For over 150 years, Sibelco have been a global material solutions company, specialising in the extraction and processing of industrial minerals. Headquartered in Belgium with operations worldwide, including Europe, North America, South America and Asia, Sibelco are committed to sustainability and innovation, continually enhancing their processes and products to meet evolving customer needs whilst minimising environmental impact.
Jean-Marie Petit, Digital Learning Manager at Sibelco, shared how the traditional process of creating internal training videos often takes months of production time. However, with HeyGen, his team significantly boosted efficiency, aligning their efforts with the company’s mission to deliver safe and informative training materials that would ease the process of their supply chain production.
The Challenge
In the past, video creation was a major hurdle for Sibelco's training team. Securing actors, travelling to various in-person locations around the world, editing and customising each video for different languages consumed valuable time and resources. This traditional approach not only strained their budget but also hindered the team’s ability to produce videos efficiently and effectively.
Curious about AI tools that could cut costs and streamline production time, Jean-Marie’s Learning & Development team discovered HeyGen, which transformed their workflow entirely. The team no longer needed to bring actors into the studio for hours or even days to create videos, saving time and energy. With HeyGen, updates to their content can be implemented swiftly, ensuring that training materials reflect current policies and procedures.
The Solution
Integrating HeyGen’s lifelike AI avatars and text-to-speech features significantly altered Sibelco’s training processes, reducing their reliance on external suppliers. By publishing videos in-house, the team gained greater control over their content, resulting in substantial cost savings and enabling their production team to create videos.
This new workflow has not only streamlined Sibelco’s processes but also enabled them to produce studio-quality training videos at a larger scale, equipping employees with the knowledge and skills necessary to perform their jobs safely and efficiently. By streamlining the production process, Jean-Marie’s L&D team can quickly develop content tailored to specific training needs. This ensures that employees receive consistent and clear instructions, reducing the likelihood of errors and enhancing their overall performance. As a result, this not only meets training requirements but also fosters a culture of safety and efficiency throughout the organisation.
The Results
In less than six months, Sibelco transformed the time it takes to produce internal training videos. The cost of video production has dramatically decreased, allowing their team to save 1,000 euros for just one minute of training content. Additionally, their team has utilised HeyGen to illustrate the potential of AI to their teams, which has been invaluable in highlighting the transformative possibilities of AI within Sibelco.
In addition, using HeyGen has allowed them to significantly increase the number of videos they produce and release. This shift has enabled a wider range of individuals to innovate and create, even those without extensive video expertise. Now, their team can efficiently update existing content and produce high-quality training materials without stretching their budgets.
‘With HeyGen, things become less complex and more intuitive. Whilst using AI can be intimidating, the flow with HeyGen makes it easy to navigate, and allows our team to save time and money, all whilst keeping Sibelco employees safe.’
Jean-Marie Petit
Digital Learning Manager at Sibelco
