Five founders. Six months. Unlimited HeyGen.
Video is the growth engine now. We're backing the founders and creators who already get it with the HeyGen Founders Program: coaching, distribution, and unlimited credits for six months.
Founders, hand-selected
HeyGen credits
Structured program duration
Free for selected founders
Everything you need to make video work for your business
Five pillars of a good designer to kill the learning curve, remove the credit ceiling, and put your story in front of the audiences that matter.
Unlimited credits
Unlimited HeyGen, no anxiety. Unrestricted access to every HeyGen feature, including Avatar V, Seedance, Hyper Frames, and Avatar Shots. New products land in your account first. The credit math stops being your problem.
Strategy and growth
A content engine, not a single video. We help you design the posting cadence, format library, and distribution plan that fits your business. When the work is ready, we amplify it through case studies, webinars, and earned media.
Expert coaching
Coaching from the people behind the product. 1:1 trainings and sessions with our content team on prompting, scripting, and avatar performance. Async support in a dedicated cohort channel for the work in between. Real coaching, not a help center.
Peer network
A vetted founder cohort that compounds. Quarterly group sessions with the rest of your cohort. Peer learning from operators in the same gear you're in. Plus an alumni network that compounds in value long after the program ends.
Built for real founders,
real businesses
Selection is deliberate. The cohort is small. Use these criteria to decide whether the program is a fit for where you are right now.
Strong fit
Not a fit
A business built on your expertise, advice, or services
Idea-stage builders with no audience or business traction yet
A brand where the founder is the face
AI-influencer accounts where the product is the AI itself
Existing audience, revenue, or both, however small
Anyone unwilling to share videos or business outcomes publicly
A serious commitment to social as a primary channel for growth
Founders who can't commit the time across six months
A founder who can write fast — or wants to
Those looking for a free credit grant, not a true partnership
Ready to build in public with HeyGen?
Six months. Three phases.
A structured program designed to compress the learning curve, ship real work, and end with a public story about what you built.
Onboarding and strategy
Foundational kick-off and strategy sprint.
- Kick-off call with the HeyGen onboarding team
- Strategy sessions: audience, goals, and brand
- Benchmark business and brand kits done
- Build a model for moving forward to your audience
- Initial brief library and content cadence defined
- First videos produced and posted
Build and iterate
Compounding output and weekly review.
- Weekly 1:1 working sessions with HeyGen
- Async support through the dedicated cohort channel
- Quarterly group sessions with peer founders
- Mid-program review of growth data
- Credits and performance tracking against your KPIs
Tell the story
Public retrospective and alumni handoff.
- Planned business and brand history
- Long-form case study produced by HeyGen
- Webinar, podcast, and speaking opportunities on HeyGen platform
- Content retrospective published publicly
- Alumni network access for ongoing growth
Three steps. Fast.
We review every application. The strongest moves forward to a 30-minute call.
Submit application
Tell us about you, your company, and the story you want to tell. 10 minutes through a clear text-based form, no resume.
Screening call
The top 15 to 20 candidates are invited to a 30-minute call with the program team. We assess fit and depth alignment, and align on what success looks like for you.
Cohort kickoff
Onboarding begins the following week.
Everything you need to decide
Is there a cost?
No. The Founders Program is fully sponsored by HeyGen — no fees, no equity.
Do I qualify if I have a co-founder?
Yes. Founding teams of one or two people are equally welcome to apply.
How much time will this realistically take?
Plan on ~10 hours per week minimum. Founders who treat the program as a primary channel see the most lift.
What happens if my business priorities shift mid-program?
Talk to us early. We can flex cadence within reason — provided the public-build commitment is maintained.
Can I apply if I am pre-revenue?
Yes. We optimize for clarity of story and pace of shipping — not ARR.
What does a successful founder look like?
Someone who ships in public, treats video as a wedge, and answers the door when opportunity knocks.
What if my proposal is not picked?
We reply to every applicant within 14 days, even when the answer is no.
Build the business your story deserves
Applications take about 15 minutes. We read every one. Apply by the deadline below to be considered for the inaugural cohort.
