Creator Partnership · Paid on views

HeyGen
Insiders

Post a HeyGen video around a tentpole moment and get paid for the views it earns. You make the video, we count the views, you get paid.

Open to creators with 1K+ followers on at least one platform. Short-form video only.

Four overlapping vertical video screens showing people, with social media icons and overlaid text indicating views, followers, and engagement metrics.
How it works

Post, get views, get paid

HeyGen Insiders is for creators who make short-form video. You post around a HeyGen tentpole moment, we count the views your post earns in the first 7 days, and we pay you for them.

1

Join the Insiders Circle

Send a short application via Google Form. Once you are approved, you are in the pool for every big moment.

2

Post around a moment

When an announcement drops, you get the brief. Post your video within one week of the tentpole moment. There is no pre-approval step, so you can publish the moment you are ready.

3

Get paid on views

Hit 20K views within 7 days, submit your post, and get paid per 1,000 views.

Payout formula

How payouts work

Your payout is based on the views your post actually gets.

We'll be using a smart payout system adjusted on engagement.

Views counted in the 7 days after posting. Achieved views only, never estimates.

  • 1K+ followers to join

    HeyGen Insiders is open to creators with at least 1,000 followers on one platform.

  • 20K views to qualify

    A post needs 20,000 views to be eligible for a payout.

  • 7-day view window

    Only the views your post earns in the 7 days after you publish it count toward your payout.

  • Paid via PayPal

    All payouts are processed securely through PayPal. Paid when the window closes. Payouts go out via PayPal once each moment's window closes and submissions are reviewed.

Creator recording a video, with a HeyGen Insiders member badge, a 'You qualified' PayPal payout notice, and a post at 20,000+ views on day 5 of 7.
Eligibility

Where you can post

Short-form video, posted within one week of a HeyGen moment going live. Video is required on every platform, including X and Instagram.

  • Instagram logo
  • TikTok logo
  • YouTube Shorts logo
  • X logo

1K+ followers on at least one platform. Original video only. Posts must follow the launch brief and its required keywords. No paid search, no blog or SEO-only promotion, no bought or bot views. You can only post once the HeyGen official moment goes live.

What you get

More than a payout

Insiders get paid on views and get in early.

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Paid on views

Earn on the views your post achieves in the first 7 days.

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Early access

Early access to new HeyGen releases before anyone else.

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Launch briefs

A short brief per tentpole moment with the required keywords.

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Direct line to the team

A direct line to our community team for support and ideas.

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Creative freedom

No fixed format and no participant cap, so whatever works for your audience can qualify.

Resources

Everything you need to start

We keep the brief short, so you can spend your time on the video.

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HeyGen brand kit

Logos, colors, and brand assets

Download
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Creator best practices

Examples, hooks, and content tips

Read more

Ready to get paid for your next post?

Join the HeyGen Insiders and get paid for the views your launch videos earn. Questions? Reach us at [email protected].