Thank you to everyone who joined us at HubSpot INBOUND 2024! It was exciting to meet different creators from around the world and showcase HeyGen, from AI avatars to video translation to personalized videos.

One thing was clear—the future of content is undeniably video-first. Joshua Xu, HeyGen’s co-founder, joined HubSpot’s Kipp Bodnar and Kieran Flanagan on the main stage for an episode of Marketing Against the Grain. Read the full recap below or watch the recording here.

The rise of AI video

Video is the most engaging format and the dominant medium for storytelling. The world consumes a billion hours of video on YouTube daily, with a weekly average of 17 hours per person. Every company wants to make videos, but the process is too expensive, costing an average of $1,000 per minute. It involves scripting, scouting, post-production, and localization. If you can remove the barrier of a camera, you can remove the biggest storytelling barrier for businesses. That’s why Joshua built HeyGen—to make visual storytelling accessible to all and help businesses grow by creating videos 10x faster and 10x cheaper.

Over 175 languages

The translation process is simple in HeyGen. Upload the video or drop in a video URL, click the target language, and submit. Localizing content opens up new markets and enables businesses to be international from day one. HubSpot uses HeyGen to localize videos in eight different languages. Before, HubSpot spent $5,000 to $10,000 and two to three weeks translating videos into other languages. Now, they use HeyGen to translate videos in less than two days and for only $500. On top of that, user engagement and performance are the same, if not better, than the traditional way.

Personalize videos at scale

After Kieran Flanagan had a baby, despite being sleep-deprived, HeyGen enabled him to create an avatar, produce content, and teach AI courses with his avatar as the teacher. Kieran plans to go beyond that at HubSpot by using HeyGen avatars to create personalized videos in outreach campaigns. The largest marketing agencies in the world are also using HeyGen. Publicis created an avatar of their CEO and sent 100k personalized thank-you videos to employees. Ogilvy partnered with HeyGen to help Kellogg’s send out personalized videos campaigns for their cereal product line.

Create interactive avatars

In the early days of digital marketing, people visited your website and interacted with a form. Then, marketing evolved into bots, chat, and automation. Now, you can have an avatar with audio and video that can interact in real time like a person. Your own concierge to triage any question. Customers can use HeyGen’s interactive avatar for customer interaction, sales, and marketing. Answer complex questions and leave detailed questions for human interaction.

The future of AI video

Kipp Bodnar and Kieran believe next year will be the year of AI video. This year brought transformative change and next year will be about unlocking it. What does Joshua think the future AI video will look like? He believes it will combine video generation for A-roll and B-roll to create an end-to-end process. Avatar movement will also become more natural with more nuances and hand movements.

HubSpot + HeyGen

HeyGen is supercharging HubSpot with AI-powered video creation at scale to make it easier than ever to personalize customer interactions and enhance engagement. With HeyGen’s app integrated into your HubSpot account, generating short-form AI videos from your HubSpot blog posts is effortless. Publish a blog post and transform it into an engaging, influencer-style video with just one click. 

Sign up for a free HubSpot account and link HeyGen to your blog-to-AI video transformation here.

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