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Brand consistency isn’t just about how your content looks, it’s also about how it sounds. The Brand Glossary ensures that names, phrases, and technical terms are pronounced and translated the way you want, every time. By defining rules for pronunciation and translation, your videos stay accurate and on-brand across all creators, languages, and audiences.
Setting up a glossary gives you two options. You can add terms manually, entering the word and how it should be spoken, or upload a CSV to manage large lists at once. This flexibility makes it easy to build a glossary that scales with your team. Once added, the rules apply automatically whenever those terms appear in your projects. And because glossaries can be updated at any time, you remain in full control as your brand language evolves.
The glossary becomes even more powerful when working in multiple languages. Force Translate rules let you define how a word should always appear in translation, while Don’t Translate rules preserve brand names and product names exactly as they are. For teams translating into multiple languages, creating a dedicated glossary for each language keeps everything organized and consistent.
Inside AI Studio, you can access your Brand Glossary alongside your Brand Kit. Pronunciation rules are highlighted directly in your script, so you can see which terms are active. You can also add new entries on the fly, and they’ll sync automatically to the glossary you have selected. Translation rules are managed in the Brand Hub, where you can edit, expand, or import glossaries as needed.
By applying a Brand Glossary to your projects, you eliminate guesswork around pronunciation and translation, safeguard brand integrity, and create a seamless viewing experience for audiences around the world. It’s a simple tool that makes every video sound as professional and consistent as it looks.