AUTHOR

Patrick Elder


Patrick ElderPatrick Elder

Senior Marketing Manager at GeBBS Healthcare Solutions

Meet Patrick Elder, Senior Marketing Manager at GeBBS Healthcare Solutions and a seasoned product marketing leader in AI, SaaS, and e-commerce. With 8+ years of experience driving go-to-market success, Patrick has helped scale tech platforms like HeyGen and Gemelo.ai—leading cross-functional teams and crafting data-driven strategies. Passionate about generative AI and emerging technologies, he’s known for turning complex ideas into actionable growth across video, social, and enterprise software.


Patrick's Articles (16)

video-marketing-strategies-herovideo-marketing-strategies-hero
Marketing

How to Elevate Your Video Marketing Strategies

Video marketing is no longer the icing on the cake for an exceptional marketing strategy. It’s now a foundational layer.

Patrick ElderPatrick Elder
Patrick Elder
12 min read
a woman in a white top and black skirt is standing in front of a purple background .a woman in a white top and black skirt is standing in front of a purple background .
How-to

Boost Your Brand's Storytelling with HeyGen: A Step-by-Step Guide

Videos can help brands connect with their audience by visually conveying emotions, personality, and values. In this blog post, we will explore how marketers and creative professionals alike can use HeyGen to effectively tell their stories in ways that speak directly to the right audience and create emotional connections with them.

Patrick ElderPatrick Elder
Patrick Elder
4 min read
video-strategyvideo-strategy
How-to

Why Every Business Needs a Video Strategy

Video marketing is essential for businesses in 2023, as video content grows in popularity and social media platforms provide wider reach. A video strategy helps create high-quality content that engages the target audience, builds brand trust, and drives sales growth. With Movio, businesses can streamline their video creation workflow and create engaging and professional videos.

Patrick ElderPatrick Elder
Patrick Elder
6 min read
video-marketinng-social-mediavideo-marketinng-social-media
How-to

The Ultimate Guide to Video Marketing using Social Media

Take your social media presence and engagement to the next level with this comprehensive guide to video marketing on social media! Learn why, how, and what content to create today!

Patrick ElderPatrick Elder
Patrick Elder
11 min read
a person is holding a cell phone with a play button on the screena person is holding a cell phone with a play button on the screen
How-to

The Power of Video Advertising: 5 Tips

Video advertising has become an accessible and affordable way for businesses to reach their audience and build brand awareness. Use these five tips to maximize the effectiveness of your video ads: using visuals that capture attention, focusing on storytelling, and measuring success with key performance metrics.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
Blog Story ImageBlog Story Image
How-to

Boost Your Brand's Storytelling with HeyGen: A Step-by-Step Guide

Videos can help brands connect with their audience by visually conveying emotions, personality, and values. In this blog post, we will explore how marketers and creative professionals alike can use HeyGen to effectively tell their stories in ways that speak directly to the right audience and create emotional connections with them.

Patrick ElderPatrick Elder
Patrick Elder
4 min read
two men shaking hands between two cell phonestwo men shaking hands between two cell phones
Learning & Development

How Video Messages Can Improve Internal & External Communication

Video messages have become a powerful way to quickly and efficiently communicate with both internal stakeholders and external customers. In this age of digital transformation, organizations need to integrate advanced technology into their various communication methods. By using video messages, organizations can improve the way they communicate internally and externally in multiple ways.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
a man is sitting in a speech bubble next to a robot .a man is sitting in a speech bubble next to a robot .
How-to

5 Ways ChatGPT Can Enhance Your Social Media Strategy

Looking to improve your social media marketing strategy? Meet ChatGPT - an AI-powered chatbot that streamlines your content creation process, saves time, and enhances your output quality. Discover how ChatGPT can help you generate original, optimized, and engaging content that resonates with your audience and boosts your social media presence.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
two men shaking hands between two cell phonestwo men shaking hands between two cell phones
Learning & Development

How Video Messages Can Improve Internal & External Communication

For any organization that is trying to foster collaboration among its employees, video messages offer an effective way to do so. When employees can deliver their ideas or collaborate with colleagues face-to-face, they create a more natural connection which helps create a stronger team environment. Additionally, research has found that sending videos rather than emails increases response rates among co-workers because people are more likely to watch a video than read an email. This higher response rate allows teams to work together more quickly and efficiently on projects or initiatives.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
will-chatgpt-replace-human-writerswill-chatgpt-replace-human-writers
How-to

ChatGPT vs. Human Writers: Which is Better for Content Creation?

This blog compares ChatGPT to human writers across various aspects to explore the question of whether AI could replace human writers.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
the-future-of-synthetic-mediathe-future-of-synthetic-media
Reports

Synthetic Media: The Next Frontier of Content Creation

Let's explore some of the exciting ways synthetic media will shape media consumption and production in the near future.

Patrick ElderPatrick Elder
Patrick Elder
3 min read
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Product Updates

Expand Your Personal Brand with HeyGen's Custom Avatars

Having a strong online presence is crucial for building reputation and reaching your target audience. Using custom avatars from HeyGen can help achieve a unique presence online.

Patrick ElderPatrick Elder
Patrick Elder
6 min read
ai-videoai-video
How-to

Create AI Videos Easily with HeyGen Templates & Avatars

Easily create AI videos with HeyGen's templates and avatars. From product demos to talking head videos, boost marketing with automation, interactivity, and face animation features.

Patrick ElderPatrick Elder
Patrick Elder
4 min read
how to generate ai videos in minutes with chatgpt and movio.lahow to generate ai videos in minutes with chatgpt and movio.la
Training

How to Generate AI Videos in Minutes with ChatGPT and HeyGen.com

Identify the topic you want to create a video about. It could be anything from a product demo to a company update. You can even ask ChatGPT to generate some topic ideas.

Patrick ElderPatrick Elder
Patrick Elder
2 min read
Blog Story ImageBlog Story Image
How-to

How to Generate AI Videos in Minutes with ChatGPT and HeyGen.com

With these simple steps, you can easily generate videos using ChatGPT for script generation and HeyGen for video creation with text-to-speech AI avatars.

Patrick ElderPatrick Elder
Patrick Elder
2 min read
talking-phototalking-photo
Product Updates

Create Talking Head Videos with HeyGen AI Art

Create talking head videos with HeyGen AI Art by animating faces from photos and syncing audio with lifelike mouth movements. Perfect for interactive marketing, presentations, and personalized video content.

Patrick ElderPatrick Elder
Patrick Elder
3 min read