Features of the AI B-Roll Generator
Generate B-roll footage from prompts
Type a scene, and AI generates ready-to-edit B-roll footage in minutes, with no stock library or film crew required. The latest text-to-video models in HeyGen, including Veo and Kling, turn your prompt into high-quality cinematic cutaways, product shots, and motion backgrounds.

Turn photos into high-quality B-roll
Drop in a still image or snap a photo, and the image-to-video engine adds pans, zooms, and camera movement to create smooth B-roll. Set your video’s shot direction with a short prompt, so a single brand asset becomes a polished scene without the need to film.

Auto-edit takes in the AI video editor
Speech Cleanup automatically edits your A-roll takes, removing filler words, pauses, false starts, and retakes. It then handles the video editing by stitching together the best clips. Invisible transitions bridge every gap in the AI video editor, so your footage looks polished the first time.

Match on-brand B-roll and colour
Swap generic stock for your own brand assets to match your look and elevate every scene. Adjust pacing, refine transitions, and apply professional-grade colour grading so dynamic visuals stay on message. Pair generated footage with an AI spokesperson to anchor the story.

All-in-one platform, script-to-video
Go beyond clips to create a finished video on one all-in-one platform. Paste a brief into the script-to-video workflow, and Video Agent writes the script, builds the storyboard, generates matching B-roll, and adds dynamic voice-over and subtitle tracks for a publish-ready video.


Agency shoots drain budgets and take weeks. Marketers generate attention-grabbing cutaways and motion scenes from a script to save time and engage buyers, then add them to marketing videos ready for every channel.

Filming fresh clips daily is slow and inconsistent. Turn quick ideas into cinematic B-roll and hooks that elevate reach, then publish viral TikToks, Reels, and Shorts with a TikTok video workflow built for engagement.

Filming a polished demo takes planning, equipment, and editing. Describe the feature and generate relevant B-roll and close-ups that complement a product demo video with seamless cuts, so it looks studio-produced and ready to launch.

Abstract ideas are hard to convey with talking heads alone. Add animated concepts and supporting footage so an AI video explainer makes complex topics easy to understand, turning dense scripts into clear, engaging stories.

Reshooting training footage every update is costly. Generate lifestyle scenes that identify and illustrate each step for a training video, then edit the script and regenerate to keep content creation moving whenever material changes.

Stop sourcing new stock footage for every episode, podcast, or repurposing project. Generate unlimited B-roll on demand to support your YouTube video generator workflow, maintaining a consistent look for creators across hundreds of episodes.
How the AI B-roll generator works
Create cinematic B-roll in four steps, taking you from a written prompt to polished footage that's ready to edit.
Choose a format, aspect ratio, and visual style, then set the mood and direction for the scene.
Describe the scene you want or add a reference image, and the system will plan the shot.
The AI renders cinematic B-roll with fluid motion in minutes, with no stock library or filming required.
Adjust pacing, transitions, and colour, then export in any aspect ratio for ads, social media, or YouTube.
An AI B-roll generator turns a text prompt or reference image into ready-to-edit footage. This AI tool reads your script, identifies the scenes you need, and generates cinematic cutaways, product shots, and motion backgrounds for a faceless video or any project.
Yes. Footage comes from leading models available in HeyGen, such as Sora, Veo, Kling, and Seedance, with fluid motion, realistic lighting, and depth. Refine pacing, transitions, and colour grading in the AI video generator so every scene delivers professional results.
No. Rather than searching stock sites such as Pexels, the generator intelligently identifies the scenes your script needs and creates original B-roll footage on demand. You can also maintain a media library of generated clips to reuse across projects.
Yes. Add your own videos and images, and the system applies natural motion, pans, and camera movements. It’s the fastest way to turn existing assets into footage for a product video, with no reshoots or stock subscriptions required.
Yes. Upload your video, and the AI-powered editor lets you add B-roll footage where it strengthens your message. Adding relevant cutaways helps enhance your videos and gives your content a polished look, without hours of manual editing.
Yes. The subtitle generator adds subtitles and captions in one click, then syncs them with your voice-over. Download a shareable video file in any aspect ratio, with the subtitle track embedded or kept separate.
Yes. Footage generated on a paid plan includes full commercial rights for ads, product launches, and client work. Add clips to an AI ad maker workflow or any other deliverable. Free exports include a watermark; paid plans remove it and enable full commercial use.
You can batch-create environment clips, product close-ups, and motion backgrounds in the App Library before your main edit. Paid plans unlock unlimited generations, so you can build a complete library of cutaways for a campaign or channel without per-clip fees.
Stock libraries offer generic clips that other brands also use, and licensing fees add up. A B-roll generator creates footage tailored to your specific scene and brand, so the visuals feel original. Pair it with a video script generator to plan and produce everything in one place.
Yes. The scene-based interface fits into your existing video editing workflow, with API integration for batch jobs. Generated B-roll matches the feel of your project, so cutaways slot directly into your timeline without disrupting your creative flow.
You can start for free with no credit card and generate footage to test the workflow, with a watermark on free exports. Paid plans starting at $24 per month remove the watermark and unlock higher resolution, longer videos, and full commercial rights.
Yes. Combine generated clips with a presenter, AI voice generator narration, music, and captions in the same project. Everything renders together on a single timeline, and you can download the finished video in HD or share it directly to your channels.
Yes. Generate cutaways, motion backgrounds, and establishing shots that support each discussion topic, then add them to episodes created with the AI podcast generator.
Yes. Generate supporting footage from prompts, then add it to scenes created through the PPT-to-video workflow to make slide-based content more visually engaging.
Yes. Generate relevant cutaways and motion scenes based on the document's topics, then incorporate them into content created with the PDF-to-video workflow.
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