How enterprises succeed with HeyGen

HeyGen’s AI case studies show how companies reduce production time, scale content globally and boost creativity. Teams complete videos in hours, agencies deliver content in multiple languages and brands bring campaigns to life with avatars, reducing costs while enabling scalable, high-quality storytelling across markets.

HeyGen’s AI case studies show how personalised, scalable video delivers stronger engagement and ROI. Brands doubled conversion and retention with onboarding videos, tripled engagement through tailored campaigns and expanded their global reach with multilingual content, demonstrating that HeyGen enables marketers to scale personalisation, reduce costs and maximise impact.

HeyGen’s AI education case studies show how institutions and companies improve learning outcomes. Avatars enable role-play for practising skills, enterprises modernise compliance training, healthcare teams speed up medical content creation, and educators deliver multilingual lessons, making training more engaging, scalable and effective across schools, businesses and professional development.

HeyGen’s AI healthcare case studies show how providers improve communication, reduce costs and expand access. Doctors share medical knowledge through explainer videos, teams reduce training production time by 50%, and providers scale multilingual certification content to deliver accurate, cost-effective education for patients, professionals and global audiences.

Würth shifted from written to video-first communication, using HeyGen to create multilingual, avatar-based videos. The company reduced translation costs by 80%, halved production time and enabled employees to master the platform in just 45 minutes, making engaging global training and communications more efficient and cost-effective.

Komatsu’s AI case study shows how businesses can use AI avatars to transform training and communication. By creating multilingual, consistent and engaging videos, Komatsu improved completion rates to nearly 90%, increased knowledge retention and reduced production costs. Its success highlights how AI customer stories demonstrate scalable, brand-consistent learning solutions that can extend beyond training to marketing and global communication.

Trivago’s experience with HeyGen shows how AI marketing case studies can significantly streamline video localisation. By using HeyGen’s AI translators and avatars, trivago halved post-production time (saving 3–4 months), rapidly localised TV ads for 30 markets and maintained a consistent brand identity, delivering scalable, efficient and high-quality marketing results.

Ogilvy partnered with HeyGen to create emotionally resonant, avatar-led marketing videos, including a Gen Z-focused campaign featuring a singer’s persona. Using HeyGen’s avatars, they produced highly personalised, localised content at scale, strengthening audience connection, preserving emotional tone and increasing engagement across markets.