Oleksandr Kravchenko is the founder of Symmetry Healthy Life, a clinic based in Blackrock, Dublin. Drawing on 20 years’ experience in professional sports medicine, including work at the highest levels of European football, Oleksandr has built his business around helping people improve their health and wellbeing.

But growing a local clinic requires more than providing an excellent service. Oleksandr also needs to ensure that people know who he is and remember Symmetry Healthy Life when they need treatment.

Social video has become one of his most important tools for achieving this. Today, content featuring Oleksandr and his team attracts nearly 600,000 views each month across various platforms, with Meta bringing in the majority of his customers from social media.

HeyGen helps him maintain that presence without making content creation another full-time job.

Overcoming the barrier to appearing on camera

For Oleksandr, creating videos wasn't always easy.

Originally from Ukraine, he was concerned that his English and accent might make it more difficult to communicate clearly with an English-speaking audience in Dublin. Recording himself involved working through his script one sentence at a time, pausing, starting again and eventually editing all the individual pieces together.

Producing a single video could take an hour or more.

HeyGen gave Oleksandr another way to communicate. Using his own avatar and voice, he can turn a script into a video without worrying about delivering every sentence correctly on camera.

'Before, I needed at least an hour, perhaps two, for one video,' Oleksandr said. 'Now it takes just ten or fifteen minutes at most.'

That doesn't mean concealing who he is. Oleksandr, his team and his clinic still feature in his HeyGen content. It simply helps him turn what he wants to say into content his audience can understand.

Creating a full week’s content in one sitting

Oleksandr has transformed that quicker production process into a repeatable social media workflow.

He uses ChatGPT to help develop his scripts, then brings them into HeyGen to create videos featuring himself and his team. His content includes educational information as well as demonstrations of exercises, stretching, and tests carried out at the clinic.

Rather than worrying about creating something new each day, Oleksandr produces his content in batches.

‘I do all seven days’ worth of social media. I work for perhaps just two hours, and that’s all,’ he said. ‘It’s a very safe use of my time.’

He can spend one day creating and scheduling the week's videos, then turn his attention back to his patients and the clinic.

For someone working in healthcare, that time matters. Oleksandr estimates that the one or two hours he previously spent producing a single video could instead be used to see two or three clients.

Maintaining visibility amongst hundreds of thousands of people

The result is not simply more efficient content creation. It is a consistent presence across the channels where prospective customers discover Symmetry Healthy Life.

Oleksandr publishes content on Instagram, Facebook, YouTube, TikTok and other platforms, with a particular focus on Meta.

That visibility is leading to greater awareness in the real world.

Oleksandr regularly hears from customers who recognise him from social media. He estimates that around 30% of his clients come through social media, alongside referrals and B2B partnerships.

For Oleksandr, the aim isn't to convince viewers that they're watching AI-generated content. It's to provide them with useful information consistently and remind them that Symmetry Healthy Life is there when they need it.

‘People need good information. They need good service,’ he said.

Using consistency to drive business growth

Oleksandr considers that consistency particularly important for a local healthcare business.

​People might not need treatment when they first see one of his videos. However, by continuing to appear in their feeds with useful information, Symmetry Healthy Life becomes familiar to them. When someone eventually needs treatment, preventative care or recovery support, they are more likely to remember the clinic.

‘If people don’t see you, they forget you,’ Oleksandr said.

Now Oleksandr is thinking beyond his first clinic. He's bringing another specialist into his team and plans to open a training centre, with the longer-term aim of expanding Symmetry Healthy Life to further locations around Dublin.

​As the business grows, HeyGen enables him to maintain his presence without taking hours away from his patients.

‘Just try it, and you’ll see how much time you save,’ Oleksandr said. ‘Every hour is valuable.’