AI B-roll generator for cinematic video

Turn a simple text prompt into cinematic B-roll in minutes. The AI B-roll generator builds ready-to-cut footage with no cameras, no stock fees, and no editing software for ads, explainers, and social content.

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155,526,234Videos generated
131,302,870Avatars generated
21,855,623Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylized white car icon on a blue background.Key features

Features of the AI B-Roll generator

Generate B-roll footage from prompts

Type a scene, and the AI generates ready-to-cut B-roll footage in minutes, with no stock library or film crew. The latest text-to-video models inside HeyGen, including Veo and Kling, turn your prompt into high-quality cinematic cutaways, product shots, and motion backgrounds.

Multiple frames of a smiling man in a blue cardigan in an elegant interior, with a text box reading "Generate real estate B-roll assets."

Turn photos into high-quality B-roll footage

Drop in a still or snap a photo, and the image-to-video engine adds pans, zooms, and camera motion to create smooth B-roll. Set your video’s shot direction from a short prompt, so a single brand asset becomes a polished scene without filming.

Image enhancement demo: a grainy inset of a woman's face contrasted with a sharp 4K main image of her reviewing blueprints, labeled 'Enhance'.

Auto-edit comes built into the AI video editor

Speech Cleanup auto-edits your A-roll takes, removing filler words, pauses, false starts, and retakes, then handles the video editing by stitching the best clips together. Invisible transitions bridge every gap in the AI video editor, so footage looks perfect the first time.

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Match on-brand B-roll and colour

Swap generic stock for your own brand assets to match your look and elevate every scene. Adjust pacing, refine transitions, and apply professional-grade colour grading so dynamic visuals stay on message. Pair generated footage with an AI talking head to anchor the story.

A woman in an argyle sweater speaks, with a graphic overlay displaying "B-rolls" and two meeting video thumbnails.

All-in-one platform, script-to-video

Go beyond clips to a finished video on one all-in-one platform. Paste a brief into the script-to-video workflow and Video Agent writes the script, builds the storyboard, generates matching B-roll, and adds dynamic voiceover and subtitle tracks for a publish-ready video.

A florist holds a large flower bouquet, with a text overlay "Create a tour video of our summer flower collection" and a 01:39 timestamp.
Green gift box icon.Use cases

Use cases for AI B-roll generator

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Engage buyers with AI video ads

Agency shoots drain budgets and take weeks. Marketers generate scroll-stopping cutaways and motion scenes from a script to save time and engage buyers, then drop them into marketing videos ready for every channel.

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Social clips that expand your reach

Filming new clips every day is slow and inconsistent. Turn quick ideas into cinematic B-roll and hooks that boost your reach, then publish viral TikToks, Reels, and Shorts with a TikTok video workflow built for engagement.

Smiling businessman holds a blank smartphone, with an overlay showing a phone displaying a product page with lab equipment and an "Add product" button.

Product demos with seamless B-roll

Filming a polished demo takes planning, gear, and edits. Describe the feature and generate relevant B-roll and close-ups that complement a product demo video with seamless cuts so it looks studio-made and ready to ship.

A woman with red hair works on a laptop, with data visualizations like a doughnut chart and a "+30%" growth graph in the background.

Explainers and visual storytelling

Abstract ideas are hard to show with talking heads alone. Add animated concepts and supporting footage so an AI video explainer makes complex topics click, turning dense scripts into clear, easy-to-watch storytelling.

A woman presents a digital employee onboarding module for TechFlow, featuring English and Spanish translation options.

Scale training content creation

Reshooting training footage with every update is costly. Generate lifestyle scenes that identify and illustrate each step for a training video, then edit the script and regenerate to keep content creation moving whenever material changes.

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Long-form and creator channels

Stop sourcing fresh stock for every episode, podcast, or repurposing project. Generate unlimited B-roll on demand to power your YouTube video generator workflow, keeping a consistent look for creators across hundreds of episodes.

Blurred white document icon with a play button on a light blue background.How it works

How the AI B-Roll Generator works

Create cinematic B-roll in four steps, taking you from a written prompt to polished, ready-to-cut footage.

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Choose your style

Pick a format, aspect ratio, and visual look, then set the mood and scene direction.

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Write your prompt

Describe the scene you want or drop in a reference image, and the system plans the shot.

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Generate the footage

The AI renders cinematic b-roll with smooth motion in minutes, no stock library or filming needed.

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Refine and export

Adjust pacing, transitions, and colour, then export in any ratio for ads, social, or YouTube.

Frequently asked questions (FAQs)

What is an AI b-roll generator and how does it work?

An AI b-roll generator turns a text prompt or reference image into ready-to-cut footage. This AI tool reads your script, identifies the scenes you need, and generates cinematic cutaways, product shots, and motion backgrounds for a faceless video or any project.

Does AI b-roll deliver professional results on screen?

Yes. Footage comes from leading models available in HeyGen like Sora, Veo, Kling, and Seedance, with fluid motion, realistic lighting, and depth. Refine pacing, transitions, and colour grading inside the AI video generator so every scene delivers professional results.

Do I have to scour stock sites or Pexels for B-roll footage?

No. Rather than scouring stock sites like Pexels, the generator intelligently identifies the scenes your script needs and creates fresh b-roll footage on demand. You also keep a media library of generated clips to reuse across projects.

Can I generate b-roll from my own videos and images?

Yes. Drop in your own videos and images, and the system adds natural motion, pans, and camera moves. It is the fastest way to turn existing assets into footage for a product video, with no reshoot or stock subscription.

Can I upload my own video and add b-roll footage with the AI-powered editor?

Yes. Upload your video and the AI-powered editor lets you add b-roll footage wherever it strengthens your message. Adding relevant cutaways helps enhance your videos and makes your content look polished, without hours of manual editing.

Can I add subtitles and captions to b-roll with one click?

Yes. The subtitle generator adds subtitles and captions in one click, then syncs them to your voiceover. Download a shareable video file in any aspect ratio, with the subtitle track burned in or kept separate.

Can I use AI b-roll commercially in ads and client projects?

Yes. Footage generated on a paid plan comes with full commercial rights for ads, product launches, and client work. Drop clips into an AI ad maker workflow or any deliverable. Free exports include a watermark; paid plans remove it and unlock full commercial use.

How much b-roll can I generate, and is there a limit on clips?

You can batch-create environment clips, product close-ups, and motion backgrounds in the App Library before your main edit. Paid plans unlock unlimited generations, so you can build a full library of cutaways for a campaign or channel without per-clip fees.

Why use a b-roll generator instead of a stock footage library?

Stock libraries offer generic clips other brands also use, and licensing fees add up. A b-roll generator creates footage for your exact scene and brand, so visuals feel original. Pair it with a video script generator to plan and produce in one place.

Does the b-roll generator fit my editing workflow and integrations?

Yes. The scene-based interface fits an existing video editing workflow, with API integration for batch jobs. Generated b-rolls match the vibe of your project, so cutaways slot straight into your timeline without breaking your creative flow.

Is the AI b-roll generator free, and what do paid plans include?

You can start free with no credit card and generate footage to test the workflow, with a watermark on free exports. Paid plans from $24 per month remove the watermark, unlock higher resolution, longer videos, and full commercial rights.

Can I add voiceover to b-roll and download the finished video?

Yes. Chain generated clips with a presenter, AI voice generator narration, music, and captions in the same project. Everything renders together on one timeline, and you can download the finished video in HD or share it directly to your channels.

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