How-to videos have become an essential tool for businesses to educate, engage, and empower their audiences. Today’s customers and employees expect quick, visually engaging answers. Whether onboarding new users, training employees, or providing self-service support, well-crafted how-to videos improve retention, increase engagement, and reduce reliance on live customer support.
The demand for video-based learning and support will only grow. For marketers, the challenge has long been the cost, time, and resources required to produce high-quality how-to videos at scale. That’s where AI-driven video creation is changing the game.
Marketing leaders who embrace AI-powered video creation will gain a competitive advantage, delivering faster, more engaging, and cost-effective content at scale. With HeyGen, businesses can make knowledge sharing easier than ever—without the need for production teams or video expertise. AI-driven video is the future of how brands educate and engage their audiences.
Companies like Pyne use HeyGen to revolutionize in-product onboarding. By integrating HeyGen’s API, Pyne builds interactive demo agents to scale onboarding, personalize user journeys, and increase engagement by 10x.
How HeyGen how-to videos make user education easier
1. No video skills needed
AI-powered platforms like HeyGen turn simple scripts or PDFs into engaging tutorial videos—no cameras, actors, or editing software required. With AI avatars and voiceovers, businesses can produce high-quality videos effortlessly.
2. Cost-effective and scalable
Forget expensive production teams. AI video solutions drastically reduce costs while enabling companies to scale their content strategy. Whether you need 10 videos or 1,000, AI automates the process without compromising quality.
3. Instant localization for global reach
One of the biggest challenges for multinational brands is language accessibility. AI video tools can translate and localize videos instantly, making training and support content accessible to global audiences.
4. Faster turnaround, greater agility
Marketing teams no longer need weeks to launch a new tutorial. AI-powered automation allows businesses to quickly update and iterate on how-to videos, ensuring content stays relevant and aligned with changing needs.
How to produce how-to videos in five easy steps
Step 1: Define your how-to video goals and write your script
Before creating your video, determine its purpose. Once you have your objective in mind, it’s time to create a clear and actionable script that aligns with your how-to video goals.
Step 2: Choose your AI avatar
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!
Step 3: Create different types of how-to videos
How-to videos can be structured as getting started guides, step-by-step instructions, or best practices to help users navigate a product or improve their skills efficiently.
Step 4: Edit and enhance your how-to videos
Polish your video to perfection with HeyGen’s intuitive editing tools. HeyGen uses a text-based editor to ensure your scenes, text and transitions align perfectly with your script.
Step 5: Distribute your how-to videos effectively
Once your video is finalized, distribute it strategically for social media, onboarding emails, product pages, and more.
Ready to revolutionize your how-to videos? Check out our full guide for an in-depth walkthrough on how to streamline your how-to video creation using HeyGen.
