What is HeyGen?
HeyGen is an AI video generation platform that lets you quickly and efficiently create high-quality videos at scale in more than 170 languages and dialects. Whether you're creating content for marketing, training, e-learning or sales, HeyGen makes video production fast, scalable and accessible.
HeyGen users
Photo avatars created
Instant avatars created
Making video storytelling accessible
HeyGen was founded on a simple belief: video creation should be effortless and accessible. Traditional video production is too expensive, slow and daunting. Our founder, Joshua Xu, saw that using AI to remove the need for a camera could unlock creativity for everyone. Now, with just a script, anyone can generate high-quality videos without the barriers of filming, editing or budget constraints.
Less time spent on post-production
Saved on each video
Reduction in translation costs
Your AI video creation partner
HeyGen’s AI video platform is designed to meet the demands of modern storytelling at scale. From avatar-led video creation to real-time interactivity, translation and personalisation, every product helps you engage your audience quickly, precisely and easily.
No more fragmented AI video tools
HeyGen’s suite of advanced AI products brings everything together for a streamlined user experience. Designed for scale and storytelling, HeyGen removes the friction of fragmented tools while seamlessly meeting the quality standards your audience expects. It’s a powerful, intuitive alternative that sets a new benchmark for what AI video can achieve.
See how customers use HeyGen
One platform, unlimited possibilities
Marketing
HeyGen gives marketers the freedom to create professional-quality videos on demand. With a script and a few clicks, you can turn any asset, from PDFs and blogs to slide decks, into compelling, on-brand video content whenever you need it, without blowing your budget.
Video ads
Create eye-catching ads in a fraction of the time and scale up high-impact content without stretching your budget or overloading your team.
Social media
Stand out with attention-grabbing videos that are quick to create, scalable and cost-effective across any platform, including LinkedIn, TikTok, Instagram and more.
Learning and development
HeyGen enables teams to create tailored training experiences, from compliance and employee development to ongoing upskilling. Our AI video platform makes it easy to deliver effective learning at scale without compromising quality or speed.
Learning courses
Skip lengthy production cycles and create high-quality learning courses in minutes, whether you’re producing a lecture, tutorial or step-by-step guide.
Skills-based training
Easily create AI videos that make skills-based training more interactive, engaging and effective, helping improve completion rates and outcomes.
Sales
HeyGen enables sales teams to deliver personalised outreach at scale, from prospecting to follow-ups and product demos. Our AI video platform helps reps stand out in crowded inboxes, accelerate deal cycles and build stronger customer relationships.
Sales presentations
Create scalable, high-impact sales presentations that inform buyers and move deals forward before you even join the call.
Sales outreach
From outbound pitches to pre-call introductions and post-meeting recaps, stand out at every stage of the sales process with personalised videos.
See how much you can save with HeyGen
See how much time and budget your team could save with HeyGen’s AI video platform by measuring cost savings, production efficiency and revenue potential.
Use the HeyGen API to seamlessly integrate AI video generation into your workflows
Pay-as-you-go API for generating videos with Video Agent, translating videos with Video Translation, creating speech with Text-to-Speech models and streamlining your workflow by creating avatars, generating videos through the Studio API and building templates
FAQs
What is HeyGen?
HeyGen is an AI video creation platform that lets you instantly generate high-quality videos at scale, with no camera, crew or editing experience required. It supports more than 170 languages and dialects and is designed for marketing, learning and development, sales and more.
How is HeyGen different from other AI video tools?
HeyGen is an all-in-one platform that brings scripting, avatars, editing and localisation together in one seamless workflow. Unlike disconnected tools or platforms with steep learning curves, HeyGen is intuitive, fast and built for polished external content that scales with your needs.
Do I need video production experience to use HeyGen?
Not at all. HeyGen’s user-friendly interface makes it easy for anyone to create polished, professional videos in just a few clicks.
Can I create customised avatars with HeyGen?
Yes. You can choose from an extensive library of realistic avatars or create your own digital spokesperson to suit your brand. You’ll have full control over tone of voice, gestures and delivery style.
How does video translation work in HeyGen?
With HeyGen’s built-in video translation, you can translate your content into more than 170 languages and dialects with realistic dubbing, accurate lip-sync and editable scripts. It’s a cost-effective way to localise video without re-recording or hiring voice actors.
What is personalised video, and how can I use it?
Personalised video lets you create unique videos for each viewer using CRM data or other variables, such as their name, company or location. It’s an effective way to increase engagement across marketing, outreach, onboarding and customer success.
What are interactive avatars?
Interactive avatars are AI-powered virtual presenters that can engage viewers in real time. They can answer questions, guide users or deliver dynamic content by connecting to scripts or knowledge bases, turning static content into two-way experiences.
What types of companies use HeyGen?
More than 85,000 companies—from start-ups to enterprise brands—use HeyGen across teams including marketing, learning and development, customer support and sales. Notable customers include OpenAI, PepsiCo, Samsung, HubSpot, Shopify, trivago, Ogilvy and more.
How much time and money can HeyGen save me?
On average, users report cutting post-production time by 50%, saving three hours per video and reducing translation costs by 80%. Use our ROI calculator to estimate how much your team could save.
Can I integrate HeyGen with the tools I already use?
Yes. HeyGen offers integrations with popular platforms, CRMs and learning systems to help you streamline workflows and personalise content at scale.