Ryan Serhant’s best advice, every day

Meet HeySerhant. Ryan Serhant’s official personal avatar, built with HeyGen. It shares Ryan’s take on business, branding, leadership, money, and real estate. Now on Instagram, TikTok, and X.

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HeySerhant launch video
The man behind the account

Ryan Serhant has more to say

Ryan Serhant is an entrepreneur, real estate leader, and one of the most recognizable voices in modern business. He built his career on sharing what he knows about business, branding, sales, and real estate. But there are only so many hours he can spend in front of a camera. HeySerhant gives him a new way to share more of his ideas without filming every video himself.

  • A smiling man with gray hair in a blue patterned suit jacket, holding his lapel, with bracelets on his right wrist.
  • Seven formally dressed men and women pose in a sophisticated bar.
  • A man with graying hair smiles into a microphone under a blue spotlight.

The idea behind HeySerhant

Why I created a personal avatar

I built my business by showing up, sharing what I know, and connecting with people. That still works. The problem is there’s a limit to how much I can personally film in a day, and there are far more people I want to reach than hours I have to reach them.

HeySerhant is a daily series featuring my official avatar, sharing lessons on sales, business, confidence, and building your brand. Every video comes from my experience. It just doesn’t require another shoot.

What I’m most excited about is how many more people we can reach and help. Someone might see one video that changes how they approach a client, pitch their business, or handle rejection. That’s what I want this account to do: turn a minute of your attention into something you can actually use.

— Ryan Serhant

Can you guess which one is the real Ryan?

  • Ryan
    Ryan Real
  • Also Ryan
    Fake Ryan
On the feed

The best of HeySerhant so far

Listing spotlights, market updates, neighborhood guides, and agent intros, built in and ready to go. Pick the format that fits, and HeyGen turns it into a finished video in your voice, ready to post.

Day 1

Eighty percent of the job

Day 2

Three hundred sixty-five days a year

Day 3

You lost that one

How it works

It’s not a shortcut around authenticity. It’s a new way to extend it.

  1. A grey-haired man in a blue suit gestures towards a camera, with a "Rec 0:14" overlay, against a dark blue wall decorated with empty frames and a large plant.

    Ryan is filmed once

    Ryan recorded himself once, and that footage became his avatar: his face, his voice, his delivery.

  2. Five colleagues collaborate around a table, reviewing documents; one man is on a phone call.

    Ryan and his team write the scripts

    Every script comes directly from Team SERHANT: Ryan’s authentic ideas and unique opinions.

  3. Six images of a man with silver hair and a short beard, showing various expressions and backdrops.

    HeyGen brings the videos to life

    Using Ryan’s Official HeyGen Avatar, Ryan’s knowledge is turned into daily videos.

More presence. Not more time on camera

If your business runs on your expertise, your perspective, and the trust people put in you, showing up matters. But your time is finite. HeySerhant is one example of this much bigger shift. An avatar doesn’t replace you. It lets your ideas show up when you can’t.

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