Why You Need Explainer Videos in Marketing
Explainer videos have become a cornerstone in today’s marketing landscape. From credit unions to sock brands, companies are leveraging these dynamic tools to expand their outreach and engage customers. Whether you're new to creating explainer videos or a seasoned pro, these videos can significantly enhance your marketing efforts.
Exploring a wide range of ideas can help fashion your own explainer video masterpiece. This article delves into the essence of explainer videos, their types, and showcases 11 remarkable examples to ignite your creativity.
What Makes an Explainer Video?
Explainer videos are concise, focused visual tools created to educate viewers about products, services, or ideas. Often, they provide a "how to" perspective on tasks or processes. A well-crafted explainer video can create a deep understanding of the subject it's addressing.
Different Types of Explainer Videos
Several popular styles of creating explainer videos exist. Let’s examine some of them:
- Live Action Explainer Video: Features real people demonstrating or discussing subjects, ideal for app or service promotions. This approach is also significant in live action video in marketing research.
- Screencast Explainer Video: Displays computer screens with voiceovers, great for SaaS companies to explain their tools. Learn how to optimize screencast videos for learning.
- Whiteboard Explainer Video: Utilizes whiteboard settings to visually step through explanations, exemplary for instructional content.
- Animated Explainer Video: Engaging animations narratively convey the story, applicable to a wide array of businesses. Discover the educational benefits of animated videos.
1. Airbnb Co-host
Airbnb uses an animated explainer video to explain a program in which property owners collaborate on hosting responsibilities. Animation is an ideal medium to present this concept simplistically.
2. Bombas
Bombas employs a live action explainer video to highlight their "buy one, donate one" sock initiative while promoting a holiday sale. It's both captivating and informative.
3. Zoom AI Companion
Zoom’s live action explainer video showcases how their AI Companion aids users by placing it in real-world scenarios to demonstrate its advantages in different industries.
4. Robinhood
Robinhood captures attention by blending live action and screencast elements. Their explainer video attracts viewers with engaging content and educational insights.
5. Toast
Toast’s screencast explainer video effectively communicates its benefits to restaurant owners. It's crafted to help improve service quality and increase revenue.
6. Elevations Credit Union
Using a whiteboard technique, Elevations Credit Union's explainer video explains complex energy-saving concepts. This method makes them more approachable for consumers.
7. Honda x SiriusXM
Honda and SiriusXM seize the screencast format to detail SiriusXM setup processes in vehicles. This format is ideal for the "how to" focus integral to this content.
8. SurveyMonkey Academy
SurveyMonkey’s live action explainer video communicates how their academy enhances survey accuracy. This method connects better with audiences through real-life depictions.
9. Zocdoc
Zocdoc chooses animated explainer videos to facilitate understanding of their medical appointment booking service. This effectively addresses customer challenges.
10. The Farmer’s Dog
This live action explainer video by The Farmer’s Dog convinces pet owners that fresh food is superior to kibble. It employs visual persuasion to convey its message.
11. Headspace
Headspace’s animated explainer videos educate users about their sleep offerings using stunning visuals to lucidly convey benefits.
Top Tool for Making Explainer Videos
Although dedicating extensive time to craft every aspect of your explainer video is an option, HeyGen offers a streamlined solution. HeyGen’s AI enables the production of professional-grade videos with ease.
Choose from over 250 AI avatars or create a customized one. Voice options allow you to record your voice or select from HeyGen’s offerings. With templates at your fingertips, video creation only takes seconds.
HeyGen is perfect for:
- Beginners
- Custom avatars
- One-click video translations in 170+ languages
- Diverse templates
- Product demonstration video
HeyGen simplifies explainer video creation even for those without prior video skills by using advanced video avatar tools.
Follow these steps:
- Select a template
- Draft your script
- Design an avatar
- Choose language and accent
- Incorporate visuals
- Review and refine
Leverage HeyGen for Interactive Video Marketing
Whether aspiring to scale as an influencer or enhance business growth, HeyGen provides the ideal interactive video marketing software. It caters to businesses of all sizes.
Utilize HeyGen to design explainer videos that resonate with your audience, leveraging AI technology for webinars. Implement video marketing automation to streamline your efforts and reach wider audiences efficiently.
Explainer Video FAQ
Have particular questions about explainer videos? Here are some common queries.
How Long Should an Explainer Video Be?
The length varies based on platform and context. Aim to keep explainer videos between 60 to 90 seconds.
What Does it Cost to Make a 1-Minute Explainer Video?
Costs depend on format and production scale. A typical business might spend $500-$1,000 on a minute-long video.
How Do I Make Explainer Videos?
Creation can be undertaken independently or outsourced. Tools like HeyGen provide immense simplification for AI explainer videos.
By integrating the insights from interactive video marketing, animated explainer videos, and top-notch tools like HeyGen, you can transform your video marketing strategy. Explore the recommended software for explainer videos and see what corporate video examples can teach you about effective communication and engagement.
Excited to try something new? Start exploring HeyGen today for free and experience the future of video creation!
