Scale your presence without slowing down
HeyGen enables start-up founders to achieve more with less, producing high-quality video content at scale and in volume without exhausting their limited budget or time. Focus your resources on product development and growth instead.
The resourceful advantage
Conventional video production can be costly and time-consuming. HeyGen removes these barriers.
Be visible everywhere
Scale your face and voice with a digital twin and voice clone. Be there for customers, investors and your team across every channel from day one.
Move at start-up speed
Create founder video announcements, explainers, social media clips and training content in minutes using a script or prompt. No studio or crew required.
Consistently on-brand
Lock fonts, colours, logos and lower thirds with Brand Kit so every video looks consistent from day one.
Your founder-led video strategy, supported by HeyGen
Every update deserves a video. Now it takes minutes rather than months.
There’s a reason it’s the fastest-growing product on G2
Less production, better communication and faster growth. These are genuine results achieved by our customers.
Key capabilities founders value
Digital twin
Create a lifelike version of yourself that appears in your videos with natural movements and expressions. Ideal for announcements, introductions and start-up explainer videos.
Voice cloning
Match your real voice with high fidelity. Edit a sentence or update a paragraph without re-recording to maintain a consistent tone and energy across all videos.
Straightforward updates
Edit the script, replace a screen and select ‘Generate’. No new filming and no waiting. Keep documents, tours and training up to date, so you always have the most effective product demonstration videos.
Templates and aspect ratios
Start with proven layouts for launch notes, investor update videos, feature explainers and social media clips. Export in portrait, square or landscape format with one click.
Automatic captions and subtitles
Improve understanding and accessibility across channels, meetings and regions.
Brand kit
Upload your logo, colours, fonts, lower thirds and intro/outro slates. Maintain consistency across your entire video library.
Turn ideas into videos instantly
Turn your founder's voice into engaging, on-brand videos without a studio or reshoots.
Record once
Create your digital twin and voice clone through a straightforward guided process. Capture your presence once, then be everywhere when it matters.

Write a script (or prompt)
Write a prompt, paste your draft, or use the script assistant to refine the message. Keep it concise, natural and ready to engage viewers.

Apply your branding and generate
Apply your Brand Kit, add screens or assets, choose the aspect ratio, and select ‘Generate’. Achieve studio-quality results in minutes.

Publish and update
Download, embed or publish to your channels in 4K quality. Edit a line later, regenerate it and keep every video up to date as your product is released.

Resources

20 unmissable events for start-ups
Discover 20 essential San Francisco start-up events for 2025 and learn how founders can use HeyGen AI video to present their ideas, network and expand their follow-up activity.

Funding programmes and grants for start-ups
The 2025 guide to start-up funding in San Francisco covers active grants, accelerators and venture capital programmes, including funding amounts, deadlines and eligibility criteria across sectors.

35 venture capital firms, accelerators and incubators
This 2025 guide lists 35 leading venture capital firms, accelerators and incubators in San Francisco, helping founders find suitable investors and programmes to support their growth.
Create my founder video


Frequently asked questions
What does HeyGen offer founders?
HeyGen for Founders enables start-up leaders to create studio-quality videos about founders, products and teams in minutes using AI-powered video generation.
How can founders use HeyGen to create effective product demonstration and explainer videos?
Founders can turn feature overviews, investor update videos or user guides into engaging demonstration and explainer videos using a script or straightforward prompt.
Which types of start-up videos work best with HeyGen?
HeyGen are ideal for founder videos, product explainer videos, investor update videos and product launch videos that help start-ups maintain a visible and consistent presence.
Is HeyGen suitable for early-stage start-ups with limited budgets?
Yes. HeyGen replaces costly production teams with scalable AI video tools, helping start-ups communicate effectively whilst saving time and money.
How do HeyGen protect founders’ likenesses and data?
HeyGen meet SOC 2 Type II, GDPR and CCPA standards, ensuring that every digital twin and video remains private, secure and compliant.
How can start-ups use HeyGen to create investor update videos?
Start-ups can turn standard investor reports into engaging video updates in minutes. With HeyGen, founders can record once and automatically generate polished, investor-ready videos that clearly communicate milestones, metrics and goals.
How does HeyGen differ from other video makers for start-ups?
HeyGen use AI to create realistic digital twins and branded templates, enabling founders to produce start-up explainer videos, product demonstrations and CEO video messages that reflect their brand identity without relying on a production crew.
Can HeyGen help with product launch videos and demonstrations?
Yes. Founders can use HeyGen to create product launch videos or product demonstration examples straightaway by uploading assets, adding a script and generating AI-powered videos that remain fully consistent with their brand across every channel.




