URL to video: turn any link into a polished video

Turn any URL into a polished, on-brand video in minutes with the URL to video AI from HeyGen. Drop in a product link, blog post, or web page, and deliver a ready-to-run, professional video for social media, ads, email, and the web.

Man using a laptop, with an overlay displaying "www.heygen.com" and a pink cursor.
147,490,161Videos generated
122,636,728Avatars generated
20,397,457Videos translated
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Trusted by millions worldwide to bring their stories to life.
Stylized white car icon on a blue background.Key features

Key features

Drop a link, generate a storyboard

Drop any URL and HeyGen's AI analyzes your product details to extract the body, headlines, and key selling points. The AI then generates scripts and visuals scene by scene with no editing required. The ai video generator handles the structure for you.

A mobile screen shows a hiking boot product page with an embedded video of a man holding the boot.

Edit the AI-generated script

The AI generates the script in a clean editor before rendering. Edit hooks, rewrite CTAs, or trim scenes without a timeline. For projects starting from a brief, text to video follows the same path on uploaded text.

Smiling man with overlaid text announcing a new addition to an employee wellness program.

Built-in voiceovers, subtitles, and music

Every video comes with high-quality narration synced to the script, AI-generated subtitles, and music for higher video quality. No separate recording, no subtitle software. Refine captions with the AI subtitle generator.

Smiling woman with overlay text "We delivered strong results with revenue growth outpacing expectations".

One render, 175+ languages

Translate the same render into 175+ languages with natural voice cloning and accurate lip-sync. One source becomes a localized library for every market and mobile device. The AI video translator handles voice matching and subtitles end to end.

Smiling person with glasses next to multiple language options with flags, including English, German, and Spanish.

On-brand AI avatar for every scene

Pick a realistic AI presenter to deliver the page on screen, the kind of presenter a viewer expects in a polished ad. The brand kit pulls your logo, fonts, and colours so the Avatar V AI avatar renders on style across every video.

A smiling man in a library is surrounded by floating UI elements displaying course materials and progress tracking.
Green gift box icon.Use cases

Use cases for the link to video generator

A woman's face is partially covered by a white text box titled "What's new at HeyGen" describing product updates.

Repurpose blog posts for social

A blog post stops working when readers close the tab. Generate a video for Reels, Instagram, LinkedIn feed, and Shorts from the link. article to video handles longer articles.

Smiling man in a suit holds a blank smartphone, beside another smartphone showing an "Add product" app with test tubes.

Turn landing pages into paid ads

Landing pages already carry hooks, proof, and CTAs ready for video. Drop the link, pick a style, and generate ad variants with the AI ad maker for Meta, TikTok, and YouTube.

A smiling man gesturing in front of a data dashboard with abstract colorful shapes.

Turn product pages into product demos

Buyers skip dense copy and want to see the product move. Convert a product page into a narrated product video with the product demo video builder.

A woman presents an "Employee Onboarding" video for "TechFlow," with a script and language translation options for English and Spanish shown below.

Case study links to testimonial videos

Published case studies already carry the customer, the problem, and the result. Convert the URL into a 60 to 90 second branded testimonial. The AI video editor edits any scene before export.

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UGC-style video ads from product URLs

Turning product links into UGC-style ad creative no longer needs a creator brief or a shoot day. Drop the source link, pick a UGC style, and the AI generates a video ad with a presenter, hook, and CTA tuned for paid social.

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Internal docs to training modules

Knowledge base pages and HR wikis hold content employees rarely engage with in text. Turn those pages into training videos using AI narration, on every mobile device and in every language your workforce speaks.

Blurred white document icon with a play button on a light blue background.How it works

How the link-to-video generator works

Convert any URL into a video in four steps using AI, no editing experience required.

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Step 1: Simply paste your URL

Submit the link to any web page. The system extracts the body copy, headlines, and images automatically.

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Step 2: Pick a style

Choose a template, aspect ratio, and tone to tailor the output to your channel, audience, and brand.

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Step 3: Review the script

Read the generated script, edit hooks, trim scenes, and lock the pacing before rendering.

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Step 4: Generate and render

Generate the final video and download as MP4 in 16:9, 1:1, or 9:16, ready to share anywhere.

URL to video FAQs (Frequently Asked Questions)

What is a URL to video converter and how does it work?

A URL to video converter is an AI-powered tool that reads the text, images, and metadata on any webpage to turn the source into a video. You upload the link, the AI generates a script and visuals, and HeyGen produces a finished, captioned MP4 file in a video format ready for any channel.

What types of pages work best for url-to-video?

Pages with clear editorial structure work best: blog posts, landing pages, case studies, release notes, and help-center articles. Shopify and Etsy product links also work well in the video tool. Pages behind login walls or built as single-page apps often need a script paste instead.

The video tool reads the structure on each page before it builds the script.

How does HeyGen compare to other AI video generators?

HeyGen translates the same output into 175+ languages versus the 29 to 140 range typical for other AI video platforms. It also pairs the workflow with Avatar V realism, the brand kit for consistent output, and a pay-as-you-go API at $0.05 per second of generated video.

Can I edit and tailor the video generated from a URL?

Yes. Every scene, line of script, voice, caption, and visual is editable in the studio. Edit visuals, rewrite the script, change the voice or language, and re-render the affected scene without rebuilding the project.

Can I customize the AI voiceover and avatar?

Yes. Pick a stock voice, generate a clone with the AI voice generator, or use a saved voice. The AI avatar can be any HeyGen presenter or a digital twin of a teammate that delivers your message on screen.

Does the platform keep videos consistent across languages?

Yes. Brand Systems extracts your logo, typography, and colors from any source link and applies them across every render, aspect ratio, and language. Same look, same voice, same presenter, regardless of where the source link points.

Can I translate the videos into other languages using AI?

Yes. Translate any output into 175+ languages with natural voice cloning and lip sync. Workday used HeyGen to compress localization from weeks to minutes and add 100% capacity without growing headcount.

What video output is supported for export?

Render 16:9 for YouTube and embeds, 1:1 for LinkedIn and Facebook feed, and 9:16 for Reels, Shorts, and TikTok. Smart reframing keeps the headline on screen across every ratio. Final files download as MP4, ready for any channel or mobile device.

Can I generate engaging videos from links in bulk?

Yes. Submit a list of pages through the HeyGen API, set your style, voice, and aspect ratio once, and generate videos at scale. Videoimagem generated 50,000+ personalized videos for AB InBev with up to 3x engagement through batch processing.

Is there a free plan to create videos from links?

Yes. The Free plan covers basic generation with limited render minutes per month, with internet access only. Paid plans add full template libraries, longer videos, Brand Systems, and 175+ language translation. API pricing is pay-as-you-go at $0.05 per second with a $5 minimum top-up.

Are the generated videos ready for paid ads?

Yes. Render ads with the right dimensions, subtitles burned in, and copy variants for A/B testing. Marketing teams scale ad creative through batch generation, then run variants on Meta, TikTok, and YouTube from the same product link.

How secure is the content I process with HeyGen?

Content fetched from any link, uploaded media, and generated videos are encrypted in transit and at rest. HeyGen is SOC 2 Type II certified, follows GDPR, and contractually excludes customer content from model training by default.

Can the AI generate scripts for video ads from a product URL?

Yes. Submit a product page URL and the AI generates scripts tuned for the chosen ad style. Choose a hook style, length, and tone, then render a polished product video with subtitles and music. The platform turns product links into videos at scale, with an AI avatar presenter, and a marketer can run the same source page across 16:9, 1:1, and 9:16 video ad variants for testing.

Can I use my own footage with the generated video?

Yes. Upload your own clips, images, or screen recordings and the system weaves them into the generated video where the storyboard calls for them. The output mixes your footage with stock visuals, AI b-roll, and the on-brand presenter for a polished result.

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