Jacob Politte is a Nashville-based mortgage loan originator with nearly 10 years of professional financial experience. He helps borrowers across the homeownership journey, from first-time buyers to experienced homeowners purchasing or refinancing a home.
Jacob had plenty of mortgage knowledge to share, but before HeyGen, he wasn't creating videos. He saw other mortgage and real estate professionals using video to stay visible and attract business, but traditional production felt too expensive.
"I wouldn't want to do a video unless it was really good," Jacob said. "Traditionally, they cost too much money to do."
Then a friend introduced him to HeyGen. Jacob started using HeyGen White Glove, an end-to-end video creation service where a team works alongside him to plan, polish, and produce his videos. He can share what he wants to create and let White Glove help turn it into a finished video.
Today, Jacob publishes mortgage videos every week. One video about physician construction loans has already prompted two doctors outside Nashville to contact him, without Jacob spending anything to promote it.
Creating professional video in as little as 5 minutes
Every Monday, Jacob publishes "Mortgage Monday" on Instagram, covering mortgage myths, tips, and common borrower questions. He typically publishes another video later in the week, giving him a consistent way to put his expertise in front of potential borrowers.
His workflow is simple. Jacob chooses a topic, uses ChatGPT to help develop the script, then sends it to HeyGen White Glove to turn it into a finished video.
"It takes five minutes max from start to finish with HeyGen White Glove," Jacob said.
As the White Glove team has learned his preferences, the process has required less back-and-forth. Jacob said he only needed to correct one word across his previous three videos.
"They come out perfect or close to perfect every time," he said. "I got spoiled with it, and it's hard to go back to not using it."
Reaching physician borrowers beyond Nashville
Although Jacob is based in Nashville, his company lends in 49 states. That allows him to use video to reach borrowers far beyond his local network.
One area Jacob wanted to grow was physician lending, particularly physician construction loans. With HeyGen White Glove, he created a cinematic video showing him moving through a construction site while explaining the product, without having to organize and film the production himself.
The video generated exactly the kind of reach he wanted.
"I've already had two doctors call me from those videos that were not in my area," Jacob said. "That's what I wanted to reach."
His videos typically receive around 300 to 500 views. For Jacob, the physician inquiries show that success isn't necessarily about reaching the biggest audience. It's about getting his expertise in front of the right people.
Producing video for less than half the cost
Before HeyGen, getting the quality Jacob wanted would have meant traditional video production. HeyGen White Glove gives him another option. The end-to-end video creation process is handled without Jacob having to manage shoots or editing.
"It's less than half the cost of it, and it's quick and easy," Jacob said. "It's so nice to be able to go in there and just have a thought of what you want, and then it just gets produced by the end of the day."
Instead of treating every video as another production project, Jacob can keep a running list of mortgage topics and work with White Glove to turn those ideas into content week after week.
Turning AI video into a competitive advantage
Jacob's videos have also caught the attention of friends and colleagues. Some didn't initially realize they were AI-generated, while others wanted to know how he was creating them.
For Jacob, AI isn't replacing his expertise. HeyGen White Glove gives him a way to consistently put that expertise, along with his face and voice, in front of potential borrowers without making video production another part of his job.
"At the end of the day, it's content, and it's getting my thoughts out there," Jacob said. "It's getting me out in front of people and giving the knowledge that I want to share."
Jacob went from creating no video content to publishing every week, spending as little as five minutes getting a video into production, and generating two physician inquiries outside his local market. With White Glove helping create his videos end-to-end, he can focus on mortgage lending while consistently showing up for the people he wants to reach.
