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Adding text to TikTok videos using AI tools

Nick WarnerWritten byNick Warner
Last UpdatedOctober 19, 2025
Smartphone showing TikTok video with colorful AI-generated text overlays
Create AI videos with 230+ avatars in 140+ languages.
Summary

Understand why adding text to TikTok videos is crucial and how HeyGen's AI tools simplify this process, offering user-friendly customization options.

Adding Text to TikTok Videos Using AI Tools

Understanding the Trend of Adding Text in Videos

In today's fast-paced world, engaging content is essential for capturing viewers' attention. Have you ever wondered why some TikTok videos stand out more than others? One key element is the effective use of text. According to recent studies, 80% of US consumers are more likely to watch videos if they include text or captions. This trend is especially noticeable on platforms like TikTok, where over 50% of trending videos incorporate on-screen text. For those interested in the changing demands of video content, it's clear that younger Americans strongly prefer using subtitles/captions for movies and TV.

Adding text to your TikTok videos is not only a stylistic choice but a strategic one. With the right tools, this often cumbersome task becomes straightforward. Let's explore the best methods for incorporating text into your TikTok content, particularly through innovative AI solutions, like understanding AI video avatars.

Using HeyGen for Customizing TikTok Videos

Why struggle with manual editing when you can embrace modern technology? That's where HeyGen, a cutting-edge free AI video generator, comes into play. With HeyGen, you can effortlessly add text to your TikTok videos within minutes, thanks to its intuitive interface and advanced features.

HeyGen AI Video Generator offers numerous advantages:

  • Ease of Use: Instead of hassling over complicated software, HeyGen provides a user-friendly platform that makes adding text a breeze.
  • Realistic Customization: From unique fonts to custom colors, HeyGen allows you to personalize video content to align perfectly with your brand.
  • Seamless Integration: Whether integrating avatar-led content or syncing text, the platform simplifies transitions and enhances creativity.

AI video editor interface showing text customization options for TikTok videos

Steps to Add Text Using HeyGen's AI Video Maker

  1. Sign Up and Explore: Begin by logging into your HeyGen account. If you haven’t yet, start doing it for free.
  2. Create a New Video: Select the ‘Create a Video’ option to start your project. Our AI Video Maker tool assists in this process.
  3. Upload Content: Import your footage or create a new one using HeyGen’s AI avatars for a digital storytelling experience.
  4. Add Text: Access the text feature by clicking the dedicated icon. You can choose from various text styles and align them according to preference.
  5. Customize: Adjust font size, color, and background to ensure the text enhances the video narrative.
  6. Review and Save: Before finalizing, preview the video to guarantee everything looks correct. Then save and share directly to TikTok.

Person adding animated text overlays to TikTok video on smartphone

Enhancing Engagement with On-screen Text

The key lies in how you present information to your viewers. By effectively utilizing on-screen text in educational videos, you transform your content from mere visuals into engaging teaching tools. Imagine converting an insightful blog post into a captivating video. You maintain viewer interest by making complex ideas simple. Many have utilized AI video avatars in corporate training to elevate their educational materials.

On platforms like TikTok, sound might be muted. Hence, concise and clear text becomes crucial in conveying your message. With tools like HeyGen, adjusting the duration and appearance of text is easy, ensuring messages are loud and clear even without audio.

Classroom showing educational video with subtitles and animated text

Real-world Examples and Industry Trends

Many brands successfully use text in their TikTok marketing strategies. Whether promoting new products or engaging with current trends, the impact of adding text is evident across various sectors. In particular, TikTok has become an important platform for news consumption, and TikTok users rely on content creators for news. The Knight Center for Journalism analysis on how TikTok is redefining news and credibility highlights these trends in content dissemination.

One prominent example is the educational sector. Here, top e-learning authoring tools and software are crucial. Tutorials, e-learning modules, or demo videos become much more accessible when they contain visually appealing text that complements the voiceover or acts as a standalone guide.

Tips and Tricks for Mastering Text Integration

Success on TikTok requires innovation. So how do you ensure that your text-heavy videos resonate with viewers?

  • Stay Relevant: Incorporate trendy phrases or hashtags within your text. This not only boosts discovery but keeps the content current.
  • Visual Appeal: Use contrasting colors to make sure text is readable. Subtle animations can also draw attention.
  • Consistency Across Platforms: Ensure that your style, tone, and text align with your overall brand identity.

Having AI solutions like HeyGen means taking creativity to a new level while saving on time and resources. Visionary tools allow storytellers—whether coaches, educators, or marketers—to share narratives seamlessly and professionally.

How to Turn a Blog Post into a Video with Text

Converting a blog post into a video can seem daunting, but with the right guidance, it's achievable and rewarding. Start by selecting key points from your blog. Use HeyGen’s text features to highlight these points in your video, making sure they stand out and engage your audience. Consider how audio translators for learning materials can enhance your educational videos.

This process not only saves time but also transforms static content into a dynamic, shareable format. It’s a fantastic way to bring new life to your existing material.

Conclusion: What's Next for Your TikTok Journey?

Have you thought about the next viral trend? Or how you can transform your current marketing strategies with automated video creation tools? The idea is simple: embrace technology like HeyGen to stay ahead in the realm of digital storytelling. Start creating, explore endless possibilities, and let your imagination lead the way.

By using tools like HeyGen, you become part of a growing trend of content creators who are pushing boundaries. Whether you are exploring how to make a video with text or diving into the best text-to-video converter, the future of content creation is at your fingertips. Embrace it with open arms.

About

Nick Warner is Head of Creator Growth at HeyGen, where he helps creators and brands scale their content with AI video tools. He writes about AI, video technology, and how creators can use these tools to tell better stories and reach wider audiences.

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