Create product launch videos that drive sales

Product launch videos are marketing videos that announce and introduce new products. They showcase features, explain benefits, and build excitement around new releases. HeyGen creates professional announcement videos using AI avatars and voice synthesis without cameras or studios.

Type your product details into HeyGen. Select an AI avatar presenter. Choose a visual style and add brand elements. Click generate and HeyGen creates a finished product announcement video in minutes. No cameras or editing skills required.

Instagram and TikTok: 15–45 seconds. LinkedIn: 45–90 seconds. YouTube: 60–180 seconds. Website: 60–90 seconds. Shorter videos drive higher completion rates on social platforms.

Yes. Create your video in your primary language, then translate it into 175+ languages with voice cloning and lip-sync. Launch simultaneously in every market with native-language content.

Edit the script with updated information and regenerate in minutes. No reshoots required. Many product teams create initial videos early, then update with final details right before launch.

Yes. Upload product photos, screenshots, or demo recordings. Combine an AI avatar presenter with your product visuals for complete product storytelling.

Yes. HeyGen supports dynamic personalization with variable fields for names, companies, and custom details. Create one template, then generate thousands of personalized versions for account-based marketing, sales outreach, or customer engagement campaigns. Videoimagem produced 50,000+ personalized videos for AB InBev using this approach.

HeyGen supports videos of various lengths to match your training design. Most compliance modules work well in the 3–10 minute range for microlearning approaches, but you can create longer content for comprehensive topics. For extended training (20+ minutes), consider breaking content into chapters or modules for better learner engagement and tracking.

Traditional marketing video production requires talent coordination, studio bookings, filming days, and post-production editing—typically 2–4 weeks and $5,000–$20,000+ per finished video. HeyGen generates comparable quality in minutes at a fraction of the cost. When campaigns change or content needs updates, you regenerate rather than reshoot. Marketing teams report 3x faster content creation and significantly lower production costs.

Traditional agencies cost $5,000–$15,000 per video with 2–4 week timelines. HeyGen generates equivalent quality in minutes for a fraction of the cost, with unlimited videos and revisions.

Absolutely. Many organizations use AI video for both external marketing and internal learning initiatives, including localized video campaigns to reach audiences in different regions.