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AI Video Generators in Product Marketing

Nick Warner
Written byNick Warner
Last UpdatedNovember 8, 2025
AI video generator creating product marketing videos with digital avatars
Create AI videos with 230+ avatars in 140+ languages.
Summary

Explore how AI video generators transform product marketing. Discover cost efficiencies, company innovations, and the global business impact.

The Cost Efficiency of AI Avatars in Product Marketing Strategies

AI avatars are transforming the way businesses create videos as part of their product marketing strategies. With the capability to produce high-impact product marketing videos, these avatars can reduce the cost of training videos by up to 70 percent. Companies like Unilever have already taken advantage of this technology. They replace traditional filmed presenters with AI avatars, significantly cutting down production time from weeks to just hours. This shift can be a game-changer for businesses aiming to streamline their video production processes and improve their marketing efficiency.

Professionals using AI-generated training videos across devices

Beyond cost savings, AI video creators enable businesses to quickly adapt their content for various product launches and seasonal promotions without incurring additional production costs. These AI tools are being integrated across different fields such as retail, technology, and the hospitality industry, offering unique engagement opportunities with audiences.

Companies and Products Revolutionizing Video Creation

There are several companies at the forefront of AI video technology, revolutionizing how product marketing content is created. Platforms such as standout product update videos providers like HeyGen, Synthesia, and DeepBrain AI allow businesses in various sectors like finance, healthcare, and retail to produce training videos in multiple languages without the need to hire actors. This innovation not only saves time and money but also broadens their reach to a global audience seamlessly, making their text to video AI tools indispensable.

Innovative AI video creators are not limited to text-based content conversion. They also offer enhanced features like automatic video generation, customizable avatar styling, and real-time editing capabilities that elevate product marketing strategies to new heights.

Impact of AI Video Translators on Global Business

AI video translators are also making a significant impact on global operations. A report from Statista highlights that these translators can reduce localization costs by 80 percent and shorten the delivery time from three weeks to just one day. With a reference to the U.S. White House’s AI Action Plan underscoring the broader business operation efficiencies, Deloitte has effectively used AI translators to deliver compliance training across 40 countries. This demonstrates the incredible potential of this technology in global business operations, allowing for smoother international product launches and consistent branding.

Global map showing AI video translation for localization

With AI video generator tools, businesses can create multilingual video content that aligns with their product marketing strategies more efficiently. This ease of internationalization is reshaping how brands approach global markets, emphasizing cultural nuances while maintaining their core messaging.

Problem-Solution-Benefit of AI Video Generators for Video AI

Producing compelling product explainer videos with traditional human presenters can be costly, often costing around $10,000 and taking two weeks to complete. In contrast, AI video generators like HeyGen can create professional, presenter-led videos from text scripts in under 30 minutes. This impressive speed allows businesses to save thousands of dollars on each project while ensuring the content is produced quickly and efficiently.

By leveraging video AI technology, businesses are able to execute their product marketing strategies faster, freeing creative teams to focus on innovative campaigns rather than bogging down in the logistics of production.

Realistic AI avatar presenting product explainer video

Comparison of AI Video Translators with Traditional Methods: Video AI Generator Benefits

Traditional dubbing methods are expensive and time-consuming, costing about $1,200 per video minute and requiring studios and voice actors. AI video translators, such as Papercup, offer a more efficient solution. They can deliver the same output for under $200 per minute, with completion in under 24 hours. This comparison shows just how beneficial AI video translators can be for businesses looking to scale their video content.

In a competitive landscape, the best free AI video maker tools provide companies with a crucial edge. They enable rapid adjustments to content based on consumer feedback, which is vital in maintaining engagement and driving sales through product marketing strategies.

AI video generators are becoming increasingly popular in product marketing strategies. In 2023, Gartner reported that 36 percent of global marketing teams employed AI video generators for creating e-learning and promotional content. These tools help automate complex video production processes, making it easier for marketers to produce high-quality videos efficiently.

As AI continues to advance, new AI video maker software is entering the market, offering even more powerful features like interactive video elements and personalized user experiences, aligning perfectly with modern digital marketing trends.

Realism and Efficiency of AI Avatars: Advancements in AI Video Creator Technology

One of the biggest concerns with AI avatars is their realism. Fortunately, the technology has advanced to where avatars are realistic enough for corporate training purposes, with translations that can synchronize perfectly with lip movements in over 50 languages. All while editing is completed in a matter of hours. This efficiency makes AI avatars a practical solution for businesses aiming to enhance their training and development programs.

New updates in AI video creator platforms continue to improve the natural appearance and emotional expressiveness of avatars, further assuring businesses of the technology’s applicability for diverse marketing efforts and narrative storytelling.

Conclusion: How to Make AI Videos

Creating AI-powered videos is no longer a futuristic concept but a current reality that is accessible and economically viable for businesses of all sizes. By utilizing platforms like HeyGen, companies can leverage AI video generator technology to optimize their marketing strategies, deliver training videos at scale, and ensure effective communication across different languages and regions. This shift not only cuts costs but also propels businesses into a more technologically advanced future.

Explore the potential of AI video generation with HeyGen today. Transform your marketing strategies efficiently and start for free, engaging your audience like never before!

About

Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.


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