for UGC
Test every hook. No filming required.
Type the product and the hook, pick a creator-style presenter, and test every variation. Label it, then put your budget behind the winner.
New brief
Start with the problem, introduce the product, then make the ask. 9:16 with captions, ready for TikTok, Reels, and Meta. Sign up first, then the same card opens in HeyGen. Keep your hook handy.
Three ad formats to try this week
Each starts from a hook, a product, or a script you already have, and opens as its own card in HeyGen after sign-up.
Creatine, but make it simple
You bring
- The product and one hook line
- Product photos, if you want them in frame
You get
A 15- to 30-second creator-style ad with captions, in 9:16 format for TikTok, Reels, and Meta.
Brief, variants, label, test. Repeat weekly.
Define your brief
Product, hook, deliverable. Enter the same brief you’d send a creator—just once.
Choose your variants
Swap the hook, the presenter, and the opening shot. Keep the body and the ask.
Label it
Switch on the AI disclosure in your ads manager and say so in the caption. Labelled ads run.
Test & translate
Review hook rate, hold rate, and click-through rate. Localize the top performer instead of reshooting it.
Agencies that deliver variations, not video shoots
Performance agencies and creative teams using HeyGen. Results are reported by each team; links lead to their full stories.
- 6xincrease in UGC ads
- 50different looks instantly
HeyGen has made a real difference. We can deliver production-ready creative in a couple of hours, when it used to take weeks.
Andy WillersCo-Founder, Favoured, performance marketing agency, London
Read the story: Andy WillersThe fine print, made clear
Your face, your account.
Choose a presenter from the HeyGen library, or create your own avatar by recording a consent video. Only your account can generate videos using your likeness.
Label it. It runs.
TikTok Ads Manager has an AI disclosure toggle and Meta applies an AI info label. Turn it on, disclose it in the caption, and your ad is ready to run.
Your product in focus.
Attach product photos to the brief. AI Product Placement puts the product in frame instead of a stand-in.
9:16, 1:1, 16:9
Vertical for TikTok, Reels, and Stories, square for feeds, wide for YouTube. Captions included.
- Hosted on AWS in the United States
- SOC 2 Type II, GDPR, and CCPA
- Enterprise data excluded from model training by default
- Security details
Common questions before every brief
Can I make UGC ads with AI?
Yes. Write the product and the hook, pick a presenter from the library or use your own avatar, and generate the variants you need. Label the result as AI-generated where you run it.
Do I need to label AI UGC on TikTok and Meta?
Assume so. TikTok Ads Manager has an AI disclosure setting for ads with synthetic faces or voices, and Meta applies an AI info label to AI-generated ads. Add the label so the ad can run. Check each platform’s policy before launch.
Whose face is in the video?
You can use a presenter from the HeyGen library or your own avatar. To create your avatar, you first record a consent video yourself. Only your account can generate videos with your avatar, and HeyGen will remove it on request.
Can my product be in the video?
Yes. Attach product photos, and AI Product Placement puts the product in frame. You can also add your logo and brand colours.
What formats do I get?
9:16 for TikTok, Reels, and Stories, 1:1 for feed placements, and 16:9 for YouTube, with captions and ready to upload to your ads manager.
What does it cost?
You can sign up and generate for free, with no credit card required. Visit the pricing page for plans and limits.
Your next twenty hooks start here.
Type the product and the hook. Sign up, and the same card opens in HeyGen.
