Whether launching a new product, unveiling a feature update, or entering a new market, how you communicate your message can determine success or failure. The speed at which markets evolve demands that brands communicate clearly, quickly, and with impact. Customers, investors, and internal stakeholders expect product announcements that are informative yet concise, engaging yet efficient.
With attention spans shrinking and competition increasing, brands need an edge to make their launches memorable and impactful. Traditional approaches to product launches, such as lengthy press releases or static social media posts, often fail to capture the excitement and essence of a new product. To combat that, forward-thinking marketers are embracing AI-powered video to make their announcements more dynamic, engaging, and effective.
HeyGen is revolutionizing the way companies announce new products. By leveraging AI video, marketing teams can create high-quality, professional videos in minutes—without the need for expensive production teams or long turnaround times.
How HeyGen revolutionizes product announcement videos
1. Faster, more scalable video creation
Traditional video production can take weeks and require a significant investment in time and resources. HeyGen allows teams to generate high-quality, on-brand announcement videos in a fraction of the time. This ensures that marketing efforts align with product launch timelines, keeping all stakeholders on the same page without unnecessary stress.
2. Enhanced engagement and retention
Static images and text alone can’t capture the energy and excitement of a new product. HeyGen brings announcements to life with dynamic visuals, compelling voiceovers, and engaging storytelling. Videos drive higher engagement rates, ensuring your audience pays attention, retains the message, and takes action.
3. Effortless global localization
For brands with a global audience, localization is key. HeyGen automatically translates and localizes content with voiceovers and lip-syncing in over 170 languages and dialects, making it easier than ever to tailor announcements for different markets without additional production costs or time-consuming edits.
4. Cost-effective marketing at scale
Creating high-quality product launch videos used to require substantial budgets. HeyGen significantly reduces costs, enabling marketing teams of all sizes to produce compelling product announcements. This levels the playing field, allowing startups and mid-sized companies to compete with industry giants without breaking the bank.
How to produce product announcement videos in five easy steps
Step 1: Define your product announcement goals
Before creating your video, determine the objective. Common examples are new product or feature launch, new service introduction, and an update or enhancement release.
Step 2: Write your script
Once you have your objective, it’s time to draft a concise, engaging script that aligns with your announcement goals.
Step 3: Choose or create your AI avatar
HeyGen offers a wide range of avatars for every occasion and options for creating custom avatars to bring your videos to life!
Step 4: Edit and enhance your product announcement video
Polish your product announcement video to perfection with HeyGen’s intuitive editing tools! HeyGen’s text-based editor ensures that your scenes, text, and transitions align perfectly with your script.
Step 5: Distribute your product announcement videos effectively
Once your video is finalized, distribute it strategically, whether it’s on social media platforms, email marketing campaigns, or on your website.
Ready to revolutionize your product announcement? Check out our full guide for an in-depth walkthrough on how to craft compelling product announcements that captivate your audience using HeyGen.
