Communicate important information quickly.
The Weather Network deliver weather information 24 hours a day, 365 days a year to more than 40 million users a month across the various markets. Because the weather is location-based, The Weather Network needed a way to deliver more localised weather forecasts to every community.
To do that, The Weather Network created its first AI-assisted avatar using HeyGen. It doesn’t replace weather presenters on-air but enables them to use avatars in sponsored messages. With explicit consent from its meteorologists, the company can leverage AI to deliver hyper-local forecasts on a larger scale and provide an opportunity for communities and local economies to prepare for and respond to weather-related events.
'Companies in the weather media and information services sectors are ideally placed to take advantage of the considerable power of AI to communicate life-saving information more effectively, tell engaging stories, and help people make everyday decisions,' says Nana Banerjee, President and CEO of Pelmorex Corporation.
