proven to be one of the most effective ways to connect with audiences. Because of that, brand videos have become a powerful tool for businesses to establish trust, communicate their values, and drive conversions.
Studies show that branded videos increase retention rates and drive engagement significantly more than static visuals or text-based content. But traditional video production—complete with expensive studio shoots, crews, and post-production—is no longer the only option. Luckily, HeyGen’s AI video platform is transforming the way brands tell their stories, offering studio-quality results without the cost and complexity of traditional production.
According to our 2025 AI Sentiment Report, 54.2% of respondents believe premium AI-generated video enhances trust in a brand. This highlights a major shift in consumer perception—where AI-generated content, when done right, is just as impactful (if not more) than traditionally produced content.
Companies like Ogilvy and Milka use HeyGen to create more impactful brand experiences. By using HeyGen, they transformed customer emotions into personalized songs and videos—enhancing engagement while maintaining their signature storytelling approach.
How HeyGen brand videos make marketing easier
1. Studio-quality videos without a studio
Producing professional branding videos no longer requires a hefty budget, on-location shoots, or extensive editing. HeyGen allows marketers to generate high-quality video content with lifelike avatars, dynamic animations, and advanced voice synthesis—all within minutes.
2. Global reach with multi-language capabilities
For brands looking to expand internationally, localization is key. With HeyGen, brands can translate videos into over 170 languages and dialects seamlessly adapt their messaging to new markets. No need for costly reshoots—HeyGen handles it effortlessly, ensuring your brand resonates across cultural and linguistic barriers.
3. More engaging, personalized content
Personalization is the future of marketing, and HeyGen makes it possible at scale. Companies can create dynamic, customized videos that speak directly to different audience segments—enhancing customer experience, retention, and brand loyalty.
4. Faster production, higher ROI
Traditional video production timelines can stretch for weeks or even months. HeyGen cuts that down to hours, allowing brands to respond quickly to trends, product launches, and market changes. This agility gives marketers a competitive edge while maximizing ROI.
How to produce brand videos in five easy steps
Step 1: Define your brand video goals
Before creating your video, determine its purpose. Once your objective is set, draft a concise and engaging script.
Step 2: Choose your AI avatar and voiceover
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!
Step 3: Create different types of brand videos
Decide whether you want to create a sizzle video, brand storytelling video, or a testimonial video.
Step 4: Edit and enhance your brand videos
Polish your video to perfection with HeyGen’s intuitive editing tools! HeyGen uses a text-based editor to ensure your scenes, text and transitions align perfectly with your script.
Step 5: Distribute your brand videos effectively
Once your brand video is finalized, maximize the impact of your brand videos and distribute them strategically across various channels.
Ready to elevate your brand videos? Check out our full guide for an in-depth walkthrough on how to create high-impact sizzle videos and compelling brand storytelling content using HeyGen.
