HeyGen for Founders

 Create the video your start-up needs in minutes, not months

Turn your updates into videos people will actually watch. With your digital twin, you can quickly produce enterprise-quality founder announcements, product explainers, social posts and training videos. No studio. No reshoots.

4.8G21,000+ reviews
The world's leading companies trust HeyGen
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Scale your presence without slowing down 

HeyGen enables start-up founders to achieve more with less, producing high-quality video content at scale and in volume without exhausting their limited budget or time. Focus your resources on product development and growth instead. 

The resourceful advantage

Conventional video production can be costly and time-consuming. HeyGen removes these barriers.

Be visible everywhere

Scale your face and voice with a digital twin and voice clone. Be there for customers, investors and your team across every channel from day one. 

Move at start-up speed

Create founder video announcements, explainers, social media clips and training content in minutes using a script or prompt. No studio or crew required.

Consistently on-brand

Lock fonts, colours, logos and lower thirds with Brand Kit so every video looks consistent from day one.

Use cases

Your founder-led video strategy, supported by HeyGen 

Every update deserves a video. Now it takes minutes rather than months.

There’s a reason it’s the fastest-growing product on G2 

Less production, better communication and faster growth. These are genuine results achieved by our customers.

10Xincrease in video production speed
5Xincrease in video creation
40% increase in video viewing time
13% CTRcompared with before using HeyGen 
5Xreturn on advertising spend
G21,000+ reviews
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What you can do

Key capabilities founders value 

Digital twin

Create a lifelike version of yourself that appears in your videos with natural movements and expressions. Ideal for announcements, introductions and start-up explainer videos.

Voice cloning

Match your real voice with high fidelity. Edit a sentence or update a paragraph without re-recording to maintain a consistent tone and energy across all videos.

Straightforward updates

Edit the script, replace a screen and select ‘Generate’. No new filming and no waiting. Keep documents, tours and training up to date, so you always have the most effective product demonstration videos.

Templates and aspect ratios

Start with proven layouts for launch notes, investor update videos, feature explainers and social media clips. Export in portrait, square or landscape format with one click.

Automatic captions and subtitles

Improve understanding and accessibility across channels, meetings and regions.

Brand kit

Upload your logo, colours, fonts, lower thirds and intro/outro slates. Maintain consistency across your entire video library.

How it works

Turn ideas into videos instantly

Turn your founder's voice into engaging, on-brand videos without a studio or reshoots.

Create my digital twin
Step 1

Record once

Create your digital twin and voice clone through a straightforward guided process. Capture your presence once, then be everywhere when it matters.

Record once
Step 2

Write a script (or prompt)

Write a prompt, paste your draft, or use the script assistant to refine the message. Keep it concise, natural and ready to engage viewers.

Write a script (or prompt)
Step 3

Apply your branding and generate

Apply your Brand Kit, add screens or assets, choose the aspect ratio, and select ‘Generate’. Achieve studio-quality results in minutes.

Apply your branding and generate
Step 4

Publish and update

Download, embed or publish to your channels in 4K quality. Edit a line later, regenerate it and keep every video up to date as your product is released.

Publish and update
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Certified to meet global security and compliance standards

Blog

Resources

20 essential events for start-ups

20 unmissable events for start-ups

Discover 20 essential San Francisco start-up events for 2025 and learn how founders can use HeyGen AI video to present their ideas, network and expand their follow-up activity.

View more
Start-up funding programmes and grants

Funding programmes and grants for start-ups

The 2025 guide to start-up funding in San Francisco covers active grants, accelerators and venture capital programmes, including funding amounts, deadlines and eligibility criteria across sectors.

View more
35 venture capital firms, accelerators and incubators

35 venture capital firms, accelerators and incubators

This 2025 guide lists 35 leading venture capital firms, accelerators and incubators in San Francisco, helping founders find suitable investors and programmes to support their growth.

View more

Create my founder video

See how start-ups like yours can scale content creation and support growth with innovative AI video.
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Frequently asked questions

What does HeyGen offer founders?

HeyGen for Founders enables start-up leaders to create studio-quality videos about founders, products and teams in minutes using AI-powered video generation.

How can founders use HeyGen to create effective product demonstration and explainer videos?

Founders can turn feature overviews, investor update videos or user guides into engaging demonstration and explainer videos using a script or straightforward prompt.

Which types of start-up videos work best with HeyGen?

HeyGen are ideal for founder videos, product explainer videos, investor update videos and product launch videos that help start-ups maintain a visible and consistent presence.

Is HeyGen suitable for early-stage start-ups with limited budgets?

Yes. HeyGen replaces costly production teams with scalable AI video tools, helping start-ups communicate effectively whilst saving time and money.

How do HeyGen protect founders’ likenesses and data?

HeyGen meet SOC 2 Type II, GDPR and CCPA standards, ensuring that every digital twin and video remains private, secure and compliant.

How can start-ups use HeyGen to create investor update videos?

Start-ups can turn standard investor reports into engaging video updates in minutes. With HeyGen, founders can record once and automatically generate polished, investor-ready videos that clearly communicate milestones, metrics and goals.

How does HeyGen differ from other video makers for start-ups?

HeyGen use AI to create realistic digital twins and branded templates, enabling founders to produce start-up explainer videos, product demonstrations and CEO video messages that reflect their brand identity without relying on a production crew.

Can HeyGen help with product launch videos and demonstrations?

Yes. Founders can use HeyGen to create product launch videos or product demonstration examples straightaway by uploading assets, adding a script and generating AI-powered videos that remain fully consistent with their brand across every channel.