How enterprises succeed with HeyGen

HeyGen’s AI case studies show how companies reduce production time, scale content globally, and enhance creativity. Teams complete videos in hours, agencies deliver content in multiple languages, and brands bring campaigns to life with avatars, lowering costs while enabling scalable, high-quality storytelling across markets.

HeyGen’s AI case studies show how personalized, scalable video drives stronger engagement and ROI. Brands doubled conversion and retention with onboarding videos, tripled engagement through tailored campaigns, and expanded their global reach with multilingual content, demonstrating that HeyGen empowers marketers to scale personalization, reduce costs, and maximize impact.

HeyGen’s AI education case studies show how institutions and companies improve learning outcomes. Avatars enable role-playing for skills practice, enterprises modernize compliance training, health-care teams accelerate medical content creation, and educators deliver multilingual lessons, making training more engaging, scalable, and effective across schools, businesses, and professional development programs.

HeyGen’s AI healthcare case studies show how providers improve communication, reduce costs, and expand access. Doctors share medical knowledge through explainer videos, teams reduce training production time by 50%, and providers scale multilingual certification content, delivering accurate, cost-effective education for patients, professionals, and global audiences.

Würth shifted from written to video-first communication by using HeyGen to generate multilingual, avatar-based videos. The company reduced translation costs by 80%, cut production time in half, and enabled employees to master the platform in just 45 minutes, making engaging global training and messaging more efficient and cost-effective.

Komatsu’s AI case study shows how businesses can use AI avatars to transform training and communication. By creating multilingual, consistent, and engaging videos, Komatsu improved completion rates to nearly 90%, increased knowledge retention, and reduced production costs. Its success highlights how AI customer stories demonstrate scalable, brand-consistent learning solutions that can extend beyond training to marketing and global communication.

Trivago’s experience with HeyGen shows how AI marketing case studies can significantly streamline video localization. By using HeyGen’s AI translators and avatars, trivago cut post-production time in half (saving three to four months), quickly localized TV ads for 30 markets, and maintained a consistent brand identity to deliver scalable, efficient, high-quality marketing results.

Ogilvy partnered with HeyGen to create emotionally resonant, avatar-driven marketing videos, including a Gen Z–focused campaign featuring a singer’s persona. Using HeyGen’s avatars, they produced highly personalized, localized content at scale, strengthening audience connections, preserving emotional tone, and increasing engagement across markets.