Ranked first on Artificial Analysis' text-to-video leaderboard

The #1 text-to-video model

Meet HeyGen Video 1, the #1 text-to-video model and the cheapest of the top video models. Try it free and turn any prompt or image into video in minutes.

  • Native scene audio
  • Up to 2K output
  • 12-reference control
Trusted by millions worldwide to bring their stories to life.
Capabilities

What you can build with HeyGen Video

HeyGen Video is a general-purpose AI video model for creators and teams who need scenes, not stock. Generate a shot from a prompt, an image or your own references, then build it into finished video without leaving HeyGen.

Scenes around your digital twin

Your Avatar V digital twin delivers the message in your own face and voice. HeyGen Video builds the world around it: the factory floor you mention, the product you launch, the city you open in. Both land in the same HeyGen workspace, so a talking-head update becomes a produced film without a shoot.

Text to video with sound

Write what happens and what it sounds like. HeyGen Video generates subject, setting, light and audio in one pass, so every 5 to 15 second clip arrives with its own dialogue, room tone and effects. There is no separate voiceover pass or lip-sync step to run.

Twelve styles, one model

Live-action cinema, plasticine stop-motion, cel anime, watercolor wash, mid-century screen print, impasto oil: HeyGen Video's launch films covered twelve styles from the same model. Name a real production process, restrict the palette, and rule out the smooth digital default. Chain image to video shots from each last frame to move one drawing across media.

Reference-led control

Upload up to 9 images, 3 videos and 3 audio clips, 12 in total, and address each one in your prompt as Picture 1 or Video 1. HeyGen Video keeps the color, form and markings of the product you supply. Set a seed and the same prompt returns the same clip, so you change one clause at a time.

Use cases

How creators and brands use HeyGen Video

From founder updates and product launches to training explainers and short-form social, HeyGen Video supplies the shots a script needs: the establishing scene, the product close-up, the cutaway with real sound. Generate them alongside your avatar videos, all in one workflow inside HeyGen.

Social-first creative clips

Generate 9:16 hooks and transitions for TikTok, Instagram Reels and YouTube Shorts, with sound already in the clip. Short, contained shots with one subject and a still camera are where HeyGen Video performs best, which suits the first three seconds of a feed.

Founder & brand videos

Deliver the message with your digital twin, then cut to HeyGen Video scenes that show the warehouse, the product line or the city you are expanding into. Brand films that look shot on set start from a named camera and lens in the prompt.

Educational & explainer videos

Show the concept instead of describing it. Plasticine stop-motion suits onboarding and explainers that should feel handmade, and pencil sketch works for early design reviews. Keep hands still and let narration carry the procedure, since close hand work is one of the model's weaker areas.

Product launch content

Upload a product photo in reference to video mode and place it in any scene you describe, with its color and markings intact. Short launch lettering renders inside the shot when you spell it exactly and name it as the only text in frame.

Teams ship faster with HeyGen

Hear from creators and brands who use HeyGen to scale storytelling and ship campaigns in hours.

Miro
"HeyGen gave our writers the same level of creativity in the process that I have with visual storytelling channels."

Steve Sowrey, Learning Experience Designer
Vision Creative Labs
"The magic moment for me was when I realized I could write a script, send it off, and never have to be on camera again — and HeyGen would handle the rest."

Roger Hirst, Co-Founder
Workday
"What I love about HeyGen is that I don't have to say no to projects anymore. It's like we've expanded our team and can do so much more with the same resources."

Justin Meisinger, Program Manager
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1,300+ reviews
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The leading AI video generator

Flexible pricing plans for every creator and team

HeyGen empowers 100,000+ businesses to create, localize, scale, and collaborate on video, no camera or crew needed. Recognized as G2’s #1 Fastest Growing Product of 2025, we make professional video creation easier than ever.

Free

$0/mo

For trying it out

Get started, Free
Explore AI video creation
  • 3 videos a month, watermarked
  • Videos up to 1 minute each
  • Access to Avatar IV and Video Agent
  • One Custom Video Avatar, plus 500+ ready-made presenters
  • 30+ languages

Creator

$29 / mo

For publishing video

Get started, Creator
Access to advanced AI video generation
  • Avatar III and Avatar IV, our proven AI Avatar engines
  • Avatar V, with limited usage
  • Video Agent, with expanded access
Everything in Free, plus:
  • 600 credits
  • Export your videos in 1080p
  • Remove HeyGen branding
  • Custom Video Avatar with your own voice and likeness
  • 175+ languages and dialects
  • Credits roll over one month

Pro

Most Popular

$49 / mo

For high volume, best quality creations

Get started, Pro
Frontier features, with more room
    Pro only features
    • 4K video exportShip at the highest resolution HeyGen offers
    • Access to Seedance 2.0The leading video model, with no second subscription
    • Cinematic AvatarsPlace your avatar in dynamic, text-prompted cinematic scenes
    • Avatar V, and first access to our newest models
    • Video Agent, with maximum access
    • VEO 3.1 and Nano Banana for video and image generation
    Everything in Creator, plus:
    • Videos up to 30 minutes each
    • Faster video processing
    • Highest usage limits and memory
    • Edit and proofread translation scripts
    • Raise your monthly credits any time, with rollover

    Frequently asked questions

    Everything you need to know about HeyGen Video.

    What is HeyGen Video?

    HeyGen Video is HeyGen's general-purpose AI video model, built on MiniMax H3 and post-trained by HeyGen. It generates a whole scene from a prompt, including subject, setting, light and sound, as a 5 to 15 second clip. It works in three modes: text to video, image to video and reference to video. On HeyGen, you can use it alongside your AI digital twin and other models in one workflow.

    What can I create with HeyGen Video?

    You can create brand film shots, product scenes, B-roll cutaways, social hooks and stylized explainers, each with matching audio. HeyGen Video holds scenes together: objects keep their size and position and obey physics. It follows a brief literally, so you get dialogue only when you ask for it. It performs best on short, contained shots with one subject, one place and one action.

    How do I access HeyGen Video on HeyGen?

    HeyGen Video is available through the HeyGen API as the model heygen-video-1, on paid API keys. Create a key in your API settings, then send a prompt and a mode to the create endpoint. Finished clips appear in your workspace alongside your other HeyGen videos.

    How do I use HeyGen Video on HeyGen?

    Pick a mode, write a detailed prompt and submit it. Use text to video for a new scene, image to video to open on your own first frame, or reference to video to keep a product, person or place you supply. Long prompts that name the camera, lens and sound beat short ones. Poll the job or set a callback, then download the MP4.

    What resolutions, lengths and aspect ratios does HeyGen Video support?

    Clips run any length from 5 to 15 seconds at 480p, 768p, 1080p or 2K, encoded as 24 fps MP4 with stereo audio. Aspect ratios include 21:9, 16:9, 4:3, 1:1, 3:4 and 9:16, so you can generate for YouTube, TikTok, Reels or Shorts without recropping. 1080p and 2K render in 16:9 or 9:16 only and bill at three times the 768p rate.

    Is the output safe for commercial use?

    Yes. Videos generated with HeyGen Video can be used for commercial work, including ads, social posts, product launches and client deliverables, under your HeyGen commercial license. To keep invented branding out of frame, add "no logos, brand names, printed words or badges" to your prompt, since plain clothing and equipment can otherwise pick up made-up marks.

    Does HeyGen Video generate sound and dialogue?

    Yes. Room tone, sound effects and speech are generated with the picture from the same prompt, so the audio matches the space you described. Written dialogue fits at roughly 2.5 words per second, or about 37 words in a 15 second clip. Say "no music" when you do not want a music bed. For longer scripted delivery, your digital twin can speak in your own voice.

    How does HeyGen Video compare to Seedance 2.0, Veo 3.1 and Sora 2?

    Seedance 2.0, and Veo 3.1 are known for complex, multi-shot cinematic motion. HeyGen Video competes on control: literal prompt following, sound from the same prompt, up to 12 references and repeatable seeds. The bigger advantage on HeyGen is workflow. You pick the right model for each shot, then add avatars, voice and captions in one place.

    Can I get the same clip twice with HeyGen Video?

    Yes. Set the seed yourself and the same prompt with the same seed, submitted in succession, returns an identical file. Hold the seed and change one clause at a time to iterate. When the seed is omitted the server picks a random one, so two identical requests return different videos. The completed job reports the seed it used.

    Does HeyGen Video rewrite my prompt?

    Only if you let it. Prompt enhancement can reword the rest of the prompt, so set it to disabled when you want your text kept exactly as written. You can also pass a callback URL to be notified when a job finishes, so you do not have to poll for the result.

    Whatever you want to make, you can make it now

    Start creating with HeyGen Video and the rest of HeyGen's AI studio. No shoots and no crew: create an API key and send your first prompt in minutes.

    • Prompt to clip in one call
    • Sound in every clip
    • Repeatable with seeds
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