Event Marketing - Use Case

Send Event Marketing Invites, Recaps, and Follow-Ups with Ease

Make every event marketing touchpoint count with HeyGen’s AI video solution. It helps you drive turnout, connect with attendees, and extend the value of your events using personalized features.

video thumbnail

Benefits and Value

Solve the Biggest Event Marketing Challenges with AI Video

Create Quality Event Marketing Promos in Minutes

With HeyGen, crafting quality event marketing promos is as easy as writing a script. Choose from a wide array of ready-made templates to streamline the process, whether it's a conference, webinar, or meetup. You can swiftly produce custom marketing videos in over 170 locales and dialects, primed to share in no time.


a man stands in front of a screen that says heygena man stands in front of a screen that says heygen

Personalize Invites and Follow-Ups with AI Speaker-Led Videos

HeyGen makes it seamless to send personalized videos featuring the event speakers, or their lifelike digital avatars, to attendees. Thank registrants, share event details, and give a sneak peek to build excitement with personalized video message features. This approach enhances the experience by integrating personalized content in digital marketing, creating a memorable engagement that energizes people about your event, especially through personalized interactive video opportunities.


eddie parker is featured speaker at the john s. center for performing artseddie parker is featured speaker at the john s. center for performing arts

Maximize Marketing Impact with Post-Event Video Recaps

Leverage attendee data effectively. Use HeyGen to promptly create personalized event summaries, key highlights, and follow-ups that keep your audience engaged and stimulate conversions long after the event concludes, using personalized video email marketing.

an advertisement for voices of unity a diversity & inclusion foruman advertisement for voices of unity a diversity & inclusion forum

KellyKelly

"We did tests with other personalized video platforms, and HeyGen was on top for quality. We were transparent with their team from the beginning due to the high-risk, high-reward environment of trying this for the first time, and the risk was worth it."

Kelly Peters, VP of Marketing at Tomorrow.io,Tomorrow.io

How to
Create Event Marketing Videos with HeyGen

Open HeyGen’s promo video maker and start creating videos to promote, invite, or recap your event using personalized video technology - no camera or editing skills required.

Initiate HeyGen’s promo video maker to begin crafting videos to promote, invite, or recap your event with custom video features - no camera or editing skills needed.

Explore the library of HeyGen’s promo video maker for customizable templates tailored for event marketing. Be it pre-event promos, personalized invites, or post-event recaps, you will find a template that aligns with your goals, allowing you to customize your brand for a refined presentation.

Make your videos distinctly personal by developing digital avatars of yourself or event speakers. Upload a two-minute video recording, and HeyGen’s promo video maker will craft a lifelike AI version of the speaker to deliver personalized messages in any video. Learn more on how digital avatars in customer service can enhance engagement strategies.

Write or upload your script and watch HeyGen’s promo video maker use social media avatars to deliver the message with natural, engrossing expressions. Enrich your video with additional visuals like event logos, b-roll footage, or glimpses of what attendees can anticipate.

Upload your attendee list via CSV or link HeyGen’s promo video maker with your CRM or event registration platform. Automatically generate tailored video messages for different audience segments, saving time while maintaining a personal connection.

Once complete, export your video in the desired format or integrate HeyGen’s promo video maker with marketing automation tools to create, personalize, and dispatch the videos automatically.

video thumbnail

FAQ

HeyGen drives higher attendance by helping you create engaging, personalized video promos and invites that grab attention. Stand out in crowded inboxes and digital channels with professional-quality videos tailored to your audience, encouraging more registrations and boosting turnout.

Yes! HeyGen makes it easy to send personalized video invites and follow-ups. Create custom messages featuring event speakers or their digital avatars to thank attendees, share sneak peeks, or highlight session details. Personalized outreach builds excitement and keeps your audience engaged.

You can create stunning event promo videos in just minutes using our promo video maker. Simply type your script, pick from HeyGen’s ready-to-use templates, and customize as needed. There’s no need for design or editing experience, making the process fast and stress-free.

Absolutely! HeyGen helps you deliver personalized post-event videos, including recaps, key takeaways, and thank-you messages. Tailor your follow-ups to different attendee segments to keep your audience engaged and drive conversions long after the event.

HeyGen is perfect for promoting and personalizing conferences, webinars, meetups, workshops, and more. From pre-event promotions to post-event summaries, HeyGen makes your marketing impactful at every stage.

Yes! HeyGen supports over 170 locales and dialects, allowing you to localize event videos for global audiences. Whether it’s invites, promos, or follow-ups, your message will resonate across languages and cultures.

HeyGen eliminates the need for expensive video production and large creative teams. With AI-driven tools and templates, you can quickly create high-quality videos without breaking the bank, letting you focus your resources on maximizing event success.

Yes, HeyGen integrates seamlessly with email platforms, social media tools, and event management systems. Easily incorporate your videos into campaigns to streamline your event marketing workflow.

HeyGen stands out by making personalized video marketing simple and accessible. Instead of relying on generic materials, you can create videos that are tailored to specific segments, include speaker avatars, and offer engaging content that sets your event apart.

Getting started is easy. Sign up for HeyGen, browse the templates designed for events, and start creating personalized videos to promote your next conference, webinar, or meetup. With HeyGen, you’ll deliver more engaging campaigns that drive real results.

Use Cases

From Creators to Marketers.

100+ Use Cases for HeyGen.