How to write prompts that deliver strong results

Video Agent can only create what you describe. A clear prompt gives you a usable video on the first attempt and saves credits on revisions.

What to include

• Goal: what the video should achieve, such as educating, making an announcement or selling.
• Audience: who will watch it, such as new customers, employees or students.
• Length: how long it should be, for example, 30 seconds or 2 minutes.
• Tone: for example, friendly, professional or energetic.
• Essential elements: facts, names, figures or steps that must be included.
• Call to action: what viewers should do at the end.

An ineffective prompt and an effective prompt

Weak: ‘Create a video about our new feature.’

Strong: ‘Create a 45-second video for existing customers to announce our new scheduling feature. Keep it professional but warm. Cover three points: booking meetings in one click, automatic reminders and calendar synchronisation. End with: Try it today in your dashboard.’

Use your own script

If you already have a script, paste it into the Script box in the options panel. Video Agent retains your wording. For help writing a script, select Script Writer. To learn more about writing for video, see Scripting.

Add files and instructions

• Click + in the prompt box, or select Attachments in the options panel, to add your own images, slides or video. Video Agent will use them in the video.
• Click Instructions to add rules for the entire video, such as ‘Keep every scene under 8 seconds’ or ‘Show the product name on screen in every scene.’
• Click Brand System to use your saved colours, fonts and logo. To set them up, see Brand kit.

Tips

• Put the most important point first.
• Request one video at a time.
• If the result is close but not quite right, ask for changes in the chat rather than starting again. See Revise your video in the chat.