HEYGEN API
Easily integrate AI videos into any
digital experiences
product
app
website
digital experiences
product
app
website
digital experiences
product
app
website
Seamlessly add avatar videos, interactive experiences, and localized content to your app, website, or products.
Trusted by over 45,000 customers
Rated 4.8/5 on G2
Build with HeyGen
Bring the power of AI avatars and video translation directly into your business with our suite of APIs.
Avatar Video API
Easily generate lifelike avatar videos at scale, transforming static content into dynamic video experiences.
Video Translations API
Reach audiences worldwide with video translation that maintains accuracy and authenticity—made possible with lip sync and voice cloning.
Interactive Avatars API
Add a real-time, conversational layer to your content, creating engaging video experiences that respond instantly to user input.
Avatar Video API
Easily generate lifelike avatar videos at scale, transforming static content into dynamic video experiences.
See how it works
Video Translations API
Reach audiences worldwide with video translation that maintains accuracy and authenticity—made possible with lip sync and voice cloning.
See how it works
Interactive Avatars API
Add a real-time, conversational layer to your content, creating engaging video experiences that respond instantly to user input.
See how it works
Unmatched value, unlimited potential
HeyGen’s API suite amplifies engagement, streamlines operations,
and scales your video strategy effortlessly.
Generate lifelike avatars
Deliver a human touch with high-quality avatars that captivate users.
Create interactive experiences
Offer real-time engagement and support, directly within your platform.
Reach global markets with ease
Instantly localize your content for diverse audiences with AI-driven translations.
Unlock new ways to connect and engage
Discover how HeyGen’s API empowers your business—from onboarding and
global campaigns to real-time customer engagement. Here are a few examples.
Avatar Videos
Marketing campaigns
Drive awareness with avatar-led promotional videos tailored for specific campaigns, product launches, or seasonal offerings, creating memorable content that resonates with audiences.
Product demos
Showcase product functionality or new features with dynamic video demos that users can access anytime, enhancing understanding and interest.
Sales outreach
Send personalized, avatar-led video messages to prospects, adding a memorable, human touch to outreach, driving engagement and conversions.
Customer engagement
Re-engage customers with personalized avatar videos for onboarding, account anniversaries, feature updates, or targeted reactivation campaigns.
Employee training
Automate video modules for training employees, ensuring consistent and engaging onboarding across roles and departments.
Video Translation
Global campaigns
Localize marketing videos across languages for international campaigns, establishing brand consistency and accessibility.
Localized launches
Roll out new products globally by offering announcement videos in multiple languages to ensure high-impact launches.
E-learning content
Translate educational and training videos for global learners, delivering consistent and inclusive learning experiences.
Corporate communications
Localize internal videos for multinational teams, ensuring everyone is up-to-date on company updates and goals.
International support
Provide translated how-to and support videos to answer common customer questions, reducing support inquiries and enhancing satisfaction.
Interactive Avatar
Marketing engagement
Create interactive web experiences where users can ask avatars about products, promotions, or offers, driving higher engagement and interest.
Lead qualification
Use interactive avatars to qualify leads by asking qualifying questions, then directing them to tailored resources or sales contacts.
Guided tutorials
Offer self-serve product tutorials with an avatar that interacts with users, answering questions and helping them explore features.
User onboarding
Provide step-by-step onboarding guidance with an interactive avatar that adapts to user needs and ensures a smooth start.
Support chatbot
Deploy interactive avatars to answer customer questions in real-time, providing immediate assistance while reducing live support demand.
Choose the perfect plan for you
Free
$0
Pro
$99
/mo
Scale
$330
/mo
Enterprise
Custom plans
Video Generation API Access
Video Translation API Access
Interactive Avatar API Access
Developer Portal
Best-in-class AI Avatar models
ElevenLabs AI Voice Clone Import
Email Support
Volume Discounts
Enterprise Grade Security & Compliance
Private Slack Channel Support
Custom API Concurrency
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FAQ
An API, or Application Programming Interface, is a set of protocols and tools that allow different software applications to communicate with each other. APIs act as a bridge, enabling data and functions from one software to be used in another. For example, a video API can allow a website or app to integrate video content directly within its own platform. When developers connect to an API, they can access specific functions or data without needing to rebuild the technology from scratch.
APIs save developers time and effort by providing pre-built tools and functionalities they can integrate into their own applications. Rather than developing new features from scratch, developers can use APIs to add advanced capabilities, such as video generation, translations, and interactivity, directly into their products, improving efficiency and focusing on core development.
HeyGen’s API suite offers businesses powerful tools for video content creation, localization, and interaction. Our Avatar Video API allows users to generate high-quality avatar videos at scale, our Video Translation API enables accurate and fast video localization across languages, and our Streaming API provides engaging, real-time user interactions with Interactive Avatars within your platform. Together, these APIs empower businesses to create, personalize, and scale video content with ease.
Integrating HeyGen’s API is straightforward. Our documentation provides step-by-step instructions on how to set up each API, and our support team is available to assist with any technical questions. Start by registering for an API key, then follow the instructions to authenticate and configure the API settings within your application, website, or product.
The main benefits of HeyGen’s API include automation, scalability, and high-quality video personalization. By automating video creation and localization, businesses save time and resources. HeyGen’s API suite also ensures consistency and quality, providing lifelike avatars, accurate translations, and interactive elements that elevate user engagement and reach global audiences effectively.
HeyGen takes data privacy and security seriously. Our API complies with data protection regulations, including GDPR, and we use industry-standard encryption to protect user data. We regularly update our security protocols to safeguard our clients’ information and ensure that integrations remain safe and reliable.
Yes, HeyGen offers a trial option so businesses can test the API’s capabilities before committing to a plan. This trial allows you to explore key functionalities and see firsthand how the Avatar Video, Video Translation, and Interactive Avatar APIs work within your platform.
You can get started here. Once you’ve registered, follow the integration steps for your selected API product(s)—Avatar Video, Video Translation, or Interactive Avatar—and start enhancing your platform with HeyGen’s advanced video capabilities.
