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Consistency is one of the most important parts of building a recognizable brand. The Brand Kit in HeyGen makes this easy by keeping all of your visual assets, logos, fonts, colors, and media, in one place. Instead of recreating your brand every time you start a project, you and your team can draw directly from the kit, ensuring every video looks and feels aligned with your identity.
Getting started is simple. You can create a Brand Kit automatically by entering your company’s URL, which allows HeyGen to pull logos, colors, images, and fonts directly from your site. Or, you can set one up manually by uploading assets yourself. Logos, images, videos, fonts, and even audio can all be stored in the kit and updated whenever needed. The structure is flexible enough for teams to maintain multiple Brand Kits, making it easy to organize different products, campaigns, or sub-brands.
Once your kit is in place, applying it to your videos is seamless. While editing in AI Studio, you can access your Brand Kit from the editor and instantly add logos, insert fonts and images, or apply color palettes to templates and scenes. A “shuffle colors” option lets you preview how your branding looks across different layouts with a single click, speeding up design without losing consistency.
Even if you later delete a Brand Kit, any videos already created with it remain unchanged, preserving your past work. This makes the Brand Kit not only a time-saver, but also a safeguard for keeping your content unified and professional.
By centralizing all of your assets in one place, the Brand Kit ensures that every project reflects your brand identity, no matter who on your team is creating the video. It’s a simple but powerful way to keep your content polished, cohesive, and instantly recognizable.