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Adding and managing video assets in HeyGen is the key to working efficiently and producing consistent, high-quality content. Assets are the building blocks of your videos, everything from images, video clips, and audio files to logos and AI avatars. Keeping them organized in HeyGen helps streamline your workflow so you can focus on creativity rather than searching for files.
Start by uploading the media you plan to use into your asset library. You can create folders for different projects, brands, or content types, making it easy to find what you need later. Supported formats include .jpg and .png for images, .mp4 and .mov for videos, and .ttf or .otf for fonts. If you’re working with .gif files, convert them to .mp4 before importing to ensure smooth playback in the editor.
Once uploaded, your assets are ready to use. Simply drag and drop them into your project timeline to bring your video to life. Logos, product shots, background clips, and music can all be pulled directly from your organized folders. You can also trim video clips right in the timeline, select the clip, click the scissors icon, and adjust the start and end points until you have the exact section you want.
Reusing assets is one of the fastest ways to maintain brand consistency. You can easily access visuals or sound elements from previous projects and use them again in new ones. Saving completed videos as templates also helps scale your branded content, ensuring every video feels aligned with your identity.
HeyGen also allows you to save your favorite avatars and voices, giving you quick access to the same tone and style across projects. This consistency strengthens your messaging and speeds up production.
As your library grows, staying organized becomes essential. Establish clear naming conventions for folders and files, and periodically clean up unused assets. Removing outdated videos, images, or audio keeps your workspace efficient and clutter-free.
By taking a few minutes to organize your assets at the start, you’ll save hours later. With everything in one place, structured, searchable, and reusable, HeyGen helps you build videos that are not only faster to produce but also consistently on-brand and professional.