Test every hook. Zero shoots.
Type the product and the hook, pick a creator-style presenter, and test every variation. Label it, then put your budget behind the winner.
New brief
Problem first, then the product, then the ask. 9:16 with captions, ready for TikTok, Reels and Meta. Sign up first, then the same card opens in HeyGen. Keep your hook handy.
Three ad formats worth testing this week
Each starts from a hook, a product, or a script you already have, and opens as its own card in HeyGen after sign-up.
You bring
- The product and one hook line
- Product photos, if you want them in frame
You get
A 15 to 30 second creator-style ad with captions, in 9:16 for TikTok, Reels and Meta.
Brief, variants, label, test. Repeat weekly.
Brief it
Product, hook, deliverable. The same lines you would send a creator, typed once.
Pick the variants
Swap the hook, the presenter and the opening shot. Keep the body and the ask.
Label it
Switch on the AI disclosure in your ads manager and say so in the caption. Labelled ads run.
Test & translate
Read hook rate, hold rate and click-through. Localize the winner instead of reshooting it.
Agencies that ship variants, not shoots
- increase in UGC ads
- 6x
- different looks instantly
- 50
- instead of 10 days for UGC production
- Hours
HeyGen has been a game changer. We can turn around a production-ready creative in a couple of hours, and it used to take weeks.
Andy WillersCo-Founder, Favoured, performance marketing agency, London- new languages to expand global presence
- 10+
- faster content creation
- 3x
Jimmy StearnsSenior Creative Director, Attention Grabbing Media, Largo, FloridaThe small print, in big letters
Your face, your account.
A presenter from the HeyGen library, or your own avatar after a consent video you record. Only your account renders with your likeness.
Label it. It runs.
TikTok Ads Manager has an AI disclosure toggle and Meta applies an AI info label. Switch it on, say it in the caption, and the ad runs.
Your product, in frame.
Attach product photos to the brief. AI Product Placement puts the product in frame instead of a stand-in.
9:16, 1:1, 16:9.
Vertical for TikTok, Reels and Stories, square for feed, wide for YouTube. Captions included.
- Hosted on AWS in the United States
- SOC 2 Type II, GDPR and CCPA
- Enterprise data excluded from model training by default
Asked before every brief
Can I make UGC ads with AI?
Yes. Write the product and the hook, pick a presenter from the library or use your own avatar, and generate the variants you need. Label the result as AI-generated where you run it.
Do I have to label AI UGC on TikTok and Meta?
Treat it as yes. TikTok Ads Manager has an AI disclosure setting for ads with synthetic faces or voices, and Meta applies an AI info label to AI-generated ads. Label it and the ad runs. Check each platform policy before launch.
Whose face is in the video?
Either a presenter from the HeyGen library or your own avatar. Your avatar starts with a consent video you record yourself, only your account can render with it, and HeyGen removes an avatar on request.
Can my product be in the video?
Yes. Attach product photos and AI Product Placement puts the product in frame. You can also add your logo and brand colors.
What formats do I get?
9:16 for TikTok, Reels and Stories, 1:1 for feed placements and 16:9 for YouTube, with captions, ready to upload to your ads manager.
What does it cost?
You can sign up and generate for free, no card required. Plans and limits are on the pricing page.
The next twenty hooks start here.
Type the product and the hook. Sign up, and the same card opens in HeyGen.